Healthy Chicago: Focus on Obesity Prevention-Produce Carts
Healthy Chicago:Focus on Obesity Prevention-Produce Carts Jennifer Herd, Senior Health Policy Analyst John Piercy, President, Neighbor Capital Jim Lobianco, Executive Director, StreetWise Chicago Board of Health November 21, 2012 Chicago Department of Public Health @ChiPublicHealth on
Healthy Chicago Obesity PreventionGoal Prevent and control overweight, obesity and related chronic diseases.Targets• Reduce the number of Chicagoans living in food deserts to 200,000 by 2015 and to zero by 2020.• Reduce adult and childhood obesity by 10%.• Decrease the proportion of youth and adults consuming less than five servings of fruits and vegetables per day by 10%.
HEALTHY CHICAGOChicago Department of Public Health
Obesity PreventionStrategyParticipate in efforts to revise the City’s currentpolicies and regulations to ensure the availabilityof healthy and affordable produce in low foodaccess communities through a mobile cartprogram.
NEIGHBOR CAPITAL: mission, vision and values To empower low-wealth individuals and communitiesMission through socially benefitting retail business. To be a leading example of the power of social business to Vision create scalable enterprises that transform the lives of lower wealth individuals and communities. ValuesDignity: Collaboration: Sustainability:In everything, we uphold the We believe that each Our focus is on sustainabledignity of our neighbors community contains the solutions that are able tothrough active partnership, talent and ingenuity needed self-fund and avoidhonesty, integrity and to solve the challenges that creating dependency onrespect. they face. Our goal is to help donations. them to overcome barriers or deficits that currently prevent them from doing so.
NEIGHBOR CARTS: current status Business LaunchedFundingNew LegislationKey Partners on Board
NEIGHBOR CARTS: convenience, low cost, high qualityResearch indicates that the 3 things consumers care about most in making a decisionabout whether or not and where to purchase fresh fruits and vegetables are convenience,cost, and quality, in that order.* We can offer this combination because of the following:New legislationgives us access to Our overhead isthe most convenient lower without Advertising andlocations through buying or leasing promotion coverspublic way permits land or buildings our distribution costs All of this allows our vendors to focus on providing quality fruit at the lowest possible price*Source: “Grocery Gap: Who has Access to Healthy Foods andWhy it Matters.” Sarah Treuhaft, PolicyLink and Allison KarpynThe Food Trust.
NEIGHBOR CARTS:Unique, new, interactive and engaging ad offering
NEIGHBOR CARTS: Key partner To assist Chicago area men and women, who are facingMission homelessness, achieve personal stability by providing them with a combination of supportive services and immediate gainful employment Collaboration with Neighbor CartsVendor Recruitment: Job Readiness: Wrap around Support:Actively identifies at-risk Provides all candidates with Provides candidates withcandidates from Chicago screening, pre-employment an array of social servicesworkforce agencies support and job readiness with a focus on training employment retention, housing stability and financial literacy
NEIGHBOR CARTS:vendor focus: Jeremias and Maria
NEIGHBOR CARTS:customers The carts meet a real need. Sales in our first carts have consistently exceeded projections. Customers prove that we are meeting their needs better than anything that currently exists.
NEIGHBOR CARTS:growth plan: first 30 locations Growth Map • Blue Marks indicate a site that we have entered or are have a permit pending for in 2012. • Red Marks indicate a site that we intend to apply for and occupy in 2013. • Blue lines indicate the outline of the underserved/food desert areas which will contain 50% of our carts.
NEIGHBOR CARTS: impact Activity Metrics Outputs: Number of units of produce sold, number of customers served.Increased access Long Term: Healthier Communities.to fresh produce Outcomes: Reduced incidence of obesity and diabetes. Outputs: Number of vendors trained, retention rates, dollars earned. Short Term Outcomes: Change in economic status of Economic individual vendors, access to higher paying jobs and better opportunities. Development Impact: Ultimately, our carts act as a catalyst for further economic development and bring economic growth and vibrancy to entire communities.