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ARA Scotland Using Social Media 2016

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Slides for a talk given at ARA Scotland audience engagement event. Inverness, April 2016

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ARA Scotland Using Social Media 2016

  1. 1. Using social media: tips and tricks for archivists Kiara King, Ballast Trust Archivist
  2. 2. The Ballast Trust
  3. 3. Scottish Business History Network
  4. 4. Social Media websites and applications that enable users to create and share content or to participate in social networking
  5. 5. For Archives: • Promote your archive and its collections to a wider audience • An audience that is engaged with you • Link back to your archives' website or online catalogue • Get feedback from others about your services For Archivists: • Build and maintain a professional profile • Connect and learn from other information professionals • Keep up to date with news, articles, conferences Social media benefits
  6. 6. Twitter: NLS Archives
  7. 7. Twitter: RBS Remembers WW1 project
  8. 8. Twitter - #tbt #throwbackthursday
  9. 9. Twitter - #otd #onthisday
  10. 10. Flickr: Dundee City Archives
  11. 11. Blogging: Stirling Council Archives
  12. 12. Facebook: Edinburgh City Archives
  13. 13. Instagram: Glasgow School of Art Archives
  14. 14. Pinterest: British Postal Museum & Archive
  15. 15. Opportunities for archives • Tell the unique stories in your collections • Connect to a global audience • Build an engaged community around your archive • Provide your organisation with authentic original content • Raise your profile internally and externally • Link up your efforts and platforms • Make the most of hashtags to join conversations • Showcase your images
  16. 16. Pitfalls • Ignoring comments – interact with your public • Spamming – create tailored content for different platforms • Not proofreading your content • Finding a consistent voice • Not allocating time - can you sustain content and activity? • Will it create unrealistic expectations of access? • Measure your activity and decide on important metrics for you (likes, retweets, follows, comments, shares??)
  17. 17. How to?? • “Just jump in” vs developing a strategy • Identify company aims/messages/objectives – how can the archive support them? • Decide on whether to support your corporate accounts or create an archive account – or have both! • Content calendar • Audience Engagement
  18. 18. Audience Engagement
  19. 19. Case Study: University of Glasgow Archive Services
  20. 20. UofG Archives: #OnThisDay tweets using our Uni Story resource
  21. 21. UofG Archives: connect with live businesses
  22. 22. UofG Archives: connect with new businesses
  23. 23. Glasgow Uni: organisation use of our content
  24. 24. Glasgow Uni: organisation use of heritage to engage students for marketing #worldchangerswelcome
  25. 25. There are loads of resources online to help with social media •http://rebeccahopman.com/socialmedia/ - a great starting point •http://www.heritageopendays.org.uk/blog/social-media-make-it-work-for-you •http://weareculture24.org.uk/digitalchange/ •http://digitalfutures.rcahms.gov.uk/ •https://uk.pinterest.com/ballasttrust/social-media/ •https://scottishheritagesocialmediagroup.wordpress.com/ •http://www.slideshare.net/MuseumNext/digital-engagement-in-culture- heritage-and-the-arts • http://www.getambition.com/learning-journey/social-media/ lots of detailed guidance Resources
  26. 26. DISCUSSION

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