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Digital Retail: Trends & Opportunities

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In this presentation we'll explore trends within digital retail and e-commerce. We will cover strategies like omni-channel & content, shopping assistants & communities, upcoming technologies, and delightful details. It includes examples like social media channels (Pinterest, Facebook), Stylect, The Cloak Room, Beyond Reality, Netflix, Fancy, and Two Socks.

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Digital Retail: Trends & Opportunities

  1. 1. 23.11.2012 sodostudio.nl Digitalretail Trends & opportunities sodastudio.nl
  2. 2. Trends in digital retail 1. Omni-channel & content 2. Shopping assistants & community 3. Upcoming technologies 4. Delightful details
  3. 3. Omni-channel & content
  4. 4. Facebook iPhone app Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience. Moreover, most of these channels are adding vendor features to sell related products directly. Inspiration & sale channels
  5. 5. Pinterest iPhone app Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience. Moreover, most of these channels are adding vendor features to sell related products directly. Inspiration & sale channels
  6. 6. Shopping assistants & community
  7. 7. Chat is a strong, engaging, familiar, and playful format. Use chat for Q&A with customer service or other customers right from the product page. Or for stylistic advise. Strike the right balance between A.I and personal contact. Shopping assistant Lark iPhone app
  8. 8. Offer a way to utilize the ‘wisdom of the crowd’, by asking friends, peers or community members for their opinion. E.g: “which fashion combination works better?”. Polls like those on Polar are easy to set-up and to cast votes. Make it shareable for other channels like WhatsApp. Polar iPhone app Poll generator
  9. 9. Notifications Trigger relevant messages on the right moment. Don’t overdo it and offer the user the right amount of control. “There’s still something in your basket” “The wishlist sneakers are currently on sale” “Your order has shipped” Hudson iPhone app
  10. 10. Recommendations & reviews Foursquare let’s you review ‘venues’ in several criteria (“how crowded was it?”, “do they serve wine?”) Reviewing is fast and easy, the app learns your taste and provides better recommendations. Foursquare iPhone app
  11. 11. Make it easy and engaging to browse through products. In the Stylect app, liked products are added to the wishlist (becomes a ‘watch list’ item). The user is notified when the product becomes available again or is on sale. Stylect iPhone app Product discovery
  12. 12. After taking a ‘style quiz’, your personal shopper makes a selection of products and looks. Make it a no-brainer by offering a subscription option. https://thecloakroom.nl/ Personal advise
  13. 13. Upcoming technologies
  14. 14. 10:09 Hurray. Your order will be delivered in about 2 hours! Edit delivery date w Buy 10:09Quickorder Pampers Maandbox + -1 White T-shirt € 17,50 i shopdrop Hey Siri, I’m looking for a grey sweater
  15. 15. Search by using your voice, search for products, brands, or styles. Get personalized results directly. “Search for red dress” “Search for Nikes in size 40” Siri search on AppleTV Voice control
  16. 16. With visual recognition the user can search for a specific product or use it to get inspired by searching for similar products. Beyond Reality Visual search
  17. 17. Delightful details
  18. 18. Offer a way to add user profiles. The customer experience (pre- selection of content or even features) can become different for any of the user profiles. In the case of retail: remember clothing sizes, favorite categories, preferred sharing options, et cetera… http://techblog.netflix.com/2015/04/learning-personalized-homepage.html Personalization
  19. 19. Smooth transitions Transitions can complement user interaction greatly. They can increase the sense of what’s happening (the orientation on or in-between pages). Also, they make the interaction feel more fluid and richer. Fancy iPhone app
  20. 20. Standing out with animation Add detail to often used features (like the ‘Like’ in Twitter, previously ‘Favorite’). The animation feels delightful, like a reward, and enhances the brand experience. Frames of the Twitter favorite (‘toggle on’) animation
  21. 21. Empty states Utilize the empty state. Make them appealing, informing, inspiring or emphasize on a specific use- case by adding the right call-to- action Tumblr iPhone app
  22. 22. http://www.kitchenaid.com/ Emphasize on visual content Avoid presenting content in static lists or tables. Emphasize on visually richt content, make when possible.
  23. 23. Make sure your brand is consistent in each and every details. Extend the brand with your icon set or consistent copywriting. https://www.twosocks.com/ Extending your brand
  24. 24. Thanks for watching!

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