Pedro Gaytan, Kelly Shen and Young Jin Park from UGBA192AC at UC Berkeley have closely looked into the relationship between social media and immigration rights movements in the United States.

1. Immigration Rights Movement
Pedro Gaytan, Kelly Shen & Young Jin Park

2. Movement Overview
Comprehensive Immigration Reform for nearly 11 million Immigrants
Desire to Bring Undocumented Immigrants “Out of the Shadows”
Driving Force for the Economy
Creation of Job Opportunities and An Increase in Wages
Enrichment in American Culture

3. #iMarch
Photo of #iMarch Supporter

4. • The largest virtual march for Immigration Reform
• In two days, over 30,000 Tweets, Facebook posts,
and phone calls pushed Congress to pass
immigration reform
• Largest Political Thunderclap in the U.S. History
• Crowd Speaking platform that helps people be
heard by saying something together. It allowed a
single message to be mass-shared; thus, it rose
above the noise of social networks
Photo of #iMarch Supporter

5. Search Interest Metrics by Google Trends
Time
ATopic’sProportiontoAllSearches
• In December 2012 : Due to the U.S. Immigration and Customs Enforcement decision that it would
limit its detainer policy – This policy prioritizes prosecution of criminals over civilians
• In July 2013 : Due to the proposal of the Border Security, Economic Opportunity, and Immigration
Modernization Act
Reasons for Spikes
First Spike Second Spike Search Term: #iMarch

6. Celebrity Participation:
Social Media
Twitter Posts of Schwarzenegger and Booker
The influence of celebrities’ participation in social
movements through social media is enormous
thanks to their large pools of followers and fans

7. Celebrities who joined the #iMarch
Other celebrities joining the #iMarch include:
Rosario Dawson, Wilmer Valderrama, and Baron Davis
Twitter Posts of Simmons and MC Hammer

8. “By utilizing the power of
technology to capitalize on the
power of democratic expression,
our virtual march on Washington will
help ensure that lawmakers hear
from the people they represent —
and help make immigration reform
a reality" - Mike Bloomberg
Photo of Mike Bloomberg

9. #IAmAnImmigrant
Photo of #IAmAnImmigrant Supporters

10. • This campaign encouraged people to
explore and recognize distinct and shared
experiences between various heritages
• Launched in June 2016
(the Immigrant Heritage Month)
• Led by high-profile celebrities who are the
first or second-generation immigrants
• A wide use of videos where the celebrities
explained why they value America’s diverse
immigrant-based heritage
The official logo of #IAmAnImmigrant

11. Search Interest Metrics by Google Trends
Time
ATopic’sProportiontoAllSearches
• In February 2015 : Due to President Obama’s Executive Actions on Immigration indefinitely
• In August 2016 : The Presidential Debate between Hillary Clinton and Donald Trump on the
Immigration Issues
Reasons for Spikes
First Spike Second SpikeSearch Term: #IAmAnImmigrant

12. Celebrity Participation: Video
The official Youtube Video of #IAmAnImmigrant

13. Twitter Posts of Miguel and Rodriguez
Celebrity Participation: Social Media

14. Twitter Posts from Celebrities
Celebrities who joined the #IAmAnImmigrant

15. Collaboration between Social Movements
• In order to maximize media coverage,
#DREAMers and #IAmAnImmigrant
collaborated together
• The methods of their collaboration includes:
• Using each other’s hashtags on social media
• Through Retweeting and Liking of each other’s social
media posts
Twitter Post from CUNY DREAMers

16. #DREAMers
Photo of Sohpie from Fusion

17. • #DREAMers is a grassroots movement
where numerous social organizations
cooperated to support the DREAM Act
• DREAM Act: A Legislation for the
Undocumented immigrants in the U.S.
that offers them both conditional and
permanent residencies
• Dream Activist is the largest social
media page for #DREAMers, attaining
more than 88K Likes on Facebook
and 28K Followers on its Twitter
Twitter of Dream Activist

18. Background: Walter Lara’s Story
• College student Walter Lara’s tweet in 2008 “I’m being deported.”
• Maria Lacayo, a childhood friend, created the “Keep Walter’s Dream Alive”
Facebook page when he was two weeks from being deported and
received 400 emails the next day suggesting action and giving support
• Obtained a letter from Senator Bill Nelson to Department of Homeland
Security asking to defer action on deportation
• Supporters crashed the lines at the Department of Homeland Security on
two consecutive days
• Twitter was created and had 300+ followers in a couple of hours
• Three days before he was scheduled to depart, Lara received a yearlong
deferment that has been renewed
• Dreamers now see Lara’s success as a flagship case to use social media
to prevent deportations of civil undocumented immigrants
Twitter of Walter Lara

19. Search Interest Metrics by Google Trends
Time
ATopic’sProportiontoAllSearches
• On August 15, 2012: Due to the opening of applications for the Obama Administration’s ”Deferred
Action for Childhood” program by U.S. Citizenship and Immigration Service
Reason for Spike
First Spike Search Term: #DREAMers

20. Celebrity Participation: Video
• ”The Dream is Now” is a documentary
urging for immigration reform and the
passage of the DREAM Act for the
undocumented youth
• Directed and written by Oscar-winning
filmmaker, Davis Guggenheim
• The campaign urges everyone to share
why they support immigration reform,
and to sign the petition calling for
Congress to pass reform containing
principles of the DREAM Act
Twitter of The Dream is Now

21. Video of The Dream is Now
The official Youtube Video of The Dream is Now

22. Most Important Social Media Platforms
Facebook Twitter
Movement organizers, Celebrities and Politicians widely used Facebook and Twitter to
disseminate information, share videos and express their opinions because popular
social media platforms help them reach out to a larger audience.

23. Social Media has
• Changed the rate of dissemination of
news and information
• More effectively attracted public attention
to social movements
• Created a place where anyone can freely
express and exchange their views on
issues
• Transformed the mechanism of political
participation and civic engagement

24. 1. Alicia Garcia
• Career
• Involvement in Organizations
2. California Assembly Bill AB540
• Tuition costs
• History of Anti-Undocumented Immigrant in Education
• States with similar legislature
3. Deferred Action for Childhood Arrivals(DACA)
• Advance parole
• Basic facts as the page was already very developed
4. Jose Antonio Vargas
• Trump news conference incident
• Documentary / social media involvements
5. Sophie Cruz
• Rise to fame through Pope procession incident
• Public appearances thereafter
6. Minutemen Project
• First border watch
• Response to 2016 elections
Wikipedia Contributions

25. Wikipedia Contributions
7. Presente.org
• Overview
• Campaign Archive
8. Federation for American Immigration Reform
• Overview
• Political and Social influences of the movement
• Criticisms
9. Center for Community Change
• Overview
• Strategies and Activities of the organization
10. Fair Immigration Reform Movement
• History
• Principles
• Outcomes
• Long-term goals and threats
11. Inequality within immigrant families in the United States
• Duality of Exclusion

26. Thank You

27. "About - Mike Bloomberg." Mike Bloomberg. N.p., n.d. Web. 16 Dec. 2016.
"For young young immigrants, avoiding deportation to cost $465." CNN. Cable News Network, 4 Aug. 2012. Web. 16
Dec. 2016.
Global Connection. N.d. SquareSpace. Web. 15 Dec. 2016.
"NewsOne Celebrates Immigrant Heritage Month." News One. N.p., 2016. Web. 16 Dec. 2016.
"The Dream is Now." The Dream Is Now. N.p., n.d. Web. 16 Dec. 2016.
"WATCH: Celeb Immigration Activists Launch #IAmAnImmigrant." Breitbart. N.p., 2016. Web. 16 Dec. 2016.
"Why Immigration May Decide the 2016 Election - Partnership for a New American Economy." Newamericanecon.
Partnership for a New American Economy. N.p., n.d. Web. 16 Dec. 2016.
"13 illuminating Trump immigration tweets." CNN. Cable News Network, n.d. Web. 16 Dec. 2016.
Works Cited