1. GENERAL PROMOTION
Events and Experiences:
Hold the Online Maggie Recipe Challenge, wherein innovativerecipes with Maggi
Noodles as a base are invited. Winning entries are compiled into an e-cookbook
which is published online.
Celebrity endorsement:
Maggi has associated itself with celebrities like Bollywood actressPriety Zinta
recently. The reason being Maggi has always been the kids snack. The same
isbrought out and highlighted in the charms of Preity and her bubbly and
vivacious zing, withwhich she portrays the brand that is Maggi.
Television Advertisements:
Portraying hassled double income families, finding relief at theend of a tiring day
with a quickly conjured up bowl of Maggi 2 Minute noodles. Portraydifferent
flavours available and focus on the health aspect of the fortified 2 minute
Noodlesand the Dal and Vegetable Atta Noodles. Communicate the new
improved east-to-usepackaging and the going spicy of Dal Atta Noodles.
PACKAGING
Major changes are required in the packaging of Maggi noodles as suggested by the
MarketingResearch Survey:
Maggi noodles packets to be flimsy which require to be torn apart carefully so as
to not spill the contents.
Another issue is with the multi brick packets. Once opened they cannot be stored
as it is and the contents have to be transferred to another container.
To counter the problem, we plan to
Increase the thickness of the plastic sheets used in the Maggi Noodles packets to
give more strength to the packet and allow easy & safe opening of the pack

2. To provide a Zip-Seal facility along with the existing sealing to allow the
packets tobe stored easily.