This document provides an overview of Improvise, a fictional record label with an innovative approach to music promotion. Improvise lets users discover new artists by watching short sections of music videos and voting for their favorites. The most popular video will be fully funded, giving that band resources to launch their career. This gives credibility to Improvise as a destination for discovering new artists while also generating revenue. Improvise targets young music consumers between ages 18-35 who are mobile, social media-connected, and interested in finding new music.

1. Welcome
Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine
Design Design Content Content Code

2. 01:
What is
Improvise?

3. 01: What is Improvise?
Improvise is a fictional
record label with an
innovative approach to
promotion.

4. 02:
How Does
Improvise
Work?

5. 02: How Does Improvise Work?
1 The improvise website lets users discover new artists, watch short
sections of music videos and vote for their favourites.
2 The most popular video will be funded in full, giving the band a
launch base and an existing following.
3 Improvise gains credibility as a destination to discover new artists
and a share of the revenue.

6. 02: How Does Improvise Work?
1 Discover
2 Vote
3 Buy (rinse and repeat)

7. 03:
Who is
Improvise for?

8. 03: Who is Improvise for?
Young People: Music Consumers: No Gender Bias:
18-35 Interested in new music A mix of artists
Disposable Income: Mobile Users: Trendsetters:
Many opportunities buy Both a desktop and mobile Integration with social
content version available networking tools

9. Project Statement:
“
Improvise is a media
discovery tool for young,
socially connected music
”
consumers.

10. 04:
The Improvise
Brand

11. 04: The Improvise Brand
Typeface Brandmark
Helvetica Neue
AaBbCc123
AaBbCc123
AaBbCc123
Colour Scheme

12. 05:
Improvise
Design

13. 05: Improvise Design
Demo

14. 06:
Improvise
Features

15. 06: Improvise Features
Demo

16. 07:
Improvise
Mobile

17. 07: Improvise Mobile

18. ?
Thank you =D
Any questions?