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aerer

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aerer

  1. 1. aérer
  2. 2. aérerNOUN‣ air, the free or unconfined spaceabove the surface of the earth.‣ to get some air.‣ to clear ones mind.
  3. 3. The art of perfumery is timeconsuming and requires expertiseand expensive equipment.
  4. 4. There is a saturated fragrancemarket, full of ubiquitous smells thatdon’t reflect individuality, creativityor ownership.
  5. 5. I believe that there is a market foraccessibly priced customisedfragrances produced quickly andeasily by the user.
  6. 6. Customers (INDIVIDUALITY)Fragrance Houses (RE-INVENTION OFCLASSICS)Fragrance Retailers (TACTILE, EXCITING,HAND-ON POINT OF SALE)
  7. 7. Mémoire LiquideThe Perfume StudioFrédéric Malle
  8. 8. Focus groups (paid)InterviewsIndustry contact
  9. 9. What are the constraints orlimitations of the project?
  10. 10. aérerThank you

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