Importance of ob

1. Importance of OB

2. 1. Organizational behaviour provides a road
map to our lives in organizations
2. Organizational behaviour uses scientific
research to help us understand and predict
organizational life
3. Organizational behaviour helps us influence
organizational events
4. Organizational behaviour helps in improving
interpersonal relations & personal skills

3. 1. Organizational behaviour helps the
manager to understand the basis of
motivation
2. Organizational behaviour is useful for
maintaining cordial industrial relations
3. Organizational behaviour is also useful
in the field of marketing
4. Organizational behaviour helps in
pursuing a career in management

4. • Organizational behaviour helps in efficient
management of human resources
• Organizational behaviour helps in stimulating
innovation & change
• Organizational behaviour helps in improving
ethical behaviour
• Organizational behaviour helps in improving
quality & productivity
• Organizational behaviour helps in managing
workforce diversity