Our methodology to Social Enterprise Incubation

1. Heart Space Social Value Financial Value NGOs Corporates

2. Heart Space Social Value Financial Value NGOs Corporates Social Enterprise A gap in the market and a market in the gap

3. Heart Space Social Value Financial Value NGOs Corporates Social Enterprise A gap in the market and a market in the gap

4. Traditional Value Proposition Economic Value Social Value Social Value Economic Value High High Low Low Social Capital Investments (Social Returns) Financial Investments ( Numeric returns)

5. Blended Value Proposition Economic Value Social Value Social Value Economic Value High High Low Low Maximized Social & Financial Returns

6. Hand Out Giving Cycle Cause Donor Public Donations: R17 billion in 2007 CSI R4.3 billion Outcome: Maintenance Donors give money Charities spend it & come back for more Never Ending Cycle

7. Sustainable Giving Cycle Donor Social Enterprise Redirect a portion of charitable contributions to Social Enterprise Outcome: Sustainability Donors invest money Funding problem eliminated permanently Cause

8. Our Intervention Model NGOs Instruments Social Marketing Social PR Social Enterprise Social Investment Social Communications Fund Management Corporates Virtual Social Impact Physical The transformation continuum