The document outlines best practices for enterprise search, emphasizing its importance in improving user engagement and conversion rates. It details when to invest in search capabilities, best practices for search functionality, and guidelines for initiating a search project. Additionally, it introduces Bravosquared as an enterprise-level search solution that enhances site search across existing websites.

1. Enterprise Search Best Practices

2. Introductions: Jason and Chris
Chris Risner – Chief Strategy Officer
Jason Lichon – Chief Solutions Officer

3. Agenda
The importance of search
How to know when to invest
Best Practices with examples
How to initiate a search project

4. Project Definition Process
DescriptionThe Importance of Site Search

5. The Importance of Site Search
Users that perform a
search convert 5x
more often than
those that don’t.
Forrester Research
5x
• Very directed
activity
• Bottom of the
funnel … maybe

6. The Importance of Site Search
80% of visitors will
abandon sites if
search functionality
is poor
Jupiter Media
80%
• Bar is raised
• Mobile impatience

7. The Importance of Site Search
Content and Keyword Strategy Tool
Keyword search analytics can be one of
best ways to formulate content strategy.

8. Project Definition Process
DescriptionHow to Know When to Invest

9. How to Know When to Invest: You Have No Search
You have no search function …
… and you have a lot of content

10. How to Know When to Invest in Search: Poor Analytics
 Lots of “no results” > content issue or search issue?
 Search yields poor conversions
 Search has high abandonment (“search exits”)
 Users have to paginate or re-search to get results
 Search is the initial content finding mechanism
*Analytics can take some effort to set up
Indications from analytics

11. How to Know When to Invest: Mobile Impacts
Your mobile usage is growing …
 And mobile bounce rate is high
 And mobile pages views per visit are low
 And mobile conversion is low

12. How to Know When to Invest: Out of the Box Engine
You’re still using a standard platform search
 Via your CMS or e-com platform
 Limited customization options
 Platform vendor is focused on other features
 Search was never tuned, just “turned on”

13. How to Know When to Invest: Competitive Positioning
Your competitors have a better site
search

14. Project Definition Process
DescriptionBest Practices in Site Search

15. Best Practices
 Make it prominent
 Make it wide enough
 Include Instruction
 Autocomplete /
Guided
 Follow convention
 Auto focus
Search
Box  Include all your content
 Faceting / filters
 Segment content types
 Content previewing
 Provide display options
 Provide sorting options
 Natural language handling
Results Page

16. Best Practices – The Search Box: Make it Prominent
 Make it prominent
 Make it wide enough for typical keywords
 Consider “watermark” guidance
 Use autocomplete and guided navigation techniques
 Don’t ignore convention and place search box in odd
location
 Auto focus
Search Box Best Practices

17. Best Practices – The Search Box: Make it Prominent
Make it Prominent

18. Best Practices – The Search Box: Make it Prominent
Make it Prominent

19. Best Practices – The Search Box: Make it Prominent
Make it Prominent

20. Best Practices – The Search Box: Make it Prominent
Make it Prominent

21. Best Practices – The Search Box: Autocomplete and Guiding
 Show common keywords that match typing a la Google
 Show potential content matches
 Show potential category matches
 Segment options by content type
 Combinations
Search Box – Autocomplete and Guiding

22. Best Practices – The Search Box: Autocomplete and Guided

23. Best Practices – The Search Box: Autocomplete and Guided

24. Best Practices – The Search Box: Autocomplete and Guided

25. Best Practices – The Search Box: Autocomplete and Guided

26. Best Practices – The Search Box: Autocomplete and Guided

27. Best Practices – The Search Box: Autocomplete and Guided

28. Best Practices – The Search Box: Autocomplete and Guided

29. Best Practices: The Results Page
 Include all your content – federated search
 Faceting / filters so that users can narrow
 Segment content types via tabs or panes
 Content previewing using hover, modal, etc.
 Provide display options such as list vs. grid
 Provide sorting options – popularity, date, price, etc.
 Language handling – synonyms, plurality, misspellings
Results Page Best Practices

30. Best Practices: The Results Page
 Searching across multiple data sources …
 Different portals, brands, forums, cloud content stores,
CRM, ERP, etc.
 Saves frustration, exposes all your activities
Federated Search

31. Best Practices: The Results Page
Federated Search

32. Best Practices: The Results Page
 Search context
 Facets
 Tabs for content types
 Content previewing
Best Practices

33. Best Practices: The Results Page
Result item template
adjusts according to the
kind of content
Best Practices

34. Best Practices: The Results Page
Provide display options to
user: calendar grid vs.
event list view
Best Practices

35. Best Practices: The Results Page
Best Practices
Provide display options to
user: calendar grid vs.
event list view

36. Best Practices: The Results Page
Best Practices
• Searchable parametric
filters
• Tabbed content types
• Configurable columns
• Instructional and
contextual info
GREAT FOR TECHNICAL
AUDIENCE

37. Best Practices: The Results Page
Best Practices
• Content types are
segmented
• Refinement via tags
• Extended filter options
hidden upon initial
load
SIMPLE, EASY UI FOR
CONSUMERS

38. Project Definition Process
DescriptionHow To Initiate a Search Project

39. Getting a Better Search: Initiating a Project
 Gather analytics data
 Attempt to quantify the cost of poor search – should help
establish a budget
 Attempt to quantify benefits of improved search
 Identify pain points – missing content, poor language
handling, poor relevancy, slow speed
 Determine if current engine can be improved
Assessment of Current Search

40. Getting a Better Search: Initiating a Project
 Identify comparable sites and their approach / engine
 Determine if there are solutions for your particular
platform
 Establish requirements that address your pain points
 Look for service providers that can help you identify a
solution (search engine + implementation)
 Explore on premise vs. cloud hosted options
Identify Options for Improvement

41. Project Definition Process
DescriptionOur Solution
+
Services Platform

42. Todays Topic: BravoSquared Enterprise Search
www.bravosquared.com

43. Enterprise Level Search Solution
Can be plugged into any existing website
Dramatically improves site search