This document is a portfolio that showcases Chase Jordan Coetsee's work in visual communication, including logo design, illustration, icon design, web design, film, and social media content. It displays logos and branding work created for various companies across different industries. It also features illustrations for publications, websites designed, films produced, and social media content generated. The portfolio aims to demonstrate Coetsee's range of skills and experience in visual design and media production.

1. Chase Jordan Coetsee
- V I S U A L C O M M U N I C AT I O N -
P O R T F O L I O

2. L O G O D E S I G N
FROM LEFT TO RIGHT
Fortis Fitness Apparel - Logo for a fitness clothing range.
Four Towers Brewery - A concept logo for a craft beer brewery.
Afropolitan Brandy Cocktail - SA Brandy Foundation and Kaya FM host the Afropolitan Brandy Cocktail of the Year competition.

3. L O G O D E S I G N
FROM LEFT TO RIGHT
The Yoga Garden - Private Iyenga Yoga studio.
Blackfin Petroleum - Petroleum distribution company.
Gey van Pittius Group - Signature holding company.

4. L O G O D E S I G N
FROM LEFT TO RIGHT
Urban Brandy - Mix it up with the Urban Brandy cocktail routes in the Cape.
Thor - A quarterly magazine for Genwest who offer complete steel supply solution.
Karoo Art Hotel - An art hotel in Barrydale, Karoo.

5. BRANDY AROUND THE WORLD
A series of illustrations I have done for the South African Brandy Fusion Journal.
A quirky and funky direction I took on illustrating where brandy is produced throughout the globe.
From left to right - South African Brandy, French Brandy, Dutch Brandy, Spanish Brandy, Indian Brandy, Portuguese Brandy,
Armenian Brandy, Swedish Brandy, American Brandy, German Brandy, British Brandy.
I L L U S T R AT I O N

6. BRANDY COCKTAILS
A series of illustrations I have done for the South African Fine Brandy Fusion Cocktail Recipe Book.
This was to illustrate how one would make the cocktails, following the exact method, measurements and ingredients.
I L L U S T R AT I O N
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7. I L L U S T R AT I O N
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COCKTAIL – AMA-LEKKER LICIOUS
03
COCKTAIL – GOLD LEAF
03
COCKTAIL – BRANDY IN THE BOS
03
COCKTAIL – FYNBOS
BRANDY COCKTAILS
A series of illustrations I have done for the South African Fine Brandy Fusion Cocktail Recipe Book.
This was to illustrate how one would make the cocktails, following the exact method, measurements and ingredients.

8. At Bluechip Mining we provide cost effective solutions by rendering both sectoral and
full-scale mining services. Our current flagship green-fields operation serves as testimony
to our capacity, capabilities and unparalleled potential.
By constantly challenging industry leaders, we maintain our stance as an international
mining contender.
Continuously committed. Redefining the industry.
CONTRACT MINING MADE SIMPLEI L L U S T R AT I O N
BLUECHIP MINING SOLUTIONS
An illustration done for Bluechip Mining that illustrates the complete mining process.
The concept is built around storyboarding the mining process. Using the existing icons, I created artwork that speaks the architecture of the
brand. These illustrations eventually became a full campaign with a series of adverts, as well as the backdrop for the annual Bluechip mining
exhibition.

9. I L L U S T R AT I O N
BLUECHIP MINING SOLUTIONS · CAMPAIGN
An illustration done for Bluechip Mining that illustrates the complete mining process.
Illustrations as campaign.
Our hole diameter capacity ranges from 152mm up to 250mm
and our fleet of 40 rigs in operation, surpass current service
providers in the iron ore, manganese and hard metal
formations industry.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
BLASTHOLE DRILLING
MADE SIMPLE
Call +27 53 712 2858 Email info@bluechipmining.co.za
www.bcms.co.za
BLASTING
MADE SIMPLE
Call +27 53 712 2858 Email info@bluechipmining.co.za
We are a registered explosives handler with the South African
Police Service and associated with various explosive and
blasting service providers throughout the world.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
www.bcms.co.za
LOADING AND HAULING
MADE SIMPLE
Our services as a contract miner have enabled us to acquire a
fleet of loading and hauling equipment with the ability to
handle any tonnage per month for open cast mining
operations.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
Call +27 53 712 2858 Email info@bluechipmining.co.za
www.bcms.co.za

10. I L L U S T R AT I O N
BLUECHIP MINING SOLUTIONS · CAMPAIGN
An illustration done for Bluechip Mining the illustrates the complete mining process.
Illustrations as campaign.
CRUSHING AND SCREENING
MADE SIMPLE
Our mechanical staff and fully equipped engineering workshop
allow us to rebuild and modify equipment per rock type for a
longer lifespan and sustained delivery per set target by our
customer specifications.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
Call +27 53 712 2858 Email info@bluechipmining.co.za
www.bcms.co.za
MINERAL PROCESSING
MADE SIMPLE
We have the in house capacity to design and build various jig
plants for mineral processing of hard rock minerals, such as iron
ore, manganese and diamonds.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
www.bcms.co.za
Call +27 53 712 2858 Email info@bluechipmining.co.za
Our hole diameter capacity ranges from 152mm up to 250mm
and our fleet of 40 rigs in operation, surpass current service
providers in the iron ore, manganese and hard metal
formations industry.
By constantly challenging industry leaders, we maintain our
stance as an international mining contender.
Opportunity Meets Success
BLASTHOLE DRILLING
MADE SIMPLE
Call +27 53 712 2858 Email info@bluechipmining.co.za
www.bcms.co.za

11. I L L U S T R AT I O N
MMAKGOGE GROUP
Mmakgoge is a industrial cleaning service company.
Using the existing icons, I created artwork that speaks the architecture of the brand, expressing the services the company has to offer.

12. I L L U S T R AT I O N
MMAKGOGE GROUP
Mmakgoge is a industrial cleaning service company.
Using the existing icons, I created artwork that speaks the architecture of the brand, expressing the services the company has to offer, with
focus on communicating what the service entails.

13. I L L U S T R AT I O N
MMAKGOGE GROUP
Mmakgoge is a industrial cleaning service company.
Using the existing icons, I created artwork that speaks the architecture of the brand, expressing the services the company has to offer, with
focus on communicating what the service entails.

14. MOOV · WEB DESIGN
An illustration I have done for MOOV, a company that deals with the distribution of petroleum, oil and lubricants .
These illustrations are designed to visually communicate the different fields that MOOV are active in. This communicates the journey of the delivery.
When building every visual, the brand architecture is the most important in every step of the creative process.
All choices are made with guidelines in mind pertaining to the shape, form, look and feel of the logo.
I L L U S T R A T I O N

15. I L L U S T R AT I O N
FORWARD APPLIED LOGIC · FINANCIAL INVESTMENT COMPANY
An illustration I have done for Forward Applied Logic which serves as their logo icon and supporting graphic.
The concept is built around the parable of the mustard seed. From the smallest seed grows a tree greater then the herbs.

16. I C O N D E S I G N
MOOV · ICON DESIGN
A set of icons I have done for MOOV, a company that deals with the distribution of petroleum, oil and lubricants .
These icons are designed to visually communicate the different fields that MOOV are active in.
When building every icon, the brand architecture is the most important in every step of the creative process.
All choices are made with guidelines in mind pertaining to the shape, form, look and feel of the logo.

17. I C O N D E S I G N
PLAN FOR LIFE FINANCIAL ADVISORS · ICON DESIGN
A set of icons done for Plan For Life Financial Advisors.
These icons are designed to visually communicate the different devisions the company offers service in.
When building every icon, the concept and brand architecture is the most important in every step of the design way.
All choices are made with guidelines in mind pertaining to the shape, form, look and feel of the logo.

18. I C O N D E S I G N
DE JONGHS PANELBEATING CENTRE · ICON DESIGN
A set of icons I have done for De Jonghs Panelbeating Centre.
These icons are designed to visually communicate the main services of the company.
When building every icon, the brand architecture is the most important in every step of the design way.
All choices are made with guidelines in mind pertaining to the shape, form, look and feel of the logo.

19. I L L U S T R AT I O N
WASP
Multi-Functional Stun Gun brand.
Icons set designed with packaging in mind to showcase the functionality of the stun gun.

20. I C O N D E S I G N
UNCONVENTIONAL BRANDY HISTORY · EXPECT THE UNEXPECTED
A set of icons I have done for the South African Fine Brandy Fusion Journal.
These icons are designed to visually communicate the subject matter and content of this chapter in the journal.
Concept development, research and copy done be me with the help of the copywriter.

21. STORY OF ONE · WEB DESIGN
A website I did for Story Of One, which is a campaign orientated website for a ministry that films stories of the church participants who go out in to the world to help the less privileged.
These site was designed to visually communicate the texture and feel of a film.
When building the site, the brand architecture is the most important in every step of the design.
All choices are made with guidelines in mind pertaining to the shape, form, look and feel of the logo and the focus on each story as one individual.
W E B & M O B I L E D E S I G N

22. E M A I L D E S I G N
HEALTH RIOT · MAILER DESIGN
A mailer I did for Health Riot, for the cassava product festive season sale.
These mailer was designed with endorsement in mind as well as showcasing the brand information, recipes and affiliations.
A mobile version was also designed.

23. F I L M
AL AND NIZ · WEDDING FILM
A wedding I filmed for a couple in Mozambique, using the hash-tag #alandniztietheknot as their on-line thread.
Film, edit, colour correction, and visual treatment.
The treatment, concept and focus was built around authentic hand held camera work, creating feeling and evoking emotion that is personal and homely.
Follow the link to view on-line: https://youtu.be/nCqVoXKKAtY

24. I L L U S T R A T I O N
TEMPEST CAR HIRE · SOCIAL MEDIA CONTENT · ILLUSTRATION
Illustrations I did for Tempest Car Hire, expanding on the companies brand visuals for on-line social media posts.
Concept development, brand development, story development and story boarding.
The treatment, concept and focus was built around the companies brand and visuals created to express the brand.
Follow the link to view on-line: https://youtu.be/T-UCL3zAlxw

25. S O C I A L M E D I A C O N T E N T
ISUZU · SOCIAL MEDIA · CONTENT GENERATION
A few designs and gifs done in collaborated with a copywriter and VFX artist for Isuzu and their Made From Real campaign, for on-line social media posts.
Photo edit and manipulation, and visual treatment.
Follow the link to view on-line: https://youtu.be/Cf_oHsMA6I4

26. F I L M
BNRY · SOCIAL MEDIA · VIDEO PRODUCTION
A film I did for BNRY.digital, as an on-line social media post for World Social Media Day.
Ideation, directing, videography, edit, and visual treatment.
Follow the link to view on-line: https://youtu.be/GpYPlih60h8

27. F I L M
AL AND NIZ · WEDDING FILM
A wedding I filmed for a couple in Mozambique, using the hash-tag #alandniztietheknot as their on-line thread.
Film, edit, colour correction, and visual treatment.
The treatment, concept and focus was built around authentic hand held camera work, creating feeling and evoking emotion that is personal and homely.
Follow the link to view on-line: https://youtu.be/nCqVoXKKAtY

28. CAPE TOWN WORLD MUSIC FESTIVAL · AFTER MOVIE · VIDEO PRODUCTION
A film I worked on with AVA Online for the Cape Town World Music Festival.
Second Videographer and Camera Assistent.
Follow the link to view on-line: http://ava-online.co.za/latestwork/cape-town-world-music-festival-2014-official-aftermovie/
F I L M

29. HOUSE PARTY · SHORT FILM · PERSONAL PROJECT
An exploratory short film I wrote, directed, filmed and edited. The film explores the displacement of the two friends as they shift between their public and private personas.
Concept development, preproduction, production and post production.
Follow the link to view on-line: https://youtu.be/Cyxsop0TT04
F I L M

30. T H A N K YO U
- M O R E P O R T F O L I O W O R K U P O N R E Q U E S T -
082 520 8884
chasecoetsee@me.com