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Important SEO Truths 2013




              www.viralseoservices.com
Search engine optimization (SEO) companies, professionals

and in-house teams have a difficult task improving and

maintaining organic search results. Google changes its

algorithms on a regular basis and companies compete fiercely

to optimize their web presence. Managing and satisfying client

and management expectations is sometimes more challenging

the achieving the SEO itself. Nevertheless, the significance of

SEO for online marketing remains unchallenged and

unchanged. About one billion Google searches carried out

every day with more than 90% of users clicking on organic

search results over paid search results.




                                    www.viralseoservices.com
Here are some important SEO truths relevant for 2013:

    Conversions
    matter more                        Focus on social
   than rankings                          signals



                    Quality SEO data                         Daily and
                                                           weekly insights




Conversions matter more than rankings - Most clients are obsessed with
Improvement in rankings or position in search engine results. But it’s
actually webpage visits and conversions that matter. Keyword phrases with
a higher conversion rate and lower rank are more significant for content
optimization than those with a lower conversion rate and higher rank.




Quality SEO data required for more SEO results - Quality SEO data is
that which is accurate and timely and the starting point of a successful SEO
services campaign. Only quality data is necessary to understand the
business’s web presence, competition and relevant keywords. For successful
SEO, timely, accurate data is needed on page-level rank, analytics
conversion data, organic search keyword research, and backlink and social
signal data.




                                           www.viralseoservices.com
Focus on social signals – Just like backlinks which are important to
organic search, social signals also need attention and integration into the
SEO strategy. Keeping track of the number of Likes, shares, +1s, tweets,
and YouTube Views on web pages and the network and including the
statistics in the monthly SEO reports is therefore significant.




Daily and weekly insights into SEO metrics – Daily and weekly insights
into SEO metrics is more essential for SEO professionals than monthly
reporting as they help them understand whether they are getting closer to
their goals.




Using the right SEO technology, optimized content marketing strategy,
and understanding keywords with high conversion rates are also
essentials when it comes to succeeding with SEO.

For more information on our SEO outsourcing services or a Free
Consultation, call 1-800-670-2809.




                                            www.viralseoservices.com

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Important SEO Truths 2013 - Something More About SEO in 2013

  • 1. Important SEO Truths 2013 www.viralseoservices.com
  • 2. Search engine optimization (SEO) companies, professionals and in-house teams have a difficult task improving and maintaining organic search results. Google changes its algorithms on a regular basis and companies compete fiercely to optimize their web presence. Managing and satisfying client and management expectations is sometimes more challenging the achieving the SEO itself. Nevertheless, the significance of SEO for online marketing remains unchallenged and unchanged. About one billion Google searches carried out every day with more than 90% of users clicking on organic search results over paid search results. www.viralseoservices.com
  • 3. Here are some important SEO truths relevant for 2013: Conversions matter more Focus on social than rankings signals Quality SEO data Daily and weekly insights Conversions matter more than rankings - Most clients are obsessed with Improvement in rankings or position in search engine results. But it’s actually webpage visits and conversions that matter. Keyword phrases with a higher conversion rate and lower rank are more significant for content optimization than those with a lower conversion rate and higher rank. Quality SEO data required for more SEO results - Quality SEO data is that which is accurate and timely and the starting point of a successful SEO services campaign. Only quality data is necessary to understand the business’s web presence, competition and relevant keywords. For successful SEO, timely, accurate data is needed on page-level rank, analytics conversion data, organic search keyword research, and backlink and social signal data. www.viralseoservices.com
  • 4. Focus on social signals – Just like backlinks which are important to organic search, social signals also need attention and integration into the SEO strategy. Keeping track of the number of Likes, shares, +1s, tweets, and YouTube Views on web pages and the network and including the statistics in the monthly SEO reports is therefore significant. Daily and weekly insights into SEO metrics – Daily and weekly insights into SEO metrics is more essential for SEO professionals than monthly reporting as they help them understand whether they are getting closer to their goals. Using the right SEO technology, optimized content marketing strategy, and understanding keywords with high conversion rates are also essentials when it comes to succeeding with SEO. For more information on our SEO outsourcing services or a Free Consultation, call 1-800-670-2809. www.viralseoservices.com