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Immediate Experiences: New Ideas
     for Real Time Content in Tourism
                              Günter Exel

               günter exel | text | konzept | presse | web
                            Wördern, Austria




Jan 23, 2013              ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 1
Jan 23, 2013   ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 2
Jan 23, 2013   ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 3
This is happening right now …




… on www.j.mp/enter2013live … or any website!


  Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 4
Real Time Content in Tourism
                                                         Twitter – the
                                                         perfect tool for live
                                                         impressions:
                                                         • Touristic events
                                                         • Conferences
                                                         • Trade fairs
                                                         • Travel reports –
                                                           like @TravelLiveCC




                      Fotos: TravelLive.cc

Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL             Slide Number 5
Real Time Content in Tourism
                                      Storify – a tool to keep real
                                      time impressions alive:
                                      Embed multimedia content:
                                      • Tweets
                                      • Photos
                                      • Videos (Telly, YouTube etc.)
                                      • Podcasts (AudioBoo)
                                      • Presentations (SlideShare)
                                      • Google Maps
                                      • Links



Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL     Slide Number 6
Sounds Fine, but … Why should we
use Real Time Content in Tourism?

               Let me tell you some stories …




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 7
Live Impressions: Jordan 2011
                                                                    January 2011:
                                                                    The Arab
                                                                    Revolution




Foto: Wikimedia Commons/Rashad




Jan 23, 2013                     ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 8
Live Impressions: Jordan 2011
                                                     VisitJordan recorded
                                                     interviews with
                                                     tourists, published
                                                     them on YouTube




Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL          Slide Number 9
Live Impressions: Jordan 2011
                                               VisitJordan invited
                                               journalists and 16
                                               bloggers




                                               Fotos: downtowntraveller.com/Leslie Koch




Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL                         Slide Number 10
Live Impressions: Jordan 2011




                                                                 Real time report
                                                                 #JordanLive:
                                                                 • Blog
                                                                 • Tweets
                                                                 • Pictures
                                                                 • Videos
                                                                 • Podcasts
Fotos: TravelLive.cc




Jan 23, 2013                  ENTER 2013 KEYNOTE | GÜNTER EXEL           Slide Number 11
Live Impressions: #truegreece 2012
                                                                             July 2012:
                                                                             Greece in crisis




Fotos: Wikimedia Commons/Kotsolis, Ggia




Jan 23, 2013                              ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 12
Live Impressions: #truegreece 2012
                             See for yourself … feel for yourself




Jan 23, 2013             ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 13
Live Impressions: #truegreece 2012




Jan 23, 2013             ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 14
Live Impressions: #truegreece 2012




Jan 23, 2013             ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 15
Live Impressions: #truegreece 2012



                                                            #KretaLive:
                                                            • Tweets
                                                            • Photos
                                                            • Videos
                                                            • Podcast
                                                              interviews



Jan 23, 2013             ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 16
Content Syndication: Twitter




                                                         „http:“ missing!!!


Content Syndication 1:
twitter.com real time widget
Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 17
Content Syndication: Storify
                                                        Content
                                                        Syndication 2:
                                                        storify.com
                                                        widget on
                                                        TravelLive.cc




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 18
Content Syndication: Embed Codes




Jan 23, 2013            ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 19
Content Syndication: Branding




Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 20
Content Syndication: Newsroom/Blog




Jan 23, 2013       ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 21
Real Time Report: DMO Website




Jan 23, 2013           ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 22
Real Time Report: Livestream & Feed




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 23
Your Takeaway:
         Live Impressions in Tourism
                                Where to find your
                                live reporters …?
                                They are
                                out there!



Jan 23, 2013     ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 24
Live Impressions in Tourism: #twitski
                                                        Homebase of
                                                        Social Ski
                                                        Freaks. Online-
                                                        Offline-Online.




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL        Slide Number 25
Live Impressions in Tourism: #twitski
                                                        „We are
                                                        proud
                                                        skiing with
                                                        the
                                                        Oberstdorf
                                                        Journal
                                                        Team this
                                                        week!“




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 26
Live Impressions in Tourism: #twitski
                                                        The Kästle
                                                        MX88/188 has
                                                        bloody sharp
                                                        edges …




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 27
Live Impressions in Tourism: #twitski
                                                        Content about
                                                        skiing on:
                                                        • Twitter
                                                        • Facebook
                                                        • YouTube

                                                        But … no
                                                        curation!




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL       Slide Number 28
Live Impressions: Bergscout Challenge




Fotos: das-hoechste.de




      Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 29
Live Impressions: Bergscout Challenge
                                                         Challengers
                                                         post on:
                                                         • Blog
                                                         • Facebook
                                                         • Twitter
                                                         • Instagram
                                                         • Vimeo
                                                         •…



Fotos: herrseitz.de



Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL       Slide Number 30
Live Impressions: Bergscout Challenge
                                                  Supporters post their
                                                  impressions, dedicate
                                                  them to a challenger
                                                  – and have a chance
                                                  to win




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL         Slide Number 31
Live Impressions: Bergscout Challenge
                                                  • Social Media Curation
                                                    from Instagram, Flickr,
                                                    YouTube, Twitter
                                                  • Forget Facebook!
                                                  • No livestream archive




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL          Slide Number 32
Live Impressions: Bergscout Challenge




                                                       Foto: tourismuszukunft.de




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 33
Live Impressions: Social Meetups
                                           Social Meetups, Twitterwalls:
                                           Reaching out to the digital
                                           community




Jan 23, 2013           ENTER 2013 KEYNOTE | GÜNTER EXEL     Slide Number 34
Live Impressions: Events & Conferences
                                                       The ENTER, two
                                                       years ago …
                                                       Live report from
                                                       the Austrian
                                                       eTourism Day




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL        Slide Number 35
Live means … Interactive!




                                                              Foto: @wiblatt_live
                      Interactive Experiences:
                      „Mister Web“ at Austrian #eday12
                      • Live report on Twitter
                      • Collecting comments on Twitter
                      • Addressing the podium

Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 36
Live means … Interactive!




         „There are no women on the podium …“


Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 37
Live Content in Journalism
                          Storify – gaining
                          importance in journalism




Jan 23, 2013         ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 38
It‘s all about …
 Making Experiences come Alive!

               Still… It‘s not that easy!




Jan 23, 2013      ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 39
Multimedia Experiences
 Making experiences come alive …
 • Take pictures!
 • Take videos, stream live!
 • Record interviews!




Jan 23, 2013       ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 40
Blogger Power
                                        Wattmeer Wiki
                                        www.watt-wiki.com:
                                        Personalized regional
                                        chronicle and travel diary




Jan 23, 2013   ENTER 2013 KEYNOTE | GÜNTER EXEL        Slide Number 41
Live Impressions: Immediate Experiences




Jan 23, 2013       ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 42
Live Impressions: Sophisticated Videos
                                                                              Travel Blogger
                                                                              Videos:
                                                                              • Immediate …
                                                                              • Experience …
                                                                              • Viral
                                                                                distribution
                                                                              But:
                                                                              • Sophisticated
Source: www.reisewerk.ch/2013/01/top-reisevideos
                                                                              • Elaborate
                                                                              • Not real time



Jan 23, 2013                               ENTER 2013 KEYNOTE | GÜNTER EXEL      Slide Number 43
Live Impressions: Digital Overkill?
                                              Livestreaming the world’s
                                              largest ship’s inauguration
                                              ceremony for AIDAmar.




Jan 23, 2013            ENTER 2013 KEYNOTE | GÜNTER EXEL       Slide Number 44
Live Impressions: „Digitaler Almabtrieb“
                                                Livestreaming via
                                                Google Hangout:
                                                „Digitaler Almabtrieb“,
                                                Oberstaufen




Jan 23, 2013       ENTER 2013 KEYNOTE | GÜNTER EXEL         Slide Number 45
Improving Picture Quality
                                                       Impressions from
                                                       the same travel
                                                       trade fair on
                                                       Facebook:
                                                       Which one would
                                                       you „like“?




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL        Slide Number 46
Improving Picture Quality
                                                       There‘s an app
                                                       for everything!




Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL        Slide Number 47
Improving Picture Quality
                                                       Mobile photo
                                                       editing on the go
                                                       – some of my
                                                       recommendations
                                                       (iOS/Android):
                                    Snapseed
                                                       • Snapseed
                                                       • Camera +
                                                       • Instagram
                                                       • Twitter Photo
                                                          Filters
                                    Instagram


Jan 23, 2013        ENTER 2013 KEYNOTE | GÜNTER EXEL         Slide Number 48
Multimedia Experiences
 Publish multimedia impressions to:
 • Twitter, Friendfeed (real time posts)
 • Facebook, Google+ (social networks)
 • YouTube, Telly/Twitvid (video platforms)
 • Google+ Hangouts, Ustream (livestreaming)
 • Twitter, Twitpic (photo platforms)
 • Instagram, Pinterest (photo communities)
 • AudioBoo (audio platforms)
 • Storify (content curation)

Jan 23, 2013       ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 49
Above all: Provide Free Wifi!




Jan 23, 2013          ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 50
Jan 23, 2013   ENTER 2013 KEYNOTE | GÜNTER EXEL   Slide Number 51
Thank you!


                            Günter Exel
               www.guenterexel.com, www.TravelLive.cc

    twitter.com/guenterexel                      facebook.com/guenterexel

    twitter.com/twitt_consult                    gplus.to/guenterexel

    twitter.com/TravelLiveCC                     gplus.to/TravelLive




Jan 23, 2013             ENTER 2013 KEYNOTE | GÜNTER EXEL          Slide Number 52

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Immediate Experiences: New Ideas for Real Time Content in Tourism (Keynote Günter Exel, ENTER 2013)

  • 1. Immediate Experiences: New Ideas for Real Time Content in Tourism Günter Exel günter exel | text | konzept | presse | web Wördern, Austria Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 1
  • 2. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 2
  • 3. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 3
  • 4. This is happening right now … … on www.j.mp/enter2013live … or any website! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 4
  • 5. Real Time Content in Tourism Twitter – the perfect tool for live impressions: • Touristic events • Conferences • Trade fairs • Travel reports – like @TravelLiveCC Fotos: TravelLive.cc Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 5
  • 6. Real Time Content in Tourism Storify – a tool to keep real time impressions alive: Embed multimedia content: • Tweets • Photos • Videos (Telly, YouTube etc.) • Podcasts (AudioBoo) • Presentations (SlideShare) • Google Maps • Links Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 6
  • 7. Sounds Fine, but … Why should we use Real Time Content in Tourism? Let me tell you some stories … Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 7
  • 8. Live Impressions: Jordan 2011 January 2011: The Arab Revolution Foto: Wikimedia Commons/Rashad Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 8
  • 9. Live Impressions: Jordan 2011 VisitJordan recorded interviews with tourists, published them on YouTube Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 9
  • 10. Live Impressions: Jordan 2011 VisitJordan invited journalists and 16 bloggers Fotos: downtowntraveller.com/Leslie Koch Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 10
  • 11. Live Impressions: Jordan 2011 Real time report #JordanLive: • Blog • Tweets • Pictures • Videos • Podcasts Fotos: TravelLive.cc Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 11
  • 12. Live Impressions: #truegreece 2012 July 2012: Greece in crisis Fotos: Wikimedia Commons/Kotsolis, Ggia Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 12
  • 13. Live Impressions: #truegreece 2012 See for yourself … feel for yourself Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 13
  • 14. Live Impressions: #truegreece 2012 Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 14
  • 15. Live Impressions: #truegreece 2012 Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 15
  • 16. Live Impressions: #truegreece 2012 #KretaLive: • Tweets • Photos • Videos • Podcast interviews Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 16
  • 17. Content Syndication: Twitter „http:“ missing!!! Content Syndication 1: twitter.com real time widget Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 17
  • 18. Content Syndication: Storify Content Syndication 2: storify.com widget on TravelLive.cc Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 18
  • 19. Content Syndication: Embed Codes Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 19
  • 20. Content Syndication: Branding Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 20
  • 21. Content Syndication: Newsroom/Blog Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 21
  • 22. Real Time Report: DMO Website Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 22
  • 23. Real Time Report: Livestream & Feed Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 23
  • 24. Your Takeaway: Live Impressions in Tourism Where to find your live reporters …? They are out there! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 24
  • 25. Live Impressions in Tourism: #twitski Homebase of Social Ski Freaks. Online- Offline-Online. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 25
  • 26. Live Impressions in Tourism: #twitski „We are proud skiing with the Oberstdorf Journal Team this week!“ Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 26
  • 27. Live Impressions in Tourism: #twitski The Kästle MX88/188 has bloody sharp edges … Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 27
  • 28. Live Impressions in Tourism: #twitski Content about skiing on: • Twitter • Facebook • YouTube But … no curation! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 28
  • 29. Live Impressions: Bergscout Challenge Fotos: das-hoechste.de Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 29
  • 30. Live Impressions: Bergscout Challenge Challengers post on: • Blog • Facebook • Twitter • Instagram • Vimeo •… Fotos: herrseitz.de Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 30
  • 31. Live Impressions: Bergscout Challenge Supporters post their impressions, dedicate them to a challenger – and have a chance to win Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 31
  • 32. Live Impressions: Bergscout Challenge • Social Media Curation from Instagram, Flickr, YouTube, Twitter • Forget Facebook! • No livestream archive Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 32
  • 33. Live Impressions: Bergscout Challenge Foto: tourismuszukunft.de Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 33
  • 34. Live Impressions: Social Meetups Social Meetups, Twitterwalls: Reaching out to the digital community Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 34
  • 35. Live Impressions: Events & Conferences The ENTER, two years ago … Live report from the Austrian eTourism Day Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 35
  • 36. Live means … Interactive! Foto: @wiblatt_live Interactive Experiences: „Mister Web“ at Austrian #eday12 • Live report on Twitter • Collecting comments on Twitter • Addressing the podium Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 36
  • 37. Live means … Interactive! „There are no women on the podium …“ Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 37
  • 38. Live Content in Journalism Storify – gaining importance in journalism Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 38
  • 39. It‘s all about … Making Experiences come Alive! Still… It‘s not that easy! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 39
  • 40. Multimedia Experiences Making experiences come alive … • Take pictures! • Take videos, stream live! • Record interviews! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 40
  • 41. Blogger Power Wattmeer Wiki www.watt-wiki.com: Personalized regional chronicle and travel diary Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 41
  • 42. Live Impressions: Immediate Experiences Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 42
  • 43. Live Impressions: Sophisticated Videos Travel Blogger Videos: • Immediate … • Experience … • Viral distribution But: • Sophisticated Source: www.reisewerk.ch/2013/01/top-reisevideos • Elaborate • Not real time Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 43
  • 44. Live Impressions: Digital Overkill? Livestreaming the world’s largest ship’s inauguration ceremony for AIDAmar. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 44
  • 45. Live Impressions: „Digitaler Almabtrieb“ Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 45
  • 46. Improving Picture Quality Impressions from the same travel trade fair on Facebook: Which one would you „like“? Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 46
  • 47. Improving Picture Quality There‘s an app for everything! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 47
  • 48. Improving Picture Quality Mobile photo editing on the go – some of my recommendations (iOS/Android): Snapseed • Snapseed • Camera + • Instagram • Twitter Photo Filters Instagram Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 48
  • 49. Multimedia Experiences Publish multimedia impressions to: • Twitter, Friendfeed (real time posts) • Facebook, Google+ (social networks) • YouTube, Telly/Twitvid (video platforms) • Google+ Hangouts, Ustream (livestreaming) • Twitter, Twitpic (photo platforms) • Instagram, Pinterest (photo communities) • AudioBoo (audio platforms) • Storify (content curation) Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 49
  • 50. Above all: Provide Free Wifi! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 50
  • 51. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 51
  • 52. Thank you! Günter Exel www.guenterexel.com, www.TravelLive.cc twitter.com/guenterexel facebook.com/guenterexel twitter.com/twitt_consult gplus.to/guenterexel twitter.com/TravelLiveCC gplus.to/TravelLive Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 52