This document discusses the growing trend of embedded marketing, where brands are seamlessly integrated into entertainment content like movies and TV shows. It provides several examples of successful brand integrations that drove sales, like the Mini Cooper in the Italian Job. Embedded marketing is more effective than traditional product placement because it weaves the brand into the plot or story. However, brand managers must be aware of risks if the entertainment project fails and ensure contracts protect their brand. As the advertising and entertainment industries collaborate more closely, embedded marketing will continue growing as a key part of integrated marketing communications.
The document discusses the choice between global and national brands. It provides context on what brands are and how they can represent attributes, benefits, values, culture, personality and target users. The document then analyzes the top 20 most valuable global brands, with 14 being American companies. It argues that global brands can be successfully used worldwide, with some local adaptation, and that the perceived "globalness" of a brand can increase sales. The key conclusion is that companies should use global brands where possible and national brands where necessary.
20 best marketing_and_advertising_campaigns_weve_ever_seenSelf-employed
This document provides summaries of 10 remarkable advertising and marketing campaigns. Some key lessons that can be stolen or borrowed from these campaigns include using simple calls-to-action, finding passionate niche audiences and entertaining them with immersive storytelling, giving audiences ways to participate and share content, releasing frequent and shareable episodic content, embracing disruption and cultivating direct fan relationships, focusing on what makes your brand different, and telling great stories.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
A critique of Theodore Levitt's Marketing Myopia article in the context of contemporary application and its application and relevance to managers today.
This article critique considers the global context of business, the role of social media in marketing, and its impact on business strategy.
The effects of product placement in cinemaPapatya Senol
The document discusses product placement in films from the perspective of building brand image and the profitable returns for brands. It covers three main topics: branding, entertainment marketing, and consumer behavior. Product placement refers to integrating brands into cultural vehicles like films and can increase brand awareness and recall of the products among audiences. While it provides funding for film productions, some view it as a form of subliminal advertising that can influence consumers' purchasing decisions.
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and how audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural influences. The dynamics are complex with power distributed across producers, distributors, and consumers in the digital age.
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural reasons. The dynamics are complex with power on both sides.
The document discusses the choice between global and national brands. It provides context on what brands are and how they can represent attributes, benefits, values, culture, personality and target users. The document then analyzes the top 20 most valuable global brands, with 14 being American companies. It argues that global brands can be successfully used worldwide, with some local adaptation, and that the perceived "globalness" of a brand can increase sales. The key conclusion is that companies should use global brands where possible and national brands where necessary.
20 best marketing_and_advertising_campaigns_weve_ever_seenSelf-employed
This document provides summaries of 10 remarkable advertising and marketing campaigns. Some key lessons that can be stolen or borrowed from these campaigns include using simple calls-to-action, finding passionate niche audiences and entertaining them with immersive storytelling, giving audiences ways to participate and share content, releasing frequent and shareable episodic content, embracing disruption and cultivating direct fan relationships, focusing on what makes your brand different, and telling great stories.
"Consumers Willing To Interact In Return For A Worthwhile Experience" Naked C...brandedent
This document discusses the rise of branded entertainment, where brands create engaging content to interact with consumers rather than just product messaging. It notes that spending on branded entertainment has grown 9% annually in recent years. Branded entertainment takes many forms, from short films and videos to interactive experiences. The key is giving consumers a role in the narrative to make them a participant rather than passive viewer. However, the document warns of "branded content landfill" and says not all entertainment entertains, so brands must ensure their content truly resonates with audiences.
A critique of Theodore Levitt's Marketing Myopia article in the context of contemporary application and its application and relevance to managers today.
This article critique considers the global context of business, the role of social media in marketing, and its impact on business strategy.
The effects of product placement in cinemaPapatya Senol
The document discusses product placement in films from the perspective of building brand image and the profitable returns for brands. It covers three main topics: branding, entertainment marketing, and consumer behavior. Product placement refers to integrating brands into cultural vehicles like films and can increase brand awareness and recall of the products among audiences. While it provides funding for film productions, some view it as a form of subliminal advertising that can influence consumers' purchasing decisions.
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and how audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural influences. The dynamics are complex with power distributed across producers, distributors, and consumers in the digital age.
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural reasons. The dynamics are complex with power on both sides.
The document discusses the importance of protecting corporate brands, which make up a significant portion of company value. It outlines how brands originated with livestock branding and came to represent entire operations. While branding goals have remained the same over centuries, communicating brand messages has changed. The document advocates for proactively protecting brands through strategic countermeasures, rather than just reacting to damage, given examples of brand degradation costing companies heavily. It argues that as brands are recognized as valuable yet vulnerable assets, more firms are prioritizing brand protection like they do for physical assets.
Millennials are skeptical of traditional advertising but have significant spending power. To market to them effectively, brands need to get their message across without it seeming like an advertisement. One way is through web-series partnerships, where the brand works with online influencers to create content that engages Millennials organically. BMW and Kohls have both seen success using this approach, with BMW's "The Hire" series boosting sales and Kohls' partnership increasing traffic and correlated sales. Branded web-series take advantage of influencers' existing audiences and social interactions to introduce the brand in a natural, non-intrusive way.
Brands are accused of manipulating consumers into uniformity and an unhealthy lifestyle. This view has been popularized by books arguing that companies now market aspirations and dreams rather than product features to drive brand value and profits. Historically, building a brand simply meant consistent quality and novelty, allowing premium prices, but brands are now hugely powerful. Consumers face overwhelming choices and are cynical after frequent advertising exposures. Marketers also bear blame for outdated practices that focus on products rather than customers, but future brands will need to represent social responsibility in addition to quality and desirability.
The document discusses film distribution and the relationship between producers and audiences. It notes that five major distributors dominate the UK film industry and control distribution of both their own films and others. This arrangement means that blockbuster films receive blanket releases and wide promotion, competing for attention with smaller, independent films. The relationship between producers and audiences is complex, with arguments that audiences ultimately determine success through their choices, but producers also heavily market films to influence consumer behavior.
This advertisement for Gucci's Guilty perfume line utilizes several common advertising codes and conventions while also subverting some expectations. It features celebrities Jared Leto and Lana Del Rey engaging in exaggerated and unrealistic narrative scenarios associated with the brand's theme of living outside social norms. Visual elements like bright colors, lavish sets, and Gucci's signature animal motifs create an anti-realistic storytelling style common for the perfume industry. By appealing to alternative audiences with iconic figures, the ad promotes the lifestyle surrounding the products while diverging from typical celebrity-endorsed advertising.
The document discusses strategies for marketing the film "Suicide Squad" in 2016, including a cohesive campaign across different media platforms using branding, posters, trailers and tie-ins. Warner Bros' extensive campaign included staggered poster and trailer releases, appearances at Comic-Con, partnerships with fast food chains and makeup companies, and more. The document argues this wide-reaching campaign helped the film be very successful, and suggests how similar but smaller-scale techniques could be applied to market an independent documentary.
Ritualized collaboration has become a trend where companies team up to create extraordinary products. Examples discussed include Alexander Wang collaborating with H&M to make his high fashion designs more affordable, and COMME des GARCONS and Bape collaborating to satisfy all demographics with a highly sought after product. The document also provides examples of collaboration between Gillette and Marvel's Avengers and Dodge collaborating with the Fast and Furious franchise to promote new movies. Ritualized collaborations are effective at driving consumers between markets and creating buzz around new products.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
Dark marketing refers to brand promotion through largely invisible and unregulated media below mainstream radar. Examples of dark marketing used by tobacco brands include exclusive parties promoting a sense of elitism. As alcohol regulation tightens, brands must explore innovative promotion techniques. This includes developing strong brand personalities and below-the-line communications before laws are established. Dark marketing can take the form of social infiltration like product ambassadors covertly promoting brands in public venues, or using unregulated social media and games to promote brands to target audiences. It may also involve direct or indirect linkage to brand logos, icons, stories and identities even if explicit advertising is banned.
Small brands can compete with large corporations by acting locally and niche marketing. P&G had success targeting specific communities like Orthodox Jews in Israel. Saucony found a niche marketing to marathon runners. Acting like the underdog and declaring "war" on big competitors through publicity stunts, like Richard Branson did against British Airways, can position small brands as alternatives to large companies. Quality alone is no longer enough - brands must personalize their marketing to feel local and connect with customers.
A brand fails when people's gut feelings about the product or service become negative due to issues like brand memory loss, ego, deception, fatigue, paranoia, or irrelevance. Common reasons for failure include an inappropriate high-level push, overestimating demand, poor positioning, ineffective promotion, misunderstanding the target market, wrong pricing, high costs, underestimating competition, poor timing, misleading research, ignoring research findings, lack of partner involvement, and low margins. Brands can prevent failure by differentiating themselves, collaborating, innovating without predictability, and cultivating character through consistency between strategy and creativity.
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
Branded entertainment involves integrating brands into entertainment properties like films, TV shows, and games. It has two main forms: advertiser-funded programming and product placement. The document outlines the history of branded entertainment and product placement. It also discusses how to measure effectiveness and provides best practices like ensuring a strong fit between the brand and content. Branded entertainment units are expected to play a larger role by creating custom content for brands across different platforms and screens.
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docxgilbertkpeters11344
4th article::
No Logo Taking Aim at the Brand Bullies
By NAOMI KLEIN
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in Confessions of an Advertising Man, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things:
This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products m.
The document discusses how digital technology has impacted the film industry in several ways:
1) It has enabled new forms of cross-media convergence and synergy in film production and marketing, with properties being adapted across multiple media.
2) Film studios now use viral marketing and audience interaction online to generate buzz for films during and after production.
3) Audience consumption of films has shifted online as well, with trailers and other marketing materials available on websites and video sharing platforms.
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
(GhaniKunto.me) Download - Fans: From Liked to LovedGhani Kunto
One of the key things to making earned media work for your marketing is knowing who your Fans are and how to connect with them.
Download and share the first chapter of this book that covers exactly that topic.
Sensational How To Write A College Level Essay StepErin Torres
1. The document outlines a five-step process for getting college-level essay writing help from HelpWriting.net, including registering for an account, completing an order form with instructions and deadline, reviewing writer bids and choosing one, authorizing payment upon approval of the paper, and requesting revisions if needed.
2. Students can get a paper written for them by completing a 10-minute order form providing instructions, sources, and deadline, and writers will bid on the request with their qualifications and order history taken into account.
3. HelpWriting.net promises original, high-quality content and refunds for plagiarized papers, allowing students to get writing
Cat Letter Writing Set Cute Cats Writing Paper With PrErin Torres
This document provides instructions for requesting writing assistance from the HelpWriting.net website in 5 steps:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline and attach a sample if wanting style imitation.
3. Review bids from writers and choose one based on qualifications, history and feedback, then pay a deposit.
4. Review the completed paper and authorize final payment if pleased, or request revisions using free revision services.
5. Choose HelpWriting.net confidently knowing needs will be fully met, or receive a full refund if plagiarized.
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The document discusses the importance of protecting corporate brands, which make up a significant portion of company value. It outlines how brands originated with livestock branding and came to represent entire operations. While branding goals have remained the same over centuries, communicating brand messages has changed. The document advocates for proactively protecting brands through strategic countermeasures, rather than just reacting to damage, given examples of brand degradation costing companies heavily. It argues that as brands are recognized as valuable yet vulnerable assets, more firms are prioritizing brand protection like they do for physical assets.
Millennials are skeptical of traditional advertising but have significant spending power. To market to them effectively, brands need to get their message across without it seeming like an advertisement. One way is through web-series partnerships, where the brand works with online influencers to create content that engages Millennials organically. BMW and Kohls have both seen success using this approach, with BMW's "The Hire" series boosting sales and Kohls' partnership increasing traffic and correlated sales. Branded web-series take advantage of influencers' existing audiences and social interactions to introduce the brand in a natural, non-intrusive way.
Brands are accused of manipulating consumers into uniformity and an unhealthy lifestyle. This view has been popularized by books arguing that companies now market aspirations and dreams rather than product features to drive brand value and profits. Historically, building a brand simply meant consistent quality and novelty, allowing premium prices, but brands are now hugely powerful. Consumers face overwhelming choices and are cynical after frequent advertising exposures. Marketers also bear blame for outdated practices that focus on products rather than customers, but future brands will need to represent social responsibility in addition to quality and desirability.
The document discusses film distribution and the relationship between producers and audiences. It notes that five major distributors dominate the UK film industry and control distribution of both their own films and others. This arrangement means that blockbuster films receive blanket releases and wide promotion, competing for attention with smaller, independent films. The relationship between producers and audiences is complex, with arguments that audiences ultimately determine success through their choices, but producers also heavily market films to influence consumer behavior.
This advertisement for Gucci's Guilty perfume line utilizes several common advertising codes and conventions while also subverting some expectations. It features celebrities Jared Leto and Lana Del Rey engaging in exaggerated and unrealistic narrative scenarios associated with the brand's theme of living outside social norms. Visual elements like bright colors, lavish sets, and Gucci's signature animal motifs create an anti-realistic storytelling style common for the perfume industry. By appealing to alternative audiences with iconic figures, the ad promotes the lifestyle surrounding the products while diverging from typical celebrity-endorsed advertising.
The document discusses strategies for marketing the film "Suicide Squad" in 2016, including a cohesive campaign across different media platforms using branding, posters, trailers and tie-ins. Warner Bros' extensive campaign included staggered poster and trailer releases, appearances at Comic-Con, partnerships with fast food chains and makeup companies, and more. The document argues this wide-reaching campaign helped the film be very successful, and suggests how similar but smaller-scale techniques could be applied to market an independent documentary.
Ritualized collaboration has become a trend where companies team up to create extraordinary products. Examples discussed include Alexander Wang collaborating with H&M to make his high fashion designs more affordable, and COMME des GARCONS and Bape collaborating to satisfy all demographics with a highly sought after product. The document also provides examples of collaboration between Gillette and Marvel's Avengers and Dodge collaborating with the Fast and Furious franchise to promote new movies. Ritualized collaborations are effective at driving consumers between markets and creating buzz around new products.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
Dark marketing refers to brand promotion through largely invisible and unregulated media below mainstream radar. Examples of dark marketing used by tobacco brands include exclusive parties promoting a sense of elitism. As alcohol regulation tightens, brands must explore innovative promotion techniques. This includes developing strong brand personalities and below-the-line communications before laws are established. Dark marketing can take the form of social infiltration like product ambassadors covertly promoting brands in public venues, or using unregulated social media and games to promote brands to target audiences. It may also involve direct or indirect linkage to brand logos, icons, stories and identities even if explicit advertising is banned.
Small brands can compete with large corporations by acting locally and niche marketing. P&G had success targeting specific communities like Orthodox Jews in Israel. Saucony found a niche marketing to marathon runners. Acting like the underdog and declaring "war" on big competitors through publicity stunts, like Richard Branson did against British Airways, can position small brands as alternatives to large companies. Quality alone is no longer enough - brands must personalize their marketing to feel local and connect with customers.
A brand fails when people's gut feelings about the product or service become negative due to issues like brand memory loss, ego, deception, fatigue, paranoia, or irrelevance. Common reasons for failure include an inappropriate high-level push, overestimating demand, poor positioning, ineffective promotion, misunderstanding the target market, wrong pricing, high costs, underestimating competition, poor timing, misleading research, ignoring research findings, lack of partner involvement, and low margins. Brands can prevent failure by differentiating themselves, collaborating, innovating without predictability, and cultivating character through consistency between strategy and creativity.
Global brands allow companies to achieve economies of scale in production and marketing. However, some national brands are better suited to local tastes and cultures. The document discusses the advantages and risks of both global and national brands. It concludes that companies should use global brands where possible but national brands where necessary to adapt to local conditions.
Branded entertainment involves integrating brands into entertainment properties like films, TV shows, and games. It has two main forms: advertiser-funded programming and product placement. The document outlines the history of branded entertainment and product placement. It also discusses how to measure effectiveness and provides best practices like ensuring a strong fit between the brand and content. Branded entertainment units are expected to play a larger role by creating custom content for brands across different platforms and screens.
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docxgilbertkpeters11344
4th article::
No Logo Taking Aim at the Brand Bullies
By NAOMI KLEIN
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in Confessions of an Advertising Man, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things:
This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products m.
The document discusses how digital technology has impacted the film industry in several ways:
1) It has enabled new forms of cross-media convergence and synergy in film production and marketing, with properties being adapted across multiple media.
2) Film studios now use viral marketing and audience interaction online to generate buzz for films during and after production.
3) Audience consumption of films has shifted online as well, with trailers and other marketing materials available on websites and video sharing platforms.
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
(GhaniKunto.me) Download - Fans: From Liked to LovedGhani Kunto
One of the key things to making earned media work for your marketing is knowing who your Fans are and how to connect with them.
Download and share the first chapter of this book that covers exactly that topic.
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2. Students can get a paper written for them by completing a 10-minute order form providing instructions, sources, and deadline, and writers will bid on the request with their qualifications and order history taken into account.
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3. Review bids from writers and choose one based on qualifications, history and feedback, then pay a deposit.
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The document provides instructions for requesting essay writing help from the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund option for plagiarized work. The document also includes sample essay prompts and partial essay responses that can be accessed on the HelpWriting.net site.
Cheap Write My Essay Personal Statement For PeErin Torres
This document provides instructions for requesting essay writing help from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a order form with instructions, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the paper. It emphasizes that original, high-quality work is guaranteed or a full refund will be provided.
Uc Personal Insight Questions Examples - SlidErin Torres
The document discusses the steps to get writing assistance from HelpWriting.net. It involves creating an account, completing a request form providing instructions and deadlines, and reviewing writer bids before choosing a writer and placing a deposit. The writer will then complete the paper and customers can request revisions until satisfied. HelpWriting.net promises original, high-quality work and refunds for plagiarized content.
The document discusses using phosphomannose isomerase (PMI) as a selectable marker gene for plant transformation. PMI allows the use of mannose as a carbon source, conferring an advantage for transformed cells. Commonly used antibiotic resistance markers are undesirable for commercial crops. PMI shows potential as an alternative selectable marker since it occurs naturally in some plants and mannose is non-toxic. Further research is needed to optimize PMI expression for reliable selection in more plant species.
IMPACT OF FORENSIC ACCOUNTING ON INDIAN INDUSTRYErin Torres
Forensic accounting investigates financial fraud and expert misconduct. It combines accounting, auditing and analytical skills. Forensic accountants communicate financial information clearly and concisely in court. Their work helps reduce financial crimes in India. However, forensic accounting faces challenges in India like a lack of qualified fraud examiners, difficulty pursuing cases against lawmakers, and keeping up with new fraud techniques using technology.
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.