SoulAce is a professional firm in India that has been working in corporate social responsibility (CSR) since 2009. It helps companies develop, implement, monitor, and evaluate CSR programs. SoulAce takes a structured approach to ensure CSR initiatives have sustainable impact. It works with large companies as well as smaller ones just beginning CSR efforts. SoulAce has experience implementing projects across 23 Indian states, covering over 95 districts. When assessing the impact of social investments, SoulAce evaluates factors like stakeholder need, social effects, sustainability, and organizational visibility to determine what real change or benefits the initiatives have created for communities.

1. Addressing Impact on Social Investments
19th November, 2015
Gurgaon
Strictly Private & Confidential

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SoulAce - Brief

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SoulAce - Overview
} SoulAce is a pioneer professional firm in CSR in India working since early 2009 helping
companies in developing, monitoring and evaluating relevant Corporate Social
Responsibility and Sustainability practices
} SoulAce works on strengthening the existing systems and take a structured approach
towards CSR to have sustainable impact in an efficient manner. Its role varies depending
upon the preparedness of a company to handle CSR in terms of its understanding,
existing capacity and capability
} Clients vary from companies having strong CSR practices like Tata Group, Aditya Birla
Group to companies who have just begun planning to create CSR strategy. SoulAce
works together at both corporate level and field level in achieving the desired
objectives.
} SoulAce has already covered projects in 23 states in India across more than 95 districts.
Strong team of professionals with wide experience and strong academic background of
PhDs in Social Science, MBAs, Economists, Engineers, Masters in Social Work etc.

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Few of our Clients

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Strong Geographical
Experience: 23 States already covered
State Districts
Andhra Pradesh Hyderabad
Assam Guwahati, Kamrup, Dibrugarh, Golaghat, Darang, Barpeta
Bihar Bhagalpur, Katihar, Munger, Begusarai, Saharsa
Chattisgarh Raigad, Raipur
Delhi Delhi
Gujarat Surat, Ahmedabad
Haryana Gurgaon, Faridabad, Mahendragarh, Mewat
Himachal Pradesh Baddi, Hamirpur, Solan
Jammu & Kashmir Jammu, Srinagar, Mendhar
Karnataka Belgaum, Bangalore
Madhya Pradesh Gwalior, Guna, Chindwara, Ashok Nagar
Maharashtra Mumbai, Pune, Jalgaon, Thane

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State Districts
Mizoram Aizawl, Champhai, Lunglei, Saiha
Odisha Keonjhar, Jajpur, Bhubaneshwar
Punjab Mohali
Rajasthan Jaipur, Sawai Madhopur, Mount Abu, Udaipur, Barmer, Chittorgarh
Sikkim South Sikkim, West Sikkim, East Sikkim
Tamil Nadu Nilgiris, Chennai, Coimbatore, Tirunelveli
Telengana Adilabad
Tripura Dhalai, North Tripura, Sepahijala
Uttarakhand Haridwar, Pantnagar
Uttar Pradesh Varanasi, Badohi, Mirzapur, Noida, Auriya, Pilbhit, Lucknow,
Barabanki, Rae Bareily, Gorakhpur
West Bengal Kolkata, Malda, Sunderbans, Jalpaiguri, Madarihat, Haldia
Strong Geographical
Experience: 23 States already covered

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SoulAce’s Expertise
PLANNING
• Need Assessment
Studies
• Baseline Studies
• Social Impact
Assessment
• Socio Economic Surveys
IMPLEMENTATON
• Direct Project
Implementation
• Partnership with NGOs
• Stakeholder Engagement
• Community Ownership
• Monitoring and
Evaluation
REPORTING
• Social Impact
Evaluation
• Social Audit
• Social Perception
Studies
• CSR Reporting

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Addressing Impact of Social Investment

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Importance of Impact Assessment
} CSR Initiative undertaken does not necessarily mean Social Impact has been
created. SoulAce in its various Impact Assessment studies have seen majority of
CSR projects have created negligible impact until now in terms of Sustainability &
Needs of the Community
} Example: Wheelchairs were distributed in cluster of tribal villages near company
factory location, but Impact Assessment study showed none of the wheelchairs
were ever used as the village did not have any roads. Therefore Social
Investment has been undertaken but Impact has not been created
} Impact should be seen by the change the Social Investment has bought in the
community and not necessarily only from the number of beneficiaries
} Example: Impact of a Skill Development initiative touching 500 youths should be
measured by the change in income/work quality it has bought about amongst
the beneficiaries and not only by number of beneficiaries trained

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Parameters to Measure Impact – 1/2
Stakeholder Need/Relevance of the Initiative
} Need Assessment
} Observed need
} Community Engagement
} PRI/Local Govt. bodies
Social Impact/Effectiveness of the Initiative
} Direct & Indirect beneficiaries
} Usability
} Accessibility
} Behavioural changes
} Knowledge, Attitude and Practices (KAP)

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Parameters to Measure Impact – 2/2
Sustainability
} Community Ownership
} Maintenance
} Durability & Reliability
} Aspiration / Opportunity
} Stimulation of sustainable behavior
Organization visibility
} Organization Name
} Awareness
} Information, Education, Communication (IEC)

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Field Pics: Stakeholder Engagement

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Thank You!