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SCC 2012 Working with Journals: rolling publication and media relations

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SCC 2012 Working with Journals: rolling publication and media relations

  1. 1. Rachel TwinnSenior Press Officer
  2. 2. We are…LONDON NEW YORKRuth Francis (Head of Neda Afsarmanesh Press (Press Officer)Rachel Twinn (Senior Press OfficerRebecca Walton (Press Officer)Lisa Richards (Press officer)
  3. 3. How do we do this? 1. Promote research from Nature and other NPG journals via: • Press releases • Press conferences – phone or in person • Ensuring visibility on NPG websites 2. Press releasing news exclusives and specials 3. Communicating with researchers, press officers, journalists 4. Thinking ahead about possible angles on a paper – particularly where controversial or potential for hype 5. Working with researchers to improve their communication of research
  4. 4. Press release scheduleJOURNAL PRESS RELEASE SENT EMBARGONature Thursday PM Wednesday 1800Research journals Tuesday PM Sunday 1800Nature Communications Thursday AM Tuesday 1600Scientific Reports Monday AM Thursday 1400Society titles Ad hoc Set by journal
  5. 5. Production schedulesFrom accept stage:• Nature: Print – 6 - 8 weeks AOP – 4 – 6 weeks Fast Track – 1 - 2 weeks• Nature research journals: Journal dependent• Nature Communications: (Online only) 4 weeks• Scientific Reports: (Online only) 1-4 weeks
  6. 6. How do we work with you? For Nature – contact all press officers and funders at the accept stage For all Nature branded journals – contact all press officers and funders as soon as a date is confirmed for publication Scientific Reports and Academic titles - contact all press officers and funders as soon as a date is confirmed for the publication of papers being press released
  7. 7. The Nature Press SitePress releasesPapersSupplementary InformationNews and ViewsImagesVideoAudio filesInstitution/Funder press releases
  8. 8. Multimedia The Nature Podcast – weekly audioshow includes interviews with Nature authors, news features, the Podium, sounds of science and more. Since September 2005 www.nature.com/nature/podcast Online video streams – videos supporting primary research, includes animations, interviews, demonstrations of research. Since December 2005 www.nature.com/nature/videoarchive http://www.youtube.com/user/NatureVideoChannel
  9. 9. Things you can doSpeak to academics – encourage them to speak to youIdentify academics who cover press worthy topicsTrack time frames of papersPrepare earlyTap into other sources, e.g. librariansContact Nature

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