declassify docs from Juan Pablo. Here is my first declassify series. I will like to share real documents about real big events i had done in order to new generations of staff and students can understand better the reallity of events. You will find the real think. No theory, NO 2000 powerpoints presentations, no show off. THE RIGHT STUFF how the future begin in event marketing Please feel free to comment, share, write me etc,.. May the Force be with you JP

1. Opening Ceremony in Auditorium CCIB
Eular Barcelona 2007 MCI
Story Board - Confidential-
Version 2.0 07/06/2007
Director: Juan Pablo Sánchez
Artist: Belen López

2. Eular openig ceremony 2007
1
18:15 - Admission of delegates
Dialogue:
Description Main Door opens.- A video of Rheumatologist start at
full screen with ambient music.- loop 3 times (TBC).- Delegates take
seats 18:30 to 18:40. Three gongs in CCIB will announcement ( one
every 5 minutes )
Sound: Video 01 signal. 2 assistants to place speakers mic´s
Lighting: Preset 01
Regidor Speakers: ID and seat speakers
Regidor Entretenimiento: ID and Stand by Belen&Crew
Screen: Full Screen video 01 "LA SER HISTORY" ( 10:00) X 3 ( TBC )
18:47 - Voice over announces EULAR PRESIDENT
Dialogue:
Description
With the last video loop we go to EULAR President voice over.
Speaker in stage from seats. a background flamenco music sounds
with the voice over
Sound: Stand By Lector and/or Mic. PLAY 01 Speaker
Lighting: Preset 02
Regidor Speakers: Signal to speaker ( be out of shot)
Regidor Entretenimiento: ---------
Screen: central PIP live signal and name and title on bottom
Cameras: Stand By
Cameras: ENG Close up speaker TELE Stand by lector american shot

3. Eular openig ceremony 2007
2
18:48 - Speakers Starts speech
Dialogue: Statement by EULAR President
Description Speaker arrive at lector and starts speech . At this
moment screen will swich to 3PIP
Sound: Fadeout ones speech starts. Lector and Mic (TBCmic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers:
Regidor Entretenimiento: ID and Stand by Belen&Crew
Screen: Background.Central ppt.both sides live camera same signal
18:54- Speeakers out
Dialogue:
Description
President will finish and left the stage to his seat.
Sound: Cut lector and mic.attention enterteinment micros.
Lighting: Attention Seconds to blackout
Regidor Speakers: Stand by for help if neccesary
Regidor Entretenimiento: ATTENTION!
Screen: To background
Cameras: ENG Stand by TELE Close up
Cameras: ENG Follow speaker TELE stand by GEN.Shot

4. Eular openig ceremony 2007
18:54 - Voice over announces 2 Speaker Catalan Minister
of Health
Description
From a background we go to a Awards centrel PIP image
Dialogue:
Sound: Stand By Lector and/or Mic PLAY 04 SPEAKER
Lighting: Preset 02
Regidor Speakers: Signal to speaker ( be out of shot)
Regidor Entretenimiento:-----------
Screen: central PIP live signal and name and title on bottom
Cameras: ENG Close up speaker TELE Stand by lector american shot
Project Title
3

5. Eular openig ceremony 2007Project TitleProject TitleProject Title
4
18:55 2nd Speaker starts speech
Dialogue: TBC
Description Speaker arrive at lector and starts speech . At this
moment screen will swich to 3PIP
Sound: Fadeout ones speech starts. Lector and Mic (TBC mic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers: ----------------
Regidor Entretenimiento: --------------
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG Stand By TELE Close to close up
18:58 - Speeakers out
Description
2nd Speaker will finish and left the stage to his seat.
Sound: Cut lector and mic.attention enterteinment micros.
Lighting: Attention Seconds to blackout
Regidor Speakers: Stand by for help if neccesary
Regidor Entretenimiento: ATTENTION!
Screen: To background
Cameras: ENG Follow speaker TELE stand by GEN.Shot

6. Eular openig ceremony 2007Project Title
5
18:59 1st Enterteinment "Canço de mar" de dulce pontes
Dialogue: ------------
Description
Auditorium will goes to blackout in XX S and show will start Belen shows
up reading a book with sounds of the sea and a song playing in the backgrounds.
Belen sits down in a chair near a table and falls asleep. "Canço do mar" starts
playing and 5 women wearing teal (aqua, aquamarine) "bata de cola" appear from
the public. At the same time, white mantillas lower from the ceiling. All these happen
with smoke in order to evoke a dream. Men show up and they lead Belen to dance
with them. At the end of this piece, women stay at one side of the stage and men at
the opposite. In the middle, Belen tries to reach first women and then men. They
disappear as they are touched by Belen ("light effect"). The piece ends with Belen
falling asleep again.
Lighting: Blackout to starts show as planned
Special Effects: Smoke on in blackout
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Dialogue: ------------
Sound: PLAY OVER10 . Musics and table mic´s open and TBC music
Lighting: Blackout to starts show as planned
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Regidor Speakers: Stand by
19:04: Ends of the Enterteinment
Description
(From Belen Show continues)
the end of this piece, women stay at one side of the stage and men at the opposite.
In the middle, Belen tries to reach first women and then men. They disappear as
they are touched by Belen ("light effect"). The piece ends with Belen falling asleep
again.
Sound: Attencion cuting micros.
Lighting: show as planned and finishing with blackout
Regidor Entretenimiento: Guide exit of stage and help change
clothes
Screen: to blackout with the general blackout
Cameras: ENG.- Atention 3 speaker shot TELE.- american shot
Regidor Speakers: ID and Stand by for second speaker

7. Eular openig ceremony 2007Project Title
6
19:04 Voice over of 3 th Speaker
19:05 3th Speaker starts speech
Dialogue:
Description
From a blackout lights come and we can see on the screen the title of
the second speaker and image.
Sound: Stand By Lector and/or Mic PLAY 03 SPEAKER
Lighting: Preset 02
Regidor Speakers: Signal to speaker ( be out of shot)
Regidor Entretenimiento: Continue helping belen&crew
Screen: central PIP live signal and name and title on bottom
Cameras: ENG Close up speaker TELE Stand by lector american shot
Dialogue: TBC
Description Speaker arrive at lector and starts speech . At this
moment screen will swich to 3PIP
Sound: Fadeout ones speech starts. Lector and Mic (TBC mic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers: ----------------
Regidor Entretenimiento: Confirm ones Belen&crew ready for next
enterteinment
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG Stand By TELE Close to close up

8. Eular openig ceremony 2007Project TitleProject Title
7
19:09 - Speeakers out
Description
3th Speaker will finish and left the stage to his seat.
Sound: Cut lector and mic.attention enterteinment micros.
Lighting: Attention Seconds to blackout
Regidor Speakers: Stand by for help if neccesary
Regidor Entretenimiento: ATTENTION!
Screen: To background
Cameras: ENG Follow speaker TELE stand by GEN.Shot
19:10 - "Leyenda del beso"
Dialogue: ------------
Auditorium will goes to blackout in XX S and show will start
Dark. Music starts suddenly. At the same time, light focuses on
women, who are dressed in white and black with shawls.
When the music hits again, light focuses on men who are dressed
in black with a matchy hat.
Lighting: Blackout to starts show as planned
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Sound: PLAY OVER11 . Musics and table mic´s open and TBC music
Lighting: Blackout to starts show as planned
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Regidor Speakers: Stand by

9. Eular openig ceremony 2007Project TitleProject Title
8
19:15: Ends of the Enterteinment
Description
(From Belen Show continues)
When shows ends we go to blackout tbc if is smoth or not
Sound: Attencion cuting micros.
Lighting: show as planned and finishing with blackout
Regidor Entretenimiento: Guide exit of stage and help change
clothes
Screen: to blackout with the general blackout
Cameras: ENG.- Atention 4 speaker shot TELE.- american shot
Regidor Speakers: ID and Stand by for second speaker
19:15 Voice over of 4th Speaker
Dialogue:
Description
From a blackout lights come and we can see on the screen the title
of the second speaker and image.
Sound: Stand By Lector and/or Mic PLAY 04 SPEAKER
Lighting: Preset 02
Regidor Speakers: Signal to speaker ( be out of shot)
Regidor Entretenimiento: Continue helping belen&crew
Screen: central PIP live signal and name and title on bottom
Cameras: ENG Close up speaker TELE Stand by lector american shot

10. Eular openig ceremony 2007Project TitleProject Title
9
19:16 4th Speaker starts speech
Dialogue: TBC
Description Speaker arrive at lector and starts speech . At this
moment screen will swich to 3PIP
Sound: Fadeout ones speech starts. Lector and Mic (TBC mic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers: ----------------
Regidor Entretenimiento: Confirm ones Belen&crew ready for next
enterteinment
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG Stand By TELE Close to close up
19:20 - Speeakers out
Description
4th Speaker will finish and left the stage to his seat.
Sound: Cut lector and mic.attention enterteinment micros.
Lighting: Attention Seconds to blackout
Regidor Speakers: Stand by for help if neccesary
Regidor Entretenimiento: ATTENTION!
Screen: To background
Cameras: ENG Follow speaker TELE stand by GEN.Shot

11. Eular openig ceremony 2007Project TitleProject Title 10
19:21 3rd Enterteinment "Pelea"
Dialogue: ------------
Description
Auditorium will goes to blackout in XX S and show will start
Everything is rythmical. Women and men show up from the public and
start dancing.
Lighting: Blackout to starts show as planned
Special Effects: Smoke on in blackout
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Dialogue: ------------
Sound: PLAY OVER12 Musics and table mic´s open and TBC Music
Lighting: Blackout to starts show as planned
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Regidor Speakers: Stand by
19:26: Ends of the Enterteinment
Description
(From Belen Show continues)
When shows ends we go to blackout tbc if is smoth or not
Sound: Attencion cuting micros.
Lighting: show as planned and finishing with blackout
Regidor Entretenimiento: Guide exit of stage and help change
clothes
Screen: to blackout with the general blackout
Cameras: ENG.- Atention 2 speaker shot TELE.- american shot
Regidor Speakers: ID and Stand by for second speaker

12. Eular openig ceremony 2007Project TitleProject TitleProject Title
11
19:26: - Voice over of 5th Speaker
Dialogue:
Description
From a blackout lights come and we can see on the screen the title of the
second speaker and image.
Sound: Stand By Lector and/or Mic PLAY 05 SPEAKER
Lighting: Preset 02
Regidor Speakers: Signal to speaker ( be out of shot)
Regidor Entretenimiento: Continue helping belen&crew
Screen: central PIP live signal and name and title on bottom
Cameras: ENG Close up speaker TELE Stand by lector american shot
19:27 5th Speaker starts speech
Dialogue: TBC
Description Speaker arrive at lector and starts speech . At this
moment screen will swich to 3PIP
Sound: Fadeout ones speech starts. Lector and Mic (TBC mic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers: ----------------
Regidor Entretenimiento: Confirm ones Belen&crew ready for next
enterteinment
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG Stand By TELE Close to close up

13. Eular openig ceremony 2007Project TitleProject TitleProject TitleProject Title
12
19:31- Speeakers out
Description
5th Speaker will finish and left the stage to his seat.
Sound: Cut lector and mic.
Lighting: continue the same
Regidor Speakers: Attention Eular President
Regidor Entretenimiento: ----------------
Screen: To background
Cameras: ENG Follow speaker TELE stand by GEN.Shot
19:31: - Voice over Announces Awards Ceremony by
EULAR PRESIDENT
Dialogue:
Description
From a background we go to a Awards centrel PIP image??
Sound: PLAY OVER 06 AWARDS ANNOUNCES Stand by video 02
Lighting: Preset 02
Regidor Speakers: Stand By
Regidor Entretenimiento: Continue helping belen&crew
Screen: Background with central PIP Awards image??
Cameras: Stand By both

14. Eular openig ceremony 2007
19:32 EULAR Stene Prize ( TBC BY ANTONIO)
Dialogue: TBC
Description
Sound: Fadeout ones speech starts. Lector and Mic (TBC mic)
Lighting: Continue the same . Atenttion if speaker lefts lector.
Regidor Speakers: ----------------
Regidor Entretenimiento: *--------------------
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG TBC TELE Close to close up
Project TitleProject TitleProject TitleProject TitleProject Title
13

15. Eular openig ceremony 2007Project TitleProject TitleProject TitleProject TitleProject Title
15
19:33: - Movie "The Small things Matter in life"
Dialogue:
Description
Video about life
Sound: Video 02 . Stand by the rest
Lighting: 03 preset Black out 10 S
Regidor Speakers: Stand By
Regidor Entretenimiento: Continue helping belen&crew
Screen: Full Screen Video02
Cameras: Stand By both
19:38 - Awards Ceremony by Eular President
Dialogue:
Description Awards continue
Video ends and a light shows the President allready in the lector
Sound: Open lector and mic.
Lighting: from blackout to preset 02.
Regidor Speakers: Control differents in and outs of awards
Regidor Entretenimiento: Stand By
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG ready for awarded wheel.- TELE Close ups

16. Eular openig ceremony 2007
20:03- Moderator announces special EULAR Honorary
Member prize
Dialogue:
Description
TBD
Sound: PLAY OVER06
Lighting: ------
Regidor Speakers: Control differents in and outs of awards
Regidor Entretenimiento: Stand By
Screen: Background.Central ppt.both sides live camera same signal
Cameras: ENG ready for awarded wheel.- TELE Close ups
Project TitleProject TitleProject TitleProject TitleProject Title
16

17. Eular openig ceremony 2007Project TitleProject TitleProject TitleProject TitleProject Title
17
20:06- Speeakers out
20:07 4rd Enterteinment "Duelo" & "Gran Finale"
Dialogue: ------------
Description
Two men dance fighting
Lighting: Blackout to starts show as planned
Special Effects: Smoke on in blackout
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Dialogue: ------------
Sound: PLAY OVER 13 Musics and table mic´s open and TBC MUSIC
13
Lighting: Blackout to starts show as planned
Regidor Entretenimiento: Signal to in the blackout take positions.
Screen: are in blackout to open right pip signal live
Cameras: ENG.- TBC TELE.- american shot
Regidor Speakers: Stand by
Description
President will finish and left the stage to his seat.
Sound: Cut lector and mic.attention enterteinment micros.
Lighting: Attention Seconds to blackout
Regidor Speakers: Stand by for help if neccesary
Regidor Entretenimiento: ATTENTION!
Screen: To background
Cameras: ENG Follow speaker TELE stand by GEN.Shot

18. Eular openig ceremony 2007Project TitleProject TitleProject TitleProject TitleProject TitleProject Title
18
20:15: Ends of the Enterteinment
Description
(From Belen Show continues)
When shows ends we go to blackout tbc if is smoth or not
Sound: Attencion cuting micros.
Lighting: show as planned and finishing with blackout
Regidor Entretenimiento: Guide exit of stage wait for a thanks to the
public tbc a quick in and out of the crew
Screen: to blackout with the general blackout
Cameras: both cameras people shots
Regidor Speakers: --------
20:15: - Voice over Announces "Welcome Reception"
Dialogue:
Description
From a background we go to background central live and
Sound: Play OVER 08
Lighting: smooth to preset 01
Regidor Speakers: Stand by and help speakers live auditorium
Regidor Entretenimiento: ----------
Screen: Background.Central ppt.both sides live camera same signal
Cameras: Look for happy faces in the public
eular logo

19. Eular openig ceremony 2007
SOUND SOURCES:
VOICE OVER SPEAKERS
01: Welcome and President announces Professor Tore K.Kvien ( norway)
( OPTION 2" 02:Eular President announces Professor Tore K.Kvien ( norway)
02:Speaker Catalan Minister of Health
03:Speaker Mr.Martin de Wit (Netherlands) Vice-President representing the social leagues
04:Speaker Doctor Josep Blanch i Rubio (Spain) President o the local organising comittee
05:Speaker Professor Ian McInnes ( United Kindom) Chairperson of the Scientific Programme Committee
06:Awards by President
07:Announces special EULAR Honorary member prize
08:Announcement "Welcome Reception"
ENTERTEINMENT VOICE OVER
10: Enterteinment 01
11: Enterteinment 02
12: Enterteinment 03
13: Enterteinmnet 04
MUSIC
TBC 2 TRACKS BY BELEN
VIDEO SOURCES
01: Video "LA SER HISTORY"DVD format.
02: Video "The Small things Matter in life" DVD format.
LIGHTING PRESETS
01: For use when people come in.-
02: For use with speakers.( A bit darkness light cutting scene,lector spotted)
03: Blackout ( check we keep emergency lights on)
-------
10: Enterteinment 1 "Canço do mar" ( TBC)
11: Enterteinment 2 "Leyenda del beso" ( TBC)
12: Enterteinmnet 3"Pelea" ( TBC)
13: Enterteinmnet 4 "Duelo" (TBC)

20. Eular openig ceremony 2007
CREW
Director: Juan Pablo Sánchez
Assistant Director: Valerie
Producer Assistant: Eva
Regiduria Speakers: Felicitas Garcia
Regiduria Enterteinment: Valerie
Director of photographie: Alex Behamour
Cameras Director: Marc Cercos
Lighting operator + 2 Assistants: TBC from CCIB
AV Director: Romain Rossel
Sound Ingeniering+ 2 Assistant : TBC from CCIB
Scenography Director: TBC from Dorier
Live Video + 2 cameras: TBC from CCIB
DIRECTOR NOTES:
ALL CREW MUST TO FOLLOW SECURITY RULES ALL THE TIME.
CAMERAS ARE NOT ALOWED.
ONLY AUTORIZED STAFF CAN ACCESS TO THE AUDITORIUM
BADGES MUST TO BE VISIBLE ALL THE TIME
LIVE DIRECTION WILL BE IN SPANISH LENGUAGE
DRESS CODE
Casual Dress for setup and rehearsals
Business Casual for the ceremony