Keyfetch is an online lost and found service that aims to connect owners of lost items with finders in a private and efficient manner. It uses existing messaging technologies to recover valuables for members. Because of its unique functionality and branding potential, Keyfetch is a new promotional medium for companies looking to reach customers through innovative channels by displaying their logo on items when they are lost and eventually returned. The TagMyPhone app similarly allows companies to distribute vouchers to customers that enable placement of the company logo and a return message on the lock screen of lost phones, providing a way to spread the brand visibility through customers' everyday devices.