2017 Commercial & Industrial Council Presentation
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Are you a real estate broker or developer? Learn why you should work with an economic development organization like GREP. Check out the presentation to learn more.
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2017 Commercial & Industrial Council Presentation
- 1. Berks County CIC January 5, 2017 @PShuppMenet @GreaterReading
- 2. PEDA Priorities 2 Improvement of the regulatory climate in Pennsylvania Enhancement of funding for public and private infrastructure development Support for innovative (workforce) training initiatives @PEDAtweets
- 3. ©GIS PlanningInc. 2012 PASiteSearch.com and GreaterReadingSites.com speed up & simplify gathering information for your clients 3
- 4. 24% 33% 48% 51% 53% 55% 60% 60% 67% 67% 70% 73% 74% 77% 80% 81% 83% 83% 85% 86% 90% 91% 91% User-generated content (blogs, forums) Transactions (business licenses, permit applications, etc.) Business list Social media integration Hyperlinks to other organizations Employment training programs Business assistance services/how to start a business Major employers Staff directory and contact information (phone, fax,… Maps Demographic reports Land/sites and buildings inventory Most important features of an economic development website Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.
- 8. Business Intelligence: Access to high-quality demographic, market & business analysis & maps (for free). ©GIS PlanningInc. 2012 8
- 9. 9
- 10. So what can EDOs provide that you can’t get from the internet? ©GIS PlanningInc. 2012 10
- 11. 11
- 12. • Economic development agencies know their communities – all of the local information that you can’t get from data tools • EDOs know who just laid off, who closed, who has training programs and dollars. 12
- 13. International support through the Office of International Business Development (OIBD) - don’t speak the language? No problem 13
- 14. Labor interviews with existing companies – EDOs have the connections and the contacts to make this happen 14
- 15. Facilitation and introductions to the approving agencies, boards, and municipalities, supply chain and elected officials. 15
- 16. 16 • Incentives – everyone wants them, but not all know how or where to access them - workforce training, tax credits, low interest financing • There may be soft incentives which include start-up marketing and new hire assistance, paid accommodations for executives and trainers, membership in Chamber, trade organizations, young professional groups
- 17. 17 Economic developers may be aware of sites that aren’t on Loopnet, CoStar, or word of mouth from your peers
- 18. 18 Help with permitting at the local and state level – economic developers can advocate for the project - High priority economic development projects for the community & Economic developers will typically get the phone call when a project runs into permitting trouble
- 19. 19 LERTA, TIF, KOEZ, KIZ, MTF, BIOS, RCAP, CDBG – Oh need some help with the acronyms?
- 20. 20 Economic developers roll out the red carpet for prospects
- 21. 21 Economic developers understand the importance of confidentiality and maintaining the integrity of site selection. They are there to help you get the deal done.
- 22. 2017 Economic Development Trends for Berks County 1. Municipalities step up their Game. 2. International interest in Berks County and PA will remain high. 3. Regional partnering will be a key component to our success. 4. Site inventory remains a high priority. Dirt is Not a Site. 5. Focus on building the workforce needs of existing companies. 22
- 23. 23 Pamela@GreaterReading.com Have a commercial or industrial property in Berks County? Send the info to: Aaron@GreaterReading.com GreaterReading.com @GreaterReading
Editor's Notes
- Twitter for @PEDAtweets @PShuppMenet @GreaterReading #PAProud
- The economic development delivery system in Pennsylvania is local. Though there are programs created and funded by the state, for the most part you will be engaging with a local economic development organization in order to facilitate funding access and applications. In PA, the trade organization for EDOs is PEDA. PEDA is involved in advocacy at the state level and is currently pursuing these legislative and administrative priorities. PEDA supports improved coordination and a streamlined permitting process along with an expedited and collaborative inter-agency review especially as it relates to high priority economic development projects. PEDA supports funding for public and private infrastructure development through the appropriation of $30M to the IFIP and the reallocation of $125M to the BOS program. Workforce development programs that address the growing skills gap identified by Pennsylvania companies are essential to economic development. WEDnetPA, incumbent worker training, veteran entrepreneurship, and technical education programs that address skills gaps as identified by Pennsylvania companies. PEDA supports training initiatives that address the growing skills gap and develop innovative plans to integrate workforce development, economic development and job opportunities
- What tools allow you to access information Simple and fast to add listings Substantially increase traffic Free marketing Access to informed, motivated prospects Qualified leads Strengthen rapport with your community
- Why is it important to have a web presence on pa site search and local ED websites.
- If your property is uploaded to a local ED agency website in PA, it is most likely uploaded to PA Site Search as well. Brokers benefit from: Free marketing Increased traffic Direct, qualified leads Expanded lead generation Posting properties on an EDO website is just smart business – it is free, it is easy and it just may generate some leads!
- Communities spend time and resources to ensure that they are well positioned in website searches. This is the example from Berks County.
- Information on specific Communities, Labor force, Demographics, Consumer Spending, Wages, Business, Talent Pool, and Regional Data can be pulled into customized reports.
- The mapping tools can exhibit heat layers, radius data, location of infrastructure....
- Custom reports can be generated to fit into your marketing plans and presented to prospects in infographic format.
- So…. With all this information available on line why would we contact an economic development organization?
- Economic development agencies know their communities – all of the local information that you can’t get from data tools EDOs know who just laid off, who closed, who has training programs and dollars.
- International support through the Office of International Business Development (OIBD) - don’t speak the language? No problem
- Labor interviews with existing companies – EDOs have the connections and the contacts to make this happen
- Facilitation and introductions to the approving agencies, boards, and municipalities, supply chain and elected officials.
- Incentives – everyone wants them, but not all know how or where to access them - workforce training, tax credits, low interest financing There may be soft incentives which include start-up marketing and new hire assistance, paid accommodations for executives and trainers, membership in Chamber, trade organizations, young professional groups
- Economic developers may be aware of sites that aren’t on Loopnet, CoStar, or word of mouth from your peers
- Help with permitting at the local and state level – economic developers can advocate for the project - High priority economic development projects for the community & Economic developers will typically get the phone call when a project runs into permitting trouble
- LERTA, TIF, KOEZ, KIZ, MTF, BIOS, RCAP, CDBG – Oh need some help with the acronyms?
- Economic developers roll out the red carpet for prospects
- Economic developers understand the importance of confidentiality and maintaining the integrity of site selection. They are there to help you get the deal done.
- Municipalities Step Up their Game Active municipal involvement is key to proactive economic development because municipalities play a critical role in the attraction and retention of companies. The willingness of municipal officials to proactively engage in determining local development and economic growth is key. Streamlining the permitting process and approaching commercial and industrial development with a business friendly message, continues to be critical in a municipalities’ ability to attract and retain commercial and industrial users. International interest in Berks County and PA will remain high Even with the uncertainty brought about by our Presidential election, foreign companies continue to look for an east coast U.S. location and we have positioned Greater Reading to be considered by these companies. With the help of the proactive international team at the Commonwealth of PA and their global network, Berks County is well positioned to accommodate companies looking for a mid-Atlantic location with a close proximity to international airports and large metro markets, but at a much lower cost. Which is why, Regional Partnering will be a key component to our success Berks County is grouped in a lot of different geographic categories. We can either allow this to foster identity schizophrenia or use it as a strength. We choose to use it as a strength. Identifying with the SouthCentral, SouthEast, metro Philadelphia, and Lehigh Valley allows Berks County’s diverse base of industry and cultures to become our greatest strength. We are diverse, and we are proud of it. Site Inventory remains a high priority. Dirt is Not a Site. We need more developable and ready-to-go site inventory. This continues to be critical for Berks County’s economic growth and expansion of our commercial and industrial base. So look for us to map out our strategy for short and long term inventory pipeline. Focus on building the workforce needs of Existing Companies Existing Berks companies are expanding and they are looking for specific skill sets. There is a general labor availability issue and companies are going to make location decisions based on where they can find and keep the best workers. Resources will be focused not only on technical education geared to our manufacturers but also on our professional service sector so that they can attract the educated talent they are seeking.
- More importantly, you want to get to know Aaron. She is the key person for increasing and vetting leads for Berks County.