This document discusses how Experience Digital provides immersive business solutions to optimize online product presentations using 3D visualization. They develop intelligent web 3D product shows by taking digital product data from manufacturers and converting and refining it into interactive 3D formats. This allows customers to configure complex products online through solutions like sales configurators for vehicles and collaborative configurators. Experience Digital aims to increase sales and reduce costs by leveraging existing 3D data across multiple sales channels.

1. EXPERIENCE DIGITAL
Immersive Business Solutions
Optimise your online product presentations with sophisticated visualisation of 3D data
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Image: Spann…an
A product world with a wealth of varieties

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Image: Hymer AG
But how can you make it understandible
and sell it efficiently?

4. Challenges and needs in an industry with high product varieties
1. Customisable, complex products are hard to explain and to market
2. Growing pressure to conquer new marketing and distribution channels
3. Visualisation – either expensive or impossible
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Image: Hymer AG / MMS
Our approach – take digital product data

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Image: Bildbauten.de
Convert and refine into interactive data

7. *) interactive + immersive
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Image: http://ipad.sysblog.info
And create intelligent* web 3D product shows

8. How we do it
CAD-2-Web 3D pipeline & Web 3D framework
Convert &
Simplify
Capture
Design &
Refine
Develop
Deploy
Manufacturer
Experience
Desktop
iPad
Tablet
CAD data
Web3D Framework
all known
CAD formats
FTP
WRL
FBX
Models
X3D
FBX
U3D
Multitouch
Web
Service
Stereo
Assets
PIM data
Configurator
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9. Solutions
1. Tools for dynamic, efficient converting of interactive 3D content from CAD data and
product meta data
2. Web 3D clients for 3D planning and configuration in web and on mobile devices (via
plug-in or native)
3. Interfaces for integration in sales and distribution processes
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10. Benefits
1. Increase sales – through elimination of configuration errors
2. Avoid customer disappointments through visualisation
3. Synergies: One platform – multiple channels
4. Lowering costs: re-use existing 3D and product data
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11. Sales Configurator for Caravans
 360° point of view
 dynamic night and day
lighting
 individual floorplans
 individual configuration
 animated interior
features
 full supported design
features like snapping
and collision detection
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12. Collaborative Sales Configurator
 360° point of view
 exploded view
 predefined perspectives
 part-tree for
 navigation
 search
 detailed info
 save settings
 collaboration features
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13. Cross Channel Commerce
 Fully integrated
commerce application
with a 3D planner
 Get URL from prints via
QR tags
 Mobile: Product Info &
Customer Data
 Web: 3D Planning &
Ordering
 Store: Information,
Beratung & Order
 Customer Service
 Service-Chat
 Call Center & ReCall
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14. Mass Customizing Editor
with Shop Integration
 Customise covers for
mobile phones and
tablets with
 individual text
 individual colours
 indivdual 3D logos
 individual materials (e.g.
plastics, ceramics)
 upload of fotos and
conversion into reliefs
 shop integration
 3D printout production
pipeline
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15. EXPERIENCE DIGITAL
Follow us into the 3D web!
Frank.Lamack@t-systems.com
+49 (0)160 - 90 89 53 84
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