Integrated Marketing Communications Campaign for Sarabhai vs Sarabhai Season 2. Find related video links below: Teaser 1 : https://www.youtube.com/watch?v=A7nqSiYB8iE Teaser 2 : https://www.youtube.com/watch?v=ZwlvvRXXigQ Unveiling : https://www.youtube.com/watch?v=luds-gAi4lg Trailer : https://www.youtube.com/watch?v=RVJkwvue4j8

2. #WhatAreTheyExcitedAbout
#WhatIsMakingThemLaugh
#LaughterEpidemicComingSoon

3. Teaser 1 #WhatAreTheyExcitedAbout

4. #WhatIsMaking
ThemLaugh

5. SitComm on Facebook

6. Best PJ Competition
Word Of Mouth

7. Teaser 2 #SitCommToTheRescue

8. Email Marketing

9. Hold On To Your Chairs People!

10. Welcome to the Sarabhai House!

11. IMC Campaign
• Mass Advertising
• Outdoor Advertising
• Online Advertising
• Mobile Marketing
• Social Media
• Promotions
• Public Relations
• Corporate Philanthropy

12. Mass Advertising

13. Comics –
Tie up with
Times of
India +
Sales
Teasers on
Television
Radio Ads One page
comic strip
advertising
in
magazines

14. Outdoor Advertising

15. Decorating Bus
stops as The Sarabhai House
Hoardings and Billboards

16. Posters on Public buses and
State transport
OOH advertising at Metro
stations and inside the Metro
trains

17. Online Advertising

18. Sarabhai vs Sarabhai Website–
•About the characters
•About the Stars
•Past episodes
•Epic jokes
•Poems
•Change action of the characters
•Experience the house of Sarabhai.

19. Mobile Applications

20. Mobile
application –
With same
functions as
the website
Sarabhai
Bitstrips
Application
Sarabhai vs
Sarabhai
Mobile game

21. Social Media

22. •Fan pages on Facebook, Twitter etc
•Sarabhai Comic page on Facebook
•Uploading Making of Sarabhai vs
Sarabhai Season 2 videos on Youtube
•Sarabhai Cartoon series on Youtube
•Promotion on Youtube channels like
Jai Hind

23. Prebuzz and Trailer videos on Youtube

24. Promotions

25. *Exhibition of Maya Sarabhai’s Sarees
*Tie up with Lakme Fashion Week to
showcase Maya Sarabhai’s Sarees
Best ‘Roshesh’ Poem competition
– Winner gets to Dine with the
Sarabhais

26. Biggest Sarabhai Fan competition
– The winner gets to make a guest
entry in a Sarabhai episode
Sarabhai Merchandise
– Mugs, T-shirts, Laptop skins etc
--Toys resembling The Sarabhais

27. Public Relations

28. Interview of the Director and the
Stars on Famous News Channels.
Press conference before the
Launch.

29. Corporate
Philanthropy

30. Play by The Sarabhais with Ratna
Pathak’s Motley group in Metro cities
and the revenue goes to charity.

31. For All Those Who
Have Questions....

32. Hainnnnnnn