Impact of I-Phone
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This document discusses the impact of the iPhone on the mobile market in India with respect to Airtel and Vodafone. It introduces the iPhone and its features, describes how Airtel and Vodafone launched the iPhone in India, and discusses the advantages and drawbacks of the iPhone as well as its impact on the mobile market in India.
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Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future Nokia devices. However, Nokia remained dependent on Microsoft and faced strong competition in the smartphone market from Apple and Google. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to create a new mobile ecosystem.
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The document provides an overview of advertising and Reliance Jio. It discusses that advertising is a form of communication used to promote products and services. It then summarizes Reliance Jio, including that it is India's largest 4G-only network, launched various affordable smartphone and internet plans, and developed apps like JioChat, JioMusic and JioTV. The document also outlines Jio's vision, mission and provides a SWOT analysis, noting strengths like low pricing but also threats like a saturated market and changing policies.
Jio 4G BATTLE
This document provides an overview of the 4G battle between major telecom companies in India - Airtel, Idea, Vodafone, and Jio. It discusses the key players and their 4G launch strategies. The entry of Jio disrupted the market with free voice calls and low data prices, prompting defensive strategies from competitors. This led to a price war that has benefited customers but also impacted market capitalization of companies. The document outlines developments like TRAI penalties, appeals of unfair competition, and changes to data plans in response to the intensifying 4G battle in India.
Reliance Jio Vs Airtel
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
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- 1. LIVE PROJECT Impact of i-phone on Mobile market with Respect to Airtel and Vodafone. Submitted by:- Makrand Nafde Mayuri Gariba Mudit Agrawal Nikhil Bakre Nikita Agrawal Pooja Zaveri Submitted to:- MRS. Pratibha Bizla Faculty(S.S) 10/102008 APPLE IPHONE 3G
- 8. Bharti Airtel , formerly known as Bharti Tele-Ventures Limited (BTVL) is India 's largest cellular service provider with more than 75 million subscribers as of August 2008.It offers its TELECOM services under the Airtel brand and is headed by Sunil Mittal. Airtel has received 200,000 pre-bookings for the phone since the process had started about two months back, said Airtel president (mobility) Sanjay Kapoor 10/102008 APPLE IPHONE 3G
- 9. . Vodafone is a mobile network operator headquartered in Berkshire , England , UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion Vodafone launched 3G i-phone in the first week of September. 10/102008 APPLE IPHONE 3G
- 14. 10/102008 APPLE IPHONE 3G
- 17. 10/102008 APPLE IPHONE 3G
- 19. 10/102008 APPLE IPHONE 3G