The document discusses a partnership project between several local authorities in the West Midlands called Business Matters that aims to improve services for businesses. The project found that local authorities lack comprehensive data and insight into businesses, making it difficult to understand business needs and segment them appropriately. A survey of new businesses found issues with the visibility and coordination of local authority services from the business perspective. Moving forward, the project aims to continue developing insights into businesses, improve data sharing between organizations, and target regulatory services more effectively based on business segmentation.