What's next in market research for the hyperconnected consumer? Ipsos Mobile (Quant) and AppLife (Qual) are but two of the mobile solutions developed in Ipsos worldwide and used by Ipsos Research in Romania to the benefit of clients and consumers alike.
Small is beautiful: Smart publishing for smart phonesMarc Hartog
There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way.
More about Apptitude here: http://vimeo.com/85234900
Mobile First Design has been taking centre-stage in the consumer internet media stage. This makes it extremely important for the Design/ Development community to understand the intricacies, pitfalls and the right practices about it.
Outline:
1. Understanding the need for mobile sites
2. Going through the basics of a fluid interface; differences between responsive sites and mobile sites
3. Bottom up approach - first build minimum features for the smaller screens. It helps keep the lean approach alive.
4. Optimized content structuring - limited size on small screens calls for relevant and optimized content layouts
5. Ensuring the right experience on small screen devices via optimized front end
Small is beautiful: Smart publishing for smart phonesMarc Hartog
There are more iPhones sold every second of the day then babies born on Planet Earth. The way people consume content on their smartphone has kick-started a publishing revolution and the award-winning Apptitude Media have produced some of the worlds first dedicated smartphone magazines. In this keynote given at the UK's Publishing Expo in February 2014, CEO Marc Hartog delivers some helpful tips and shares some of the lessons learned along the way.
More about Apptitude here: http://vimeo.com/85234900
Mobile First Design has been taking centre-stage in the consumer internet media stage. This makes it extremely important for the Design/ Development community to understand the intricacies, pitfalls and the right practices about it.
Outline:
1. Understanding the need for mobile sites
2. Going through the basics of a fluid interface; differences between responsive sites and mobile sites
3. Bottom up approach - first build minimum features for the smaller screens. It helps keep the lean approach alive.
4. Optimized content structuring - limited size on small screens calls for relevant and optimized content layouts
5. Ensuring the right experience on small screen devices via optimized front end
Smartphones are excellent development in Technology. However Excess of everything is Bad. Its continuous usage can bring you harm is several ways. So try to use it within Limits.
Building mobile and social media journalism into journalism classes. Presentation at 2016 annual conference of the Association of Education in Journalism & Mass Communications.
LSA|14: State of the Local Search Association (Bill Dinan)Localogy
In his welcoming remarks at the 2014 LSA annual conference, LSA Chairman Bill Dinan said that local is more important than ever. He described how people are inherently local and want help reaching the businesses that are most important to them.
Mobile web, apps and smartphones - now and the near futureMark Watts - Jones
This pack is a quick whizz through my experience of apps and the mobile web, what is happening in the UK market with iPhone and smartphones and why this will lead to mainstream mobile data adoption and identifying some future opportunities.
What I say in this talk:
1. Know your users - designing for a clear audience need should always work
2. Smartphone use is growing fast but doesn’t yet dominate
3. What users are doing now – and why apps and smartphones will push mobile data into the mainstream
4. Future opportunities are not so future - they’re just around the corner
5. Distribution remains the key – as awareness is critical to adoption
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
Presented by Richard Burrage - Cimigo (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Smartphones are excellent development in Technology. However Excess of everything is Bad. Its continuous usage can bring you harm is several ways. So try to use it within Limits.
Building mobile and social media journalism into journalism classes. Presentation at 2016 annual conference of the Association of Education in Journalism & Mass Communications.
LSA|14: State of the Local Search Association (Bill Dinan)Localogy
In his welcoming remarks at the 2014 LSA annual conference, LSA Chairman Bill Dinan said that local is more important than ever. He described how people are inherently local and want help reaching the businesses that are most important to them.
Mobile web, apps and smartphones - now and the near futureMark Watts - Jones
This pack is a quick whizz through my experience of apps and the mobile web, what is happening in the UK market with iPhone and smartphones and why this will lead to mainstream mobile data adoption and identifying some future opportunities.
What I say in this talk:
1. Know your users - designing for a clear audience need should always work
2. Smartphone use is growing fast but doesn’t yet dominate
3. What users are doing now – and why apps and smartphones will push mobile data into the mainstream
4. Future opportunities are not so future - they’re just around the corner
5. Distribution remains the key – as awareness is critical to adoption
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
Presented by Richard Burrage - Cimigo (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
What really drives consumers to use certain branded mobile apps or websites? That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense...
Sandeep Baweja is President of Intellex Strategic Consulting. In this factual compilation, Sandeep shares some mind-blowing facts about mobile technology usage around the world.
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
A research study looking into Affluent users and how they consume mobile as a media channel commissioned by Odyssey Mobile. A great resource for advertisers and agencies to understand the importance of brands investing in a mobile
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Similar to In Love with My Mobile - ESOMAR presentation (20)
19. Less than 20% access surveys via smartphones and tablets
“The migration to mobile devices as
a primary means of accessing the
Web continues to grow. Surveys not
designed for a Web experience will
increasingly foster disengagement
with participants.” (GRIT report,
December 2013)
20. In 2013 Smartphone sales reached 1 Billion units
Development of Smartphones and Tablets will accelerate
Our mobile planet – Googling our way to connectivity
25. What is Ipsos AppLife?
What does
AppLife look like?
Check out our demo!
1. download the app in the
Appstore or Playstore.
2. log in with:
demo.applife@ipsos.com
password: demo
26. Functionalities of Ipsos AppLife
Open-ended questions
Participants answer with text/photo and/or video
Moderator can probe participant responses
Participants can create their own profiles
Participants can interact with each other and with
the moderator
All involved stakeholders at client side can view all
activity in the app real-time
27. 27
Alarm Clock
GPS / Location
Email
Calendar
Phone
Internet
Media Player
Applications
Chris wakes up each weekday morning at 7:30am but struggles to rise,
often snoozing the alarm four or five times. After a quick check of his
overnight emails he starts his working day in earnest around 9:15am
sending emails throughout the day. The majority of phone calls are
made during the afternoon with calls made to the US continuing into
the evening. He spends the working day either at home, in south or
northwest London or travelling abroad. The US is the most popular
location. His busiest days are Thursday and Friday when his diary is
most full. Chris often sends email until after midnight and retires to bed
around 12:30am.
On weekends, he sleeps in and often keeps close to home or travels
away to the south coast of England. His main interests include sports,
travel, online gambling, and eBay. He also Tweets, especially when
travelling and his is one of many mobile applications he uses. The music
he listens to is a mix of 90’s alternative and modern pop, listening to
Snow Patrol more than anything else.
Do you know this about me? My mobile does!
41. Out-of-home Impulse Purchasing
To track what consumers purchase out of home.
To track when consumers purchase out of home.
To understand where consumers make these out of home
purchases and how choices differ by product category.
To understand why consumers make an out of home
purchase and how choices differ by product category.
The purpose of this study was:
By combining barcode scanning within our
IpsosMobile App and providing an effective tool
to capture every impulse purchase
we were able to increase the accuracy
of this type of research compared to traditional methods.
Case Study
43. Alina Stepan
Managing Director, Ipsos Research
alina.stepan@ipsos.com
Alina Serbanica
ESOMAR Romania Representative
Senior Vice President IIS/Ipsos RAES Global
alina.serbanica@ipsos.com