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The Backchannel in Events
This document discusses backchannel communication at events using Twitter. It explains that a backchannel allows simultaneous communication about an event through tools like phones and iPads. Attendees can use a designated hashtag to share feedback and interact with each other in real time. The document suggests ways to incorporate a backchannel at events, such as asking questions to start conversations during presentations. It also covers connecting with others on LinkedIn, including tips for open versus closed networking profiles.
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The Backchannel in Events
- 1. æ The backchannel 1 The EventMarketing Boutique
- 2. å Express training Understand whatis it Why does people use it Twitter disaster &Missing a huge % audience Where do we us it? Making it work for you The Groups Q&A
- 3. å What is abackcannel? Is a hiden channel of communication in meetings and events. Brakes the rule of one direction in the communication This people use phones, ipad, etc.. to make online comments about what they are seeing. Twitter is the TOOL. they create a #channel for the event Is like create a radio just for the meeting where people can read and write at the same time 3
- 4. å Why does peopleus it? Instantly share feedback about the meeting. Like new trends of communication, people have multichannel conections. People have to power and not the speaker / Event They can interact in real time with the audience 4
- 5. å First question. What areyour own objectives when you go to a meeting? ( if relations are on it , Twitter helps you ) 5
- 6. å Yes, Relations andlearn, and educate and much more
- 7. å Twitter disaster Missing ahuge % audience 7
- 8. å Turnning the force Sayyou have a channel in our meeting room Advance some questions like What challenges are you facing? Or ask for a quick survey before you start ( you will know about the audience before and not after!= Cut through pasivity and start a conversations during your presentations say high you have open the channel for the audience 8
- 9.
- 10. å Second question. Are yougoing to change your profile? If yes, what? 10
- 11.
- 12. å Account & Settings Onthe top right of every page Most important menus in Linkedin Upgrading is simple ! ! Emails politicks Privacy settings 12
- 13.
- 14. åII´d like toadd to my professional network in linkedin
- 15. å Connecting with others 15 Opennetworker Closed networker Large number of contacts Good for recruiters People actively look for people Like sales people, entrepreneurs Download outlook toolbar to growth BE AWARE sending out to people you don´t know Tips. To avoid this send a normal email before. Conservative networkers Looks for quality and not quantity Can easily decline invitations from unknown people Have more closed privacy Tips. Find a strong common point to connect with this type of users. å å
- 16. å Connecting with others I´dlike to add to my professional network on linkedin Few Tips. Who you are, How you come across, Why you will like to add connect Connection Strategy Remember open closed what do you look for.. No one gets notice when you disconnect from them. 16
- 17. å Third question. Are youan open or closed profile? 17
- 18. å Making it workfor you
- 19. å Making it workfor you Searching is the big point so making better searching by: Increase the size of your network Connect with few super-connectors Use the basic search form Understand advance search form. Recommendations!! 19
- 20. å Making it workfor you Undertanding Degrees of connections 20
- 21. å I´m in alinkedIn group also..
- 22. å The groups People withcommon interests space Onces you have acces to a group you can search members Starty o participate in Discussions Share news items Groups are a viral marketing tool 22
- 23. å The Event MarketingBoutique Thanks ;) PD ( are we already connect in linkedin?..) Maybe now is a good time..