2. THE BIG IDEA
Concept:
(To Make Life Simple without any difficulties)
Slogan (Tag-Liners)
• Ab Geo Life Begair kaisi Mushkil key aur Asaaan
• Life Mei Karo No Compromise
• Zindagi ko Rakho Simple and Asaan , Without Compromise
• Tu Kyu nhi life rakho simple and easy
3. AD APPEAL
• Humor and Functional Appeal
• Following the AIDA Model
• Homage Microwave Features (Product Attributes)
13. STORYBOARD
VO: (Male)
Tum nay Kaha key ‘Homage Microwave Oven’ karta hai Khanay ko Garam,
Grill aur defrost jis key saath hai auto menu selection jo 4 tareeko ki khanay
ki setting key saath Hai,
Matalub tum nay apni bewi key liye tofah bhi ly liyaa …
14. STORYBOARD
VO:
Homage Microwave karey khanay ko garam, grill aur defrost, ab 4 tareeko key khana key
menu selection key saath , Tu Kyu Nhi Rakho Life ko Simple aur Asaan without any
Sapna