3 Steps in Selecting the Right Social Listening Platform<br />
7/7/2011<br />2<br />Selecting a social listening platform is no easy task.<br />It’s not a decision that should <br />be ...
7/7/2011<br />3<br />Confidential © SIGMA Marketing Group 2010<br />When you consider <br />social media data collection… ...
7/7/2011<br />4<br />Confidential © SIGMA Marketing Group 2010<br />If you try to capture all of it, <br />you may drown i...
The 3 Steps Are…<br />Staff Assessment<br />Collection/Measurement Goals<br />Defined Process<br />So let’s dig in…<br />
Staff Assessment<br />Social media data collection (or social listening), is not a 10-minute per day thing. <br />You can’...
Staff Assessment<br />Gathering social media analytics and translating the data into actionable marketing strategies takes...
7/7/2011<br />8<br />Confidential © SIGMA Marketing Group 2010<br />Staff Assessment<br />If you don’t have the manpower i...
Collection / Measurement Goals<br />Ask yourself…<br />Are you using social media for customer support? 	<br />Are you mon...
Collection / Measurement Goals<br />Once you answer the questions of why… you’ll want to understand which social channels ...
Defined Process<br />Understand what you’ll want to look at <br />daily, weekly, monthly, etc. <br />Map it out!<br />Will...
Defined Process<br />Put a plan in place ahead <br />of time for practical use of <br />the data. <br />This will be your ...
Are you one of those people who are actually listening… but not acting on it?   <br />Does the data just pile up?<br />Cou...
7/7/2011<br />14<br />Confidential © SIGMA Marketing Group 2010<br />Good Luck & <br />Happy Listening!<br />
7/7/2011<br />15<br />Confidential © SIGMA Marketing Group 2010<br />Our Blog:  FifthGearAnalytics.com<br />Web:  SigmaMar...
Upcoming SlideShare
Loading in …5
×

3 Insights Into Selecting a Social Listening Platform

1,943 views

Published on

Selecting the right social listening tool-set is a very personalized decision that required proper planning.

We discovered these 3 critical elements when exploring which platform we would choose. We thought we'd share this helpful information.

Published in: Business, Technology

3 Insights Into Selecting a Social Listening Platform

  1. 1. 3 Steps in Selecting the Right Social Listening Platform<br />
  2. 2. 7/7/2011<br />2<br />Selecting a social listening platform is no easy task.<br />It’s not a decision that should <br />be made lightly. <br />
  3. 3. 7/7/2011<br />3<br />Confidential © SIGMA Marketing Group 2010<br />When you consider <br />social media data collection… <br />There are mass quantities <br />of data available from <br />channel upon channel <br />of social communities. <br />
  4. 4. 7/7/2011<br />4<br />Confidential © SIGMA Marketing Group 2010<br />If you try to capture all of it, <br />you may drown in a sea of analytics with no idea how to boil the information down <br />into actionable chunks.<br />
  5. 5. The 3 Steps Are…<br />Staff Assessment<br />Collection/Measurement Goals<br />Defined Process<br />So let’s dig in…<br />
  6. 6. Staff Assessment<br />Social media data collection (or social listening), is not a 10-minute per day thing. <br />You can’t just glance at a dashboard to get a full understanding of your brand representation, sentiment, campaign analysis, who the major influences are, and perhaps where you should be placing your energy. <br />7/7/2011<br />6<br />Confidential © SIGMA Marketing Group 2010<br />
  7. 7. Staff Assessment<br />Gathering social media analytics and translating the data into actionable marketing strategies takes human resources. <br />Most social listening tools can be set up with standard reporting, but there is most certainly a human analytics element to gathering and understanding the data, which cannot be accomplished through full automation. <br />
  8. 8. 7/7/2011<br />8<br />Confidential © SIGMA Marketing Group 2010<br />Staff Assessment<br />If you don’t have the manpower internally to devote to social listening, you’ll either need to augment your staff, or select a listening platform that provides managed accounts with dedicated resources who provide the analytics insights for you. <br />If you have dedicated social media personnel, you may perhaps choose more of a self-service type listening platform. <br />
  9. 9. Collection / Measurement Goals<br />Ask yourself…<br />Are you using social media for customer support? <br />Are you monitoring competitive brands?<br />Are you running multichannel, socially integrated marketing campaigns? <br />Is it possible you are doing all of those things and more!<br />
  10. 10. Collection / Measurement Goals<br />Once you answer the questions of why… you’ll want to understand which social channels you’ll want to collect insights from. <br />Will you want live news streams, blog feeds, Facebook updates, YouTube uploads, image posts, tweets or other sources? <br />When you know why you are listening, you can then begin to select the relevant social channels, which enables you to filter out unwanted “noise.” <br />Different listening platforms provide insights from different sources - so you need to know what you want to learn, and from where you’ll gather that data, before deciding on a tool. <br />
  11. 11. Defined Process<br />Understand what you’ll want to look at <br />daily, weekly, monthly, etc. <br />Map it out!<br />Will you use your dashboard reporting daily? <br />How hands-on will you get with the data that is pulled from your selected social channels. <br />Will you integrate your social media analytics with your web analytics? <br />What will your monthly insights look like? <br />Will you need a listening platform with work-flow functionality built in? <br />
  12. 12. Defined Process<br />Put a plan in place ahead <br />of time for practical use of <br />the data. <br />This will be your guide for building the <br />day-to-day process of using the social listening platform you select. <br />
  13. 13. Are you one of those people who are actually listening… but not acting on it? <br />Does the data just pile up?<br />Could it be you’ve selected the wrong type of tools or perhaps are gathering either too much social data, or you are not listening to the right channels? <br />Consider whether you need a basic social dashboard, a tool that provides multichannel analytics, or even perhaps a service partner. <br />There is a huge price range, for each of those types of social listening platforms. <br />Do your research ahead of time before you make an investment in the wrong tools.<br />Hopefully, this will help you start thinking about some areas you can focus your efforts when mapping out your social media listening or analytics strategy.<br />
  14. 14. 7/7/2011<br />14<br />Confidential © SIGMA Marketing Group 2010<br />Good Luck & <br />Happy Listening!<br />
  15. 15. 7/7/2011<br />15<br />Confidential © SIGMA Marketing Group 2010<br />Our Blog: FifthGearAnalytics.com<br />Web: SigmaMarketing.com<br />Twitter: @SIGMA_MktgGrp<br />Call Toll Free: 888.277.9837<br />Email: SIGMAinfo@sigmamarketing.com<br />

×