The document outlines a project aimed at enhancing rural livelihoods in SNNPR, Ethiopia, through the development of the moringa value chain and its use in food products like moringa-based pellets and bread. It highlights challenges within the value chain and strategies such as quality assurance, capacity building, technology adoption, and market diversification to overcome these challenges. The progress includes product development, market analysis, and nutritional improvements, with ongoing efforts to promote moringa as a sustainable agricultural practice.

1. 1
Improved Rural Livelihoods Through Support to
Moringa Value Chain Development and Moringa-Based
Pellet Formulation in SNNPR, Ethiopia
Food Science and Nutrition Research Directorate
Ethiopian Institute of Agricultural Research
January 31, 2025

2. 2
Overview of Moringa
Food production
Food security
Superfood (incorporated into a variety of products)
Reforestation
Agroforestry
Sustainable agriculture
Traditional medicine to treat
various ailments
- Improving nutrition
- Enhancing livelihoods
- Promoting sustainable
development

3. 3
KURKUFA
FOSESSIE
Kita (flat bread) + moringa as veg
Traditional Food Products

4. 4
A medicinal herb/ powder
Seeds are also promoted as a medicinal product
Moringa in other areas

5. 5
Challenges in Moringa Value Chains

6. 6
Strategies to address these challenges
Quality Assurance
Implementing
quality control
measures at each
stage
Partnerships and
Collaboration
Farmers, processors,
retailers, government
organizations, NGOs,
Donors
Capacity
Building
training and
support to
farmers,
processors and
traders
Technology
Adoption
Improved agricultural
practices
Processing technologies
Information systems
Market
Information
Systems
Collecting and
disseminating market
information to
stakeholders to
improve decision-
making
Policy Support
Including access to
land, water, and
markets
Market
Diversification
Identifying new
markets and
product
applications
Value Addition
processing,
packaging, and
branding
Sustainable
Practices
Cultivation, processing,
and marketing

7. 7
• Conduct survey on
• Nutrition Sensitive Agriculture (NSA)
• Complementary Feeding Practices
• Rapid Market Analysis
• Development of alternative food products
• Assess the Impact of Moringa on cattle milk quality
• Conducted market survey at Addis Ababa
• Awareness creation on schools at Addis Ababa (School feeding program)
• Trainings to the local moringa processors
• Established a database and webpage for sharing information among partners
https://moringa.kukunetdigital.com
What we have done so far?
1st
phase
1st
May 2023 ~ 18th
March 2024

8. 8
Survey
Assessing the local
experience and
practices on moringa
production, utilization
and marketing

9. 9
Product Development
12+ alternative
products

10. 10
Bread
Muffin

11. 11
>

12. 12
Moringa supplementation appears to increase the
concentration of essential minerals like iron (8%),
zinc (10%), calcium (9%), and selenium
(>30%) in milk.
• An increase in 80% of the fatty acid
composition of milk samples collected
from cattle supplied with moringa leaf.
• The increase was from 5 to 56.3%
<<

13. 13
<<
Addis Ketema 1
Akaki kaliti 2
Arada 7
Bole 14
Gulale 1
Kirkos 7
Lemi kura 9
Lideta 2
Nifas silk lafto 4
Yeka 5
Laga-Tafo-Laga-Dadi 1
1
2
3
4
5
6
7
8 9 10 11
12
13
14
15

14. 14
>
Nutritional
Analysis
Sensory
Analysis

15. 15
<<

16. 16
Progress
2nd
phase
8th
July 2024 ~ 20th
February 2025
Activity 1: Completion and Promotion of Product Development
• Keeping Quality of Moringa-Based Products:
o Bread: Higher moringa inclusion significantly reduced bacterial loads,
showing no E. coli or yeast/mold growth over three days.
o Soup: Moringa-enriched soup maintained lower bacterial counts
compared to control over a 12-day period.
• Energy Bars: Excellent microbial stability observed over 15 days,
supporting extended shelf life.
Higher moringa concentrations showed reduced bacterial loads, with no
detectable levels of E. coli or yeast and mold in any samples.
• Product Labeling and Packaging:
o Draft labels and packaging designed to comply with local and
international market standards.

17. 17
• Market Registration Requirements:
o Regulatory data collection completed, focusing on food safety standards,
certification, and compliance protocols.
• Community Risk Assessment:
o Designed and implemented a survey to identify risks associated with moringa
consumption.

18. 18
Activity 2: Introduction of Moringa-Based Products to SME Market
 SME Partner Selection:
o Developed criteria to assess SME readiness, including production capacity, market
reach, and financial stability.
Partnerships are underway for commercialization.

19. 19
Activity 3: Production of Moringa-Based Pellets
o Literature reviews and preliminary formulations for dairy cow feed completed.
o Feeding trials initiated at Holeta Agricultural Research Center.
o Feed pellets formulated with 10%, 20%, and 30% moringa inclusion
o Remaining activities:
 Comprehensive nutritional analysis.
 Animal trials to evaluate effects on milk quality and yield.

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Let’s work together – Strengthen our partnership
Thank you