Colorado is home to an amazing innovation ecosystem but startups lack publicity and investors lack information. InnovatioNews was launched in June 2012 to fill this gap, publishing 20-25 stories per week about Colorado startups and innovations. It covers original and edited news stories, featured articles, interviews with state leaders, and videos. The free online publication aims to attract and engage readers, especially investors, through social media sharing and events. Companies can pitch story ideas by answering questions about their innovative idea and why readers should care.

1. Colorado
Entrepreneurial
Energy
Boulder-Denver New Tech Meetup, March 5, 2013

2. “Colorado is invisible to investors!”
--Tim Reeser, principal, Lightning Hybrids

3. Just the facts
 Launched June 1, 2012
 Colorado news of innovation
 1000 stories by April 1, 2013
 20-25 new stories posted per week
 3 Founders and 7 writers

4. Colorado stories we’ve covered

5. Colorado stories we’ve covered

6. INcoming News: Edited
and original featured
stories
Featured Articles:
Exclusive content
INterviews: High profile
state-wide leaders
IN Videos: Original news

7. Featured Articles
• Most are about 500
words long
• They include logos,
photos, links and video
• Syndication available

8. Why InnovatioNews?
 An AMAZING Colorado innovation ecosystem
 Colorado startups need publicity
 Investors need impartial information
 Nobody else is telling your stories

9. Answer these questions to
pitch your story
 What’s the big idea?
 Who.what.when.where.why.how?
 Why is your story innovative?
 Why should our audience care?

10. Attracting readers
 Social media—all content is
pushed through Twitter, Facebook,
Google + & LinkedIn…email briefs
available
@innov_news  Fastest growing type of reader is
an investor
 20% growth in audience per month

11. Engaging with our audience:
Events
 First event! Google Hangout with
Brad Feld on March 14, 1:30pm
facebook.com/Inn  Pitch Event with RVC, Innosphere
and City of Loveland, May
ovatioNews

12. IN Sponsors

13. Jay Jacoby, CIO
jay@innovationews.com
Lee Porter, PUBLISHER
Founders lee@innovationews.com
Steve Porter, EDITOR
steve@innovationews.com

14. Have an innovation story?
Steve Porter
steve@innovationews.com
970-484-9937