Imagine cup 2011 overview

1. Imagine Cup 2011
Overview

2. Imagine Cup 2011
Step Up to the Challenge!

3. Microsoft Imagine Cup
• The Imagine Cup is the world’s premier student technology
competition.
• Now in its ninth year, the Imagine Cup has grown to be a truly
global competition focused on finding solutions to real world
issues.
• Every year the Imagine Cup invites students to meet a
challenge around a social cause. The current Imagine Cup
competition theme is Imagine a world where technology helps
solve the toughest problems.
• The Imagine Cup started in 2003 with only 1,000 competitors
• In 2010, more than 325,000 of the world's most influential
students from over 120 countries/regions registered for the
Imagine Cup.
3
“I wish there had been an Imagine Cup when I was growing up. It
gets people involved in seeing that software is changing the
world.“
- Bill Gates, Chairman, Microsoft Corporation

4. History
Started in Asia as a local competition
...Became Imagine Cup
• 2003: Barcelona, Spain - Theme: Link between people, information, systems,
and devices, using Web services and .NET as the springboard.
• 2004: São Paulo, Brazil - Theme: Imagine a world where smart technology
makes everyday life easier.
• 2005: Yokohama, Japan - Theme: Imagine a world where technology dissolves
the boundaries between us.
• 2006: Delhi, India - Theme: Imagine a world where technology enables us to live
healthier lives.
• 2007: Seoul, South Korea - Theme: Imagine a world where technology enables a
better education for all.
• 2008: Paris, France - Theme: Imagine a world where technology enables a
sustainable environment.
• 2009: Cairo, Egypt - Theme: Imagine a world where technology helps solve the
world's toughest problems.
• 2010: Warsaw, Poland – Theme: Imagine a world where technology helps solve
the toughest problems.
• 2011: New York City, United States – Theme: Imagine a world where technology
helps solve the toughest problems.
4
Agra & New
Delhi, India
Paris,
France
Yokohama,
Japan
Cairo,
Egypt
Seoul,
South
Korea
Barcelona,
Spain
São Paulo & Foz do
Iguaçu , Brazil
+
Warsaw,
Poland
"How boldly do you dare to dream?"
– Ray Ozzie, Microsoft Chief Software Architect,
at the Imagine Cup 2009 Worldwide Finals
0
50000
100000
150000
200000
250000
300000
350000
2003 2004 2005 2006 2007 2008 2009 2010
# of Students Registrants
New York,
USA

5. 5 Competitions…
Plus IT Challenge, Orchard and Interoperability (additional
Challenges to be announced soon)
…one theme
“Imagine a world where technology helps solve the toughest
problems”
5
Digital MediaSoftware Design
Game Design Embedded Dev.
Windows Phone 7

6. Software Design
This is for the best programmers, thinkers and solution builders to go after the really tough
problems. Students will create innovative software and service solutions that unleash the power
of technology to benefit your area or…the entire planet.
Embedded Development
Embedded devices are becoming smarter, more powerful, and woven seamlessly into our
everyday lives. Students work in both hardware and software to build an exciting solution using
Windows Embedded Compact 7 on the provided embedded device.
Game Design
Game Design is where art and science come together through three track options: Windows /
Xbox, Mobile, and Web. Through the Imagine Cup, students can learn and advance toward a
career as a game developer or entrepreneur.
Digital Media
The world sees video everywhere. Students team up to create a web video submission. They
then use the internet to share their point of view and make their video viral.
Windows Phone 7
Students will have the chance to be one of the first developers—ever—to be building XAP
Applications for Windows Phone 7. Students are challenged to create an XAP Application that
not only will help solve the world’s toughest problems, but people will love having on their
Windows Phone!
Imagine Cup 2011 Competitions
6

7. what competitors can win
finalists win an all expense paid trip to
in July 2011 to New York, USA plus…
 the opportunity to turn their ideas into
reality
 gain real-life experience
 compete for cash and prizes

8. The Imagine Cup is
the world’s premiere student competition.
the Imagine Cup started in 2003 with only
1000 competitors
in 2010, the Imagine Cup inspired over
325,000 passionate students from over 120
countries to imagine a better world, and
then make it happen through technology and
one altruistic theme.

9. one world. unlimited possibilities.
Students have the power to make fundamental changes,
through technology.
read what the United Nations has declared
the top 8 toughest issues facing the world
today.
do one of those global issues inspire you to
take action and create a solution using
technology to reduce hunger, minimize
malaria, or preserve the environment?

10. IC2010 Theme ( Goals ) ,,,
1- Eradicate extreme poverty
and hunger
2- Achieve universal primary
Education
3- Promote gender equality
and empower women
4- Reduce child mortality
5- Improve maternal health
6- Combat HIV/AIDS, malaria
and other diseases
7- Ensure environmental
sustainability
8- Develop a global partnership
for development

11. why to compete?
• compete against other top students from around the
world
• use the power of technology to turn your ideas into
reality
• innovate, create, and show the world what you can do
• enrich your professional development by connecting with
fellow students, industry leaders and technology
professionals.
• represent your country in the Worldwide Finals in New
York, USA.
• win cash and prizes

12. here’s how
• register @ imaginecup.com
• sign up for one of the 5 competitions
• create a team
• conceive, test, and build your ideas into real
world applications using the Imagine Cup

13. “How boldly do you dare to dream?”
Ray Ozzie, Microsoft Chief Software Architect
Who is going to step up and do something
about it?
We think it’s you.
Register at imaginecup.com

14. The Core Competitions at a Glance – 2011
Software
Design
Embedded
Development
Game
Design
Digital
Media
Windows
Phone 7
Run locally in
countries/regions
around the world
Online
competition
Online
competition
Online
competition
Online & onsite
competition
Max team size: Four Max team size: Four Max team size: Four Max team size: Two Max team size:
Four
Round 1:
Jul 9, 2010 - May 5,
2011
WW Finals:
July 8-13, 2011
Round 1:
July 9, 2010 – Jan 9,
2011
Round 2:
Feb 15, 2011 –May 5,
2011
WW Finals:
July 8-13, 2011
Round 1:
Jul 9, 2010 – March 7,
2011
Round 2:
Mar 28, 2011 – Apr 27,
2011
WW Finals:
July 8-13, 2011
Round 1:
Aug 25, 2010 – March 7,
2011
Round 2:
Mar 28, 2011 – Apr 27,
2011
WW Finals:
July 8-13, 2011
Round 1:
October 28, 2010 –
March 7, 2011
Round 2:
Mar 28, 2011 – Apr 27,
2011
WW Finals:
July 8-13, 2011
One team per
country/region to New
York City, USA to
compete for the top
three spots
Top twenty teams go to
New York City, USA to
compete for the top
three spots
Top five teams from
each of 3 tracks (total
of 15 teams) fly to New
York City, USA in July
2011 to compete for
the top three spots per
track
Top six teams fly to New
York City, USA in July
2011 to compete for the
top three spots
Top five teams fly to
New York City, USA in
July 2011 to compete for
the top three spots
1st place $25,000
2nd place $15,000
3rd place $5,000
1st place $25,000
2nd place $15,000
3rd place $5,000
Prizes Per Track:
1st place $8,000
2nd place $4,000
3rd place $3,000
1st place $8,000
2nd place $4,000
3rd place $3,000
1st place $8,000
2nd place $4,000
3rd place $3,000
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15. Software Design

16. does the idea of creating an application that
can be used by real people around the world
challenge you?
register and sign up today and start creating
innovative software and service solutions
that unleash the power of technology to
benefit your area or…the entire planet

17.  This round is run locally. Find your
country/region finals at localSDcompetitions
 All teams must submit the materials required
by their country/region AND a 15-minute
video presentation submission that
introduces and demonstrates your software
application that encompasses all the
required elements, and at least one optional
element* and has a narrated PowerPoint
presentation as a screen cast
 Your entry must address the Imagine Cup
2010 Theme: "Imagine a world where
technology helps solve the toughest
problems".
 All presentations and materials must be in
English**.
Local country/region competition
July 9, 2010 – May 5, 2011
 Either an implementation or the
consumption of a XML Web Service;
 Your application must run on any
version of the Microsoft .NET
Framework;
 Your application must be developed
using at least one (1) of the products
within the Visual Studio family
(Express, Standard, Professional, or
Team System) for development.
 Teams must follow local
country/region guidelines for
submitting entries.

18. Online qualifying
If your local rules indicate that your Team’s entry is subject
to the Online Finals Qualifying round, your video
presentation will be evaluated by a panel of qualified
international judges based on the judging criteria below.
The top two (2) or more teams will be selected from the
pool of all countries/regions participating in the Online
Finals Qualifying round to advance to the Worldwide Finals
in New York City, USA.

19. worldwide finals
Judging will take place in three (3) phases as follows:
Phase 1
A panel of qualified international judges will review and
score each Team’s video entry according to the judging
criteria set forth below.
Then, each team will present its software solution in the
form of a twenty (20) minute presentation, along with a
fifteen (15) minute question and answer period. Teams
will be scored based on the judging criteria set forth
below. At the end of Phase 1, both Phase 1 scores will be
tallied, and up to twelve (12) teams will advance to Phase
2.

20. Phase 2
Each of the remaining Teams will present its entry
again, in the form of a twenty (20) minute
presentation, along with a fifteen (15) minute
question and answer period, to another judging
panel consisting of different judges. The judges will
assess each Team based on the criteria set forth
below. At the end of Phase 2, the Phase 1 and
Phase 2 scores will be combined, and the top six (6)
Teams will advance to Phase 3.
worldwide finals

21. Phase 3
Each of the remaining Teams will present its entry
again, in the form of a twenty (20) minute
presentation, along with a fifteen (15) minute
question and answer period, to another judging
panel consisting of different judges. The judges will
assess each Team based on the criteria set forth
below. At the end of Phase 3, the Phase 3 scores will
be tallied, and the First Place, Second Place, and
Third Place teams will be announced.
worldwide finals

22. Embedded Design

23. Are you ready to push the envelope of where
you can apply embedded technology to improve
the world around you?
Get ready to go beyond the PC desktop and
work in both hardware and software to build an
exciting solution using Windows Embedded
CE 6.0 R3 plus a provided
embedded platform.

24. July 9, 2010 – January 9, 2011
A maximum 5 page report of your Project Vision
submitted which incorporates the following
information:
 What problem are you trying to solve?
 What is your proposed solution to the problem?
 Why would the solution be best implemented as an
embedded solution?
 Proposed Project Hardware Architecture
 Proposed Project Software Architecture and
Functionalities
Top three teams from each country/region hosting a
local semi-final will advance.
Of the teams that remain – top scoring teams will be
advanced until 150 teams have been advanced
February 15, 2011 – May 5, 2010
• Each Team that advances to Round 2 will
receive an eBox-3310A-MSJK embedded
platform device that your team must use to
build your Embedded Solution on.
• A Report (15 pages max), demonstrating all
aspects of the embedded project and an
Embedded Solution, based on the entry
materials submitted in Round 1,in the form of a
Video Presentation (5 minutes max). *
• Each country/region hosting a local semi-
final will advance their top team.(14 team)
• Up to 6 teams not participating in a local
semi-final will be advanced by a judging
panel.
Round 1 Round 2

25. worldwide finals
July 2011
At the Worldwide Finals, your Team (if you are
invited to advance to compete) must create and
submit the materials described below:
• An Embedded Solution, based on the entry
materials submitted in Round 1 and Round 2
• Present its Embedded Solution in the form of a
presentation and product demonstration of up
to twenty (20) minutes.

26. Game Design

27. gamers – put your skills to use and create a
game that is accessible for users with disabilities
or an educational game for children.
Three competition tracks are offered:
• 1. Game Design: Windows/Xbox (XNA)
• 2. Game Design: Web (Silverlight)
• 3. Game Design: Mobile (Zune/Phone)

28. July 9, 2010 – March 7,
2011
Your entry must include all of the
required content and technical
requirements* found on the Game
Design page at imaginecup.com.
 Game video
 Playable video game application
 Game summary
 Game play instructions
After judging, up to (150) teams
will advance to round 2.
March 28, 2011– April 27,
2011
If your team advances to round 2,
Your entry must include all of the
required content and technical
requirements found on the Game
Design page at imaginecup.com.
 100% playable game
 Game summary
 3 game screenshots
 Game play instructions
 Game video
After judging, up to( 6 )teams will
advance to the WW Finals.
Round 1 Round 2

29. worldwide finals
July 2011
During Round 3, you or your Team (if you are
invited to advance to compete in Round 3) will
make up to
• two (2) presentations of up to thirty (30)
minutes to a panel of judges and
• participate in a Q&A Session with the judging
panel.

30. Digital Media

31. how viral can you make your message to
solve the world’s toughest problems?
create a concise, compelling viral video
sensation, that people want to pass on and
share around the world
This is the only competition that utilizes voting in the judging process.

32. round 1
August 26, 2010 – March 7, 2011
what
 Create a video that combines images,
movies, voice, and/or music which
tells a story that addresses the
Imagine Cup 2010 Theme.
 The video must include an Imagine
Cup intro and outro. (Links provided
on competition page.)
 The video should not exceed (1)
minute and (12 )seconds long but.
 Your video must be uploaded to a
sharing site and available for review
during the entire round.
 (20) teams with the most votes from
each sub- round advance to round 2
how
 Create and upload your video –
follow the entry guidelines
 Promote your video by sending your
link out to the world.
 Get people to watch and vote for
your video and not just your friends
and family!
 You have 5 chances to move to
round 2

33. • There are 3 ways to advance to R2:
1. Create your round 1 video as described above, get
enough votes and be one of the top teams to move to
round 2.
2. If your round 1 video does not make it to R2 on the
first try, you have 5 more chances to revise your video
and resubmit into the next sub -ounds. If your video is
one of the top 20 to get the most votes in any one of
the 5 sub-rounds your video advances to round 2.
3. There are also 20 Wild Card spots open to teams who
had the highest combined
• sub-round scores. These 20 will also move into round
2.

34. round 2 – qualifying
March 28, 2011 – May 1, 2010
Create a new video.
Follow all of the same rules in round 1
Make it at least (30) seconds and under
(1)minute and (12) seconds in length
At the conclusion of the Round 2 , all eligible entries
will be reviewed by a panel judges based on the
judging criteria to determine up to six (6) of the top
finalist teams that will advance to compete in the
Worldwide Finals.

35. worldwide finals
July 2011
During Round 3, your Team (if you are invited to advance
to compete in Round 3) will compete in a 24 hour
challenge.
The details about the challenge will only be revealed on-
site at the Worldwide Finals event, a few hours before the
beginning of the challenge.
Hint: Be prepared to be able to create a video using
Microsoft MovieMaker.

36. how far are you willing to “push the system”
before it breaks?
Systems are behind everything technical we
do: from a single computer to massive
enterprise infrastructures. The IT Challenge
asks you to become a master at making those
systems work.

37. Round 1 Round 2
October 9, 2009 – January 31,
2010
Pass 1 quiz out of the 4
quizzes with a score of 15 out
of 30 or higher to advance to
R2.
Once you advance to R2 you
don’t need to take any more
quizzes but you can for fun!
Hint: Join the IT Challenge
Facebook page.
February 8, 2010 – April 5,
2010
R2 is a case study. You will be
tested on your ability to
reason through and describe
an architecture and method of
implementation of a Microsoft
networking environment.
 The top six (6) competitors
from R2 that submit case
studies, representing 6
different countries, will
advance to the Final Round.

38. final round
April 24, 2010
24 hour hands-on virtual lab
 Competitors in this round will
compete virtually and be challenged
to actually setup, install, and
demonstrate knowledge and
expertise in Microsoft technologies,
including Windows 2008, Exchange
2007/2010, Windows 7, Office 2007,
System Center Configuration
Manager, System Center Operations
Manager, ISA 2006, SQL 2008, and
Office Communications Server 2007.
 You won’t be alone! The IT Challenge
Captains will be on hand via instant
messenger to answer your questions.
worldwide finals
July 2010
The top 3 Finalists from the final round
will fly to Warsaw, Poland and presented
with their award on the Worldwide Finals
stage.

39. Windows Phone 7

40. Windows Phone 7
• Windows Phone 7 is a revolutionary new
platform and you have the opportunity to be a
part of it. This is your chance to think of
something that is truly outside the box and be
one of the first developers—ever—to be
building XAP Applications for Windows Phone
7. We challenge you and your Team to create
an XAP Application that people will love
having on their Windows Phone!

41. Windows Phone 7

42. Round 1
Your Team will develop an XAP Application :
• 1. A name for your XAP Application
• 2. A short description of your Team’s XAP Application, including how it
addresses the 2011 Theme.
• a. If pre-existing source code is incorporated into the XAP Application,
then this pre-existing source code must be clearly identified in the XAP
Application description and must not infringe on any third party rights,
and must be used in accordance with all applicable licensing and use
terms.
• b. The description should not exceed 10,000 characters
• c. The description should be submitted as a .doc, .docx, .pdf or .txt

43. Round 2
• XAP Application Video Your Team will present your XAP Application in the form of
a video that depicts the XAP Application's functionality or gameplay and provides
an opportunity for your Team to explain the features as they are presented.
• 1. The video content should clearly address each of the judging criteria outlined
below
• 2. All audio and text in the video should be in the English language
• 3. The video should be submitted as a .wmv. We recommend creating your screen
capture using Microsoft Expression Encoder 3 Screen Capture which is available to
students for free at DreamSpark.
• 4. The video should include the Imagine Cup 2011 intro and outro
• 5. The video should not exceed five (5) minutes, including intro and outro.

44. The Legal Stuff

45. terms and conditions for competitors
• For complete Terms and Conditions visit www.imaginecup.com
• In summary:
– You must be enrolled at an accredited educational institution that
grants high-school or college/university (or equivalent) degrees
between January 1, 2010 and May 31, 2011.
– You must agree to the complete terms and conditions found on the
websites.
– You are 16 years or older
– You are NOT a Microsoft employee or intern at Microsoft or
immediate family member of a Microsoft employee
– You did not organize this competition
…and most importantly have fun and meet other students from
around the world who share your dreams and passion for
technology

46. Imagine Cup 2010
Media Highlights

47. 2010 Media Highlights
• BBC
• CNN
• Scientific American
• Wired
• ZDNet
• Kotaku
• Huffington Post
• Fast Company
• Engadget
• Atomic
• Mobile Crunch
• Seattle Times
• Computerworld
• Ad Age
47
• Imagine Cup 2010 received impressive coverage, including
more than 1,300 articles worldwide.
• 160 articles happened during the WW Finals alone.
Partial list of top global media highlights include:

48. • The Imagine Cup 2010 Blog received over 10,500 hits during the WW
Finals.
• The Imagine Cup 2010 BBC broadcast reached more than 26 million
people worldwide.
• Microsoft News Center Imagine Cup page – more than 16,500 visits
during the WW Finals.
• Facebook – more than 10,400 fans* “like” Imagine Cup
• YouTube – more than 23,800 views* of the Imagine Cup videos
• Twitter
• The total number of tweets reached over 12,500 tweets reaching
more than 10 million Twitter users.
• The volume of tweets tripled during the World Festival
• The velocity of tweets per hour maintained an average speed of
more than 36 tweets per hour during the WW Finals week.
• During the World Festival, a person tweeted about Imagine Cup
on average of every 30 seconds
• From 9 am to 1 pm PDT during the World Festival, more than
1,340 tweets were generated.
2010 Digital Media Highlights
48*Statistics as of 28 October 2010

49. Digital Resources
49
• ImagineCup.com - The main resource
for participants and the general public.
• Imagine Cup Blog – The information
site for the Imagine Cup community.
• Twitter.com/ImagineCup - Over 3,400
followers and growing.*
• Facebook - Over 10,400 fans and
growing.*
• Imagine Cup Video Gallery and
Imagine Cup YouTube Channel – The
main places to watch Imagine Cup
videos
• Imagine Cup Virtual Pressroom - The
main resource for worldwide media.
*Statistics as of 28 October 2010

50. watch the excitement!
Imagine Cup 2010
http://www.imaginecup.com/about/video-gallery
IC10 World Festival – http://www.studiosevent.com/imaginecup2010/
http://www.microsoft.com/presspass/events/imaginecup/videoGallery.aspx
Imagine Cup 2009
http://imaginecup.com/downloads/sponsor/IC2009Competition.wmv
http://imaginecup.com/downloads/sponsor/58_IC10_Poland_Reveal_1__1280x720.wmv
http://imaginecup.com/downloads/sponsor/IC09_World_Festival_Open__640x360wmv.wmv
http://imaginecup.com/downloads/sponsor/01_Open_1_WMV9_Widescreen_1280x720.wmv
50

51. 2010 Imagine Cup Worldwide Finalists
Warsaw, Poland
51

52. participate in the Imagine Cup
competition and watch your
solution come to life through the
power of technology.
Register today at imaginecup.com.

53. You win. We all win.

54. Useful links
www.microsoft.com
www.imaginecup.com
www.dreamspark.com

55. Laila AbuDahi
Twitter: @LailaDahi
Email: Laila.dahi@student-Partners.com