New Metrics 9/27 9/27 16.45 - 17.30 Panel Jennifer Driscoll

1. September 27, 2012
Sustainable Brands: Issues in Focus
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2. Annual Sales of $7.7 Billion
U.S. Simple Meals Global Baking International Simple
& Snacking Meals & Beverages
U.S. Beverages North America
Foodservice

3. CSR: Part of Our Culture
The Way We Work
We will positively contribute
to building and sustaining a
safe, diverse, inclusive,
engaged and socially
responsible workplace
focused on delivering
business results with
integrity.

4. Our Destination Goals
Selected Sub-goals
 Reduce energy use by 35%
and source 40% of the
energy used from renewable
or alternative energy sources
 Recycle 95% of waste
generated globally
 Eliminate 100 million pounds
of packaging from Campbell
products
 Make a positive impact in the
lives of 100 million youth
through our volunteer,
community and signature
programs

5. Taking the Story to Investors
• Sidebar in annual reports, on Web
• Pertinent points in analyst presentations
• Inclusion in news releases
• Social investor engagement
– Partnering with VP of CSR on Boston/NY road shows
– Traditional holders w/CSR interests identified too
• CSR VP offered up as speaker on investor panels
• Examples in discussions of cost savings
• Knowledgeably answering those rare questions
• Answering: “What else should I have asked you?”
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6. Recent Example
• “I’m an analyst with XXXX Capital, and we’re
actively looking into the name as well as the
broader consumer staples sector. Our Chief
Investment Officer mentioned that we should
look into the stock not only for its
fundamentals but also for its ESG/SRI record.”
• Current stake in CPB: $2,100,000
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7. Where Does it Go from Here?
• It starts with self-interest but grows from there
• Companies disclose wins to demonstrate leadership
• Leaders get to define the issues (and the disclosures)
• More disclosures beget more disclosures
• A disclosure’s value increases with comparability
• Gradual integration into communication with
traditional analysts…if linked to business impact
• The challenge continues: how to balance the
competing needs of different audiences
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