A custom eBook developed for Modlar.

1. BIM:YOUR NEW ONLINE
MARKETING TOOL

2. TABLE OF CONTENTS
Are your products online where
the design trade is looking?
Technology has changed every aspect of
our lives. We “Google” to find informa-
tion on anything we need, or that we’re
curious about. With Twitter, we have all
become adept at expressing our feelings
in less than 140 characters.
Google and Yelp have replaced the
Yellow Pages we’re so familiar with.
Newspaper subscriptions have been cut
in half as online news sites gain
popularity. And in the design trade, the
adoption of BIM for projects has moved
the design process online. Currently,
84% of architects and 91% of large
contractors are implementing BIM within
their projects.
3. BIM - A basic overview
4. BIM Formats
5. BIM Adoption - North America
6. BIM Engagement
7. BIM Case Study - Kaiser Hospital
8. Government Mandates
9. Why Should I Care?
11. Want BIM?
12. Manufacturers Understand BIM
13. Design Trade uses Modlar
14. ROI calculator

3. BIM is a collaborative design process that
delivers increased profits, reduces project
duration, and eliminates costly rework. As
opposed to blueprints, it’s also a competitive
tool that allows for winning more business; it
delivers a 3D model that clients can embrace
and have a better picture of what the building
will really look like when finished.
Designers are able to drag and drop real
objects in their early design stage, and since
the design is constructed online, designers are
looking for manufacturers that have products
online that they can use and incorporate into
their designs.
With Modlar, designers are finding Delta and
Brizo faucets, Thermador and Gaggenau
ovens, Runtal radiators, Sherwin-Williams
paints, and Taco pumps, along with hundreds
of other building products to place in their
projects. The benefits for the product manu-
facturers are increased sales, brand aware-
ness, and connecting with a targeted audi-
ence.
This e-book provides you with an in-depth
look at what BIM is, and the advantages of
BIM in the design trade. It introduces you to a
new and easy method to improve your sales
instantly.
WHAT IS BIM? - A BASIC OVERVIEW
“The benefits for the product
manufacturers are increased sales,
brand awareness, and connecting
with a targeted audience.”
Currently, 84% of Architects and 91%
of large contractors are implementing
BIM within their projects.
3.

4. BIM is available in six formats. To make it easier for
the 50K designers in our network, Modlar can create
and host each platform in our BIM Marketplace.
NOT EVERY BIM IS CREATED EQUALLY
SIX BIM FORMATS INCLUDE
IFC
4.

5. NORTH AMERICA RECAP
According to ENR, BIM adoption has mirrored the
adoption of cell phones, beginning with 49% adoption
in 2009 and growing to 83% in 2013. Currently 91% of all large
contractors insist on having designs in BIM due to the level of
detail. This has reduced errors on site, made it possible to meet
completion time lines, and allowed stakeholders to stay on budget.
A recent SmartMarket Report stated that some of the
reasons for using BIM are:
- Increased profits
- Reduced project duration
- Winning more business by displaying
an actual 3D rendering vs. blueprints
- Competitive tool to quickly determine
costs
5.

6. BIM ENGAGEMENT - BY PROJECT TYPE
The Design/Build/Operate community
(AECO) can collaboratively work in BIM,
and dynamically update designs as
needed. Once a design is updated on one
section or floor, it is automatically
updated throughout the project and can
easily point out any errors. Utilizing BIM
in commercial, institutional, and
government-owned buildings is extremely
beneficial, as it:
- Minimizes rework
- Reduces waste
- Shrinks project
completion time
- Allows better project
cost allotment
90
80
70
60
50
40
30
20
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BIM for commercial buildings is
especially strong with 85% of
very high BIM engagement
contractors using it versus the
overall average of 63%.
85%
63%
54%
49%
23%
6%
6.

7. KAISER HOSPITAL SAVES USING BIM
Kaiser Permanente recently utilized
BIM on a project involving the
renovation of an existing office
building for a hospital facility, using
four of the eleven floors in the
building, at approximately 189,000
square feet. The initial objective was
to see how BIM could effectively
minimize problems, efficiently design
MEP systems, and arrange hospital
equipment. Additionally, BIM was
being used in various ways like
dynamic animation, virtual mock-up,
and lean construction.
Collaboration, coordination, and
communications were essential to the
success of this project because there
were several difficulties in the tight
schedule. By using BIM, this project
was completed on time, within
budget, and products that were
specified were purchased.
7.

8. Global adoption of BIM continues to grow and governments
are taking notice. Even though the United States has the
largest overall BIM implementation, the UK Government is
one of the first to create regulation surrounding adoption.
The United Kingdom has developed a BIM Task Force and
will make BIM implementation mandatory in all public
sector projects by 2016.
As governments demand projects be designed with BIM,
manufacturers who do not have BIM products will not be
able to compete for these lucrative projects.
A December 2013 SmartMarket report stated that over
two-thirds of architects and engineers are requesting “more
3D Building product manufacturer-specific content”
GOVERNMENT MANDATES
Already, companies like Kaiser Perma-
nente, Target, and Swinerton Builders are
demanding their projects be designed with
BIM. Can your products compete for
consideration if they can’t find you?
8.

9. Though most of the recent ROI studies are focused
on the homeowner, contractors, and designers:
product manufacturing can directly benefit from
jumping into the BIM market. How, you ask? It’s quite easy.
The most expensive form of brand awareness is in
outbound advertising. As a product manufacturer, you are
competing for the buyer’s attention and the designer’s
knowledge of your product. Both are expensive forms of
conversion and difficult to measure.
WHY SHOULD I CARE?
Specification binders, although helpful, are expensive to create,
ship and maintain. Designers are spending more time searching
for products online than reading through binders/books.
9.

10. Modlar delivers your products directly to the
design trade - online where they are searching.
Here’s a whole new market that you are not
reaching today.
50K product specifiers
Over 12K firms
Average 10+ product
downloads per month
$32Mspecification value
in past 30 days
10.

11. Modlar is the only online marketing solution
that converts your products into 6 BIM formats
used by the design trade. This ensures that
your product is available to anyone that is
using BIM to design and build.
Getting started is easy with Modlar. Simply select the
products you would like to have syndicated on Modlar.
We will create 6 BIM formats for each product, and
syndicate to our network of 50,000 designers.
We are committed to making
you succeed online!
WANT BIM?
Since 2009, Modlar has converted over 25,000 products
for clients including Delta, Bizo, Gaggenau, Runtal, Taco,
Sherwin-Williams, Knightsbridge, and many more.Getting started is easy!
- Select your products
- We’ll create your BIM formats
- Syndicate your products to over 50,000 designers
- Receive monthly reports to track your success
11.

12. OUR CLIENTS INCLUDE:

13. OUR DESIGNERS INCLUDE:

14. Use our free calculator to determine the ROI
you would gain from utilizing our
BIM Marketplace.
For a free consultation, contact Team Modlar.
888-405-4674
info@modlar.com
Get started with Modlar and take advantage of
our additional marketing benefits including:
- Monthly Email Campaigns
- Daily Social Media Marketing
- And more
GET STARTED TODAY!
TRY OUR
ROI CALCULATOR
14.