The document outlines social media trends and developments across various platforms, including Facebook, Instagram, Twitter, and Snapchat. Facebook is prioritizing quality interactions among users and enhancing trust in posts, while Instagram is rolling out new ad features and engaging tools. Twitter is focusing on safety and engagement, and Snapchat is struggling with user interface changes and competition with Instagram Stories.

1. Social trends
Facebook wants more quality time
• The algorithm heavily favors posts from friends and family
• Memes and videos from organizations are scaled back
• Only posts that receive engagement are prioritized; posts suggesting
engagement (comments, likes) will be eliminated
• Look for “trust indicators” to filter fake news
Instagram
• Carousel ads will soon be available and function like “stories”
• Comments are possible only after 5 secs to nudge users to engage
• Users can now subscribe to posts using hashtags
• Direct messaging coming soon via separate app
Twitter
• Partnered with Trust & Safety Council to eliminate violent intentions
• Expanded character count has resulted in more engagement (mentions,
retweets, followers), not longer tweets
Snapchat
• You can now use Snap Map to view Snaps in your geo via web browser
• Currently playing catch-up in the race with Instagram Stories
• Recent redesign sparked serious backlash with a one-million-signature
petition to go back to the old interface