Cinque tecniche di marketing politico viste attraverso la campagna Presidenz...Gianluca Giansante
L'obiettivo di questa presentazione è osservare la campagna presidenziale colombiana e vedere come sono state utilizzate alcune tecniche di marketing politico e se sono state efficaci.
Presentata per la prima volta alla XXIII Semana de la Comunicación di Bogotà, organizzata dalla Fundación Universitaria los Libertadores.
Avversari, non nemici: come affrontare una campagna elettorale senza trasform...Dino Amenduni
1. Ridurre al massimo l’uso delle categorie pre-politiche dell’odio e dell’amore (soprattutto se usate dai leader, parlando di loro stessi).
2. Ridurre al massimo l’uso dei numeri falsi, usati pur di vincere a tutti i costi.
3. Evitare di comunicare la politica limitandosi a elogiare la propria parte e a contestare la parte avversaria: il riconoscimento del buono che arriva dall’altra parte è più credibile e distende gli animi.
4. Riconoscere la sconfitta, quando arriva. Senza alibi
(slide presentate a Parole Ostili, Trieste, 18 febbraio 2017)
Il difficile (ma necessario) incontro tra elettori ed eletti sui social mediaDino Amenduni
1. Vale la pena dedicare tempo a parlare di politica sui social media, o a scrivere commenti sulla bacheca/profilo di un politico se sei un cittadino?
2. Vale la pena dedicare tempo a rispondere ai commenti dei cittadini sui social media se sei un politico?
Ho provato a rispondere a queste due domande nei dieci minuti di intervento durante Inspiring PR 2017 - www.inspiringpr.it
Don't Be a Digital Dinosaur: Design for the Space Between - Infocamp 2010 Ple...Samantha Starmer
The document discusses the need for experience designers to design holistic experiences that span both digital and physical channels, as well as multiple platforms. It notes that traditional boundaries are blurring as technology becomes ubiquitous and information can be accessed anywhere. The author advocates designing for the "space between" interactions by focusing on consistency of information and user journeys across channels to create a seamless overall experience. Experience design must look beyond individual websites or apps to consider all points of customer contact.
Cinque tecniche di marketing politico viste attraverso la campagna Presidenz...Gianluca Giansante
L'obiettivo di questa presentazione è osservare la campagna presidenziale colombiana e vedere come sono state utilizzate alcune tecniche di marketing politico e se sono state efficaci.
Presentata per la prima volta alla XXIII Semana de la Comunicación di Bogotà, organizzata dalla Fundación Universitaria los Libertadores.
Avversari, non nemici: come affrontare una campagna elettorale senza trasform...Dino Amenduni
1. Ridurre al massimo l’uso delle categorie pre-politiche dell’odio e dell’amore (soprattutto se usate dai leader, parlando di loro stessi).
2. Ridurre al massimo l’uso dei numeri falsi, usati pur di vincere a tutti i costi.
3. Evitare di comunicare la politica limitandosi a elogiare la propria parte e a contestare la parte avversaria: il riconoscimento del buono che arriva dall’altra parte è più credibile e distende gli animi.
4. Riconoscere la sconfitta, quando arriva. Senza alibi
(slide presentate a Parole Ostili, Trieste, 18 febbraio 2017)
Il difficile (ma necessario) incontro tra elettori ed eletti sui social mediaDino Amenduni
1. Vale la pena dedicare tempo a parlare di politica sui social media, o a scrivere commenti sulla bacheca/profilo di un politico se sei un cittadino?
2. Vale la pena dedicare tempo a rispondere ai commenti dei cittadini sui social media se sei un politico?
Ho provato a rispondere a queste due domande nei dieci minuti di intervento durante Inspiring PR 2017 - www.inspiringpr.it
Don't Be a Digital Dinosaur: Design for the Space Between - Infocamp 2010 Ple...Samantha Starmer
The document discusses the need for experience designers to design holistic experiences that span both digital and physical channels, as well as multiple platforms. It notes that traditional boundaries are blurring as technology becomes ubiquitous and information can be accessed anywhere. The author advocates designing for the "space between" interactions by focusing on consistency of information and user journeys across channels to create a seamless overall experience. Experience design must look beyond individual websites or apps to consider all points of customer contact.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011Samantha Starmer
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
This document provides an overview of the key topics and concepts covered in a business foundations course, including value creation in social systems, organizational theory, economics, accounting, decision making, ethics, and governance. It lists primary and secondary reference materials for the course and provides links to a blog, wiki, and slide presentation with additional materials.
Mio Nakashima was born in Fukuoka and lived in three different cities throughout her life. She spent her early childhood in Fukuoka and Aichi before moving to Kumamoto at age 15 where she attended high school and university. Mio describes her family and upbringing in each location, her studies including English and Japanese classes, part-time jobs, hobbies like reading and swimming, and her goals of going abroad and teaching Japanese culture.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Structuring your Presentation - Cranky Talk 2011Samantha Starmer
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
Taxonomy Bootcamp 2012 Keynote - Improving Information InteractionsSamantha Starmer
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Ideas on increasing the computer literacy in a Tanzanian villagebikinikillah
The document discusses introducing computer literacy to a village in Tanzania through an eLearning project. It describes setting up a computer room and training teachers on using an open-source learning management system and course creation software. While teachers benefited from the eLearning initiatives, they required the most support to get started due to low initial computer literacy. The project found that students were more interested in computer classes and spent more time in the computer room than anticipated. Recommendations included simplifying interfaces, considering the oral tradition through Swahili training, and focusing training on more experienced teachers.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
The document discusses algorithms for calculating the mathematical constant pi. It provides a brief history of pi, including its origins in Greek mathematics and early approximations by various ancient civilizations. Several algorithms are summarized for calculating pi to increasing degrees of precision, including Madhava's series in the 14th century, Leibniz's and Euler's formulas, John Machin's formula, Ramanujan's formula, the Bailey–Borwein–Plouffe formula, continued fractions, and infinite products.
The document discusses different perspectives on what makes a business viable or able to survive, including economic viability through profitability, social viability through value delivered, and sustainability over time. It examines factors like growth, competition, size, product lifecycles, and protecting a business from threats both internal and external.
The document discusses various topics related to business ethics, corporate governance, and stakeholder accountability. It addresses agency theory and how the interests of principals and agents may become misaligned. It also examines the challenges of balancing stakeholder interests, mechanisms for ethical oversight, and how responsibility is distributed within organizations.
- The ancient Chinese believed there were five elements - wood, fire, earth, metal, and water - that represented the fundamental principles of the universe.
- These elements interact with and control each other in a cycle, where each element supports, controls, or is controlled by another element. For example, fire controls metal but is controlled by wood.
- Maintaining balance among the five elements is important for organizations and projects to function optimally. An intervention may be needed to restore balance if an enterprise becomes unbalanced or dysfunctional. However, too much balance can also be dysfunctional.
Comunicazione politica efficace: tre elementi per aumentare l'efficacia dei t...Gianluca Giansante
Spesso si pensa che per essere convincenti sia sufficiente "dire le cose come stanno".
Ma chiunque abbia provato a convincere una persona che aveva un'opinione diversa dalla sua si sarà accorto che per quanti fatti, ragioni, dati, statistiche gli presentasse, quella persona rimaneva della sua opinione.
Questo accade perché i meccanismi di funzionamento della mente umana sono un po' diversi dalla rappresentazione che il modello del razionalismo illuminista ci ha proposto.
In questa presentazione troverai alcuni strumenti che puoi usare per aumentare l'efficacia dei tuoi discorsi e che puoi usare non solo in ambito politico, ma anche nel contesto aziendale o a casa, con il tuo partner o i tuoi figli.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011Samantha Starmer
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
This document provides an overview of the key topics and concepts covered in a business foundations course, including value creation in social systems, organizational theory, economics, accounting, decision making, ethics, and governance. It lists primary and secondary reference materials for the course and provides links to a blog, wiki, and slide presentation with additional materials.
Mio Nakashima was born in Fukuoka and lived in three different cities throughout her life. She spent her early childhood in Fukuoka and Aichi before moving to Kumamoto at age 15 where she attended high school and university. Mio describes her family and upbringing in each location, her studies including English and Japanese classes, part-time jobs, hobbies like reading and swimming, and her goals of going abroad and teaching Japanese culture.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Structuring your Presentation - Cranky Talk 2011Samantha Starmer
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
Taxonomy Bootcamp 2012 Keynote - Improving Information InteractionsSamantha Starmer
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Ideas on increasing the computer literacy in a Tanzanian villagebikinikillah
The document discusses introducing computer literacy to a village in Tanzania through an eLearning project. It describes setting up a computer room and training teachers on using an open-source learning management system and course creation software. While teachers benefited from the eLearning initiatives, they required the most support to get started due to low initial computer literacy. The project found that students were more interested in computer classes and spent more time in the computer room than anticipated. Recommendations included simplifying interfaces, considering the oral tradition through Swahili training, and focusing training on more experienced teachers.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
The document discusses algorithms for calculating the mathematical constant pi. It provides a brief history of pi, including its origins in Greek mathematics and early approximations by various ancient civilizations. Several algorithms are summarized for calculating pi to increasing degrees of precision, including Madhava's series in the 14th century, Leibniz's and Euler's formulas, John Machin's formula, Ramanujan's formula, the Bailey–Borwein–Plouffe formula, continued fractions, and infinite products.
The document discusses different perspectives on what makes a business viable or able to survive, including economic viability through profitability, social viability through value delivered, and sustainability over time. It examines factors like growth, competition, size, product lifecycles, and protecting a business from threats both internal and external.
The document discusses various topics related to business ethics, corporate governance, and stakeholder accountability. It addresses agency theory and how the interests of principals and agents may become misaligned. It also examines the challenges of balancing stakeholder interests, mechanisms for ethical oversight, and how responsibility is distributed within organizations.
- The ancient Chinese believed there were five elements - wood, fire, earth, metal, and water - that represented the fundamental principles of the universe.
- These elements interact with and control each other in a cycle, where each element supports, controls, or is controlled by another element. For example, fire controls metal but is controlled by wood.
- Maintaining balance among the five elements is important for organizations and projects to function optimally. An intervention may be needed to restore balance if an enterprise becomes unbalanced or dysfunctional. However, too much balance can also be dysfunctional.
Comunicazione politica efficace: tre elementi per aumentare l'efficacia dei t...Gianluca Giansante
Spesso si pensa che per essere convincenti sia sufficiente "dire le cose come stanno".
Ma chiunque abbia provato a convincere una persona che aveva un'opinione diversa dalla sua si sarà accorto che per quanti fatti, ragioni, dati, statistiche gli presentasse, quella persona rimaneva della sua opinione.
Questo accade perché i meccanismi di funzionamento della mente umana sono un po' diversi dalla rappresentazione che il modello del razionalismo illuminista ci ha proposto.
In questa presentazione troverai alcuni strumenti che puoi usare per aumentare l'efficacia dei tuoi discorsi e che puoi usare non solo in ambito politico, ma anche nel contesto aziendale o a casa, con il tuo partner o i tuoi figli.
Scrivere (per) la politica - dieci idee per un buon discorso politico Dino Amenduni
1. Semplicità, non banalità
2. Definizione della tua identità
3. Coerenza tra forme e contenuti
4. A prova di fact-checking
5. La verità è strategica
6. Empatia, non ruffianeria
7. Pathos e concretezza
8. Parlare della vita delle persone
9. Politica-pop, un tema delicato
10. Evitare l'autoreferenzialità.
Giornalismo & media la gestione dei social networkPierluca Santoro
Le slide per mio workshop al corso: Informazione digital e social, nuove tecniche e professionalità per giornalisti e comunicatori ---> http://bit.ly/135EGOK
La presentazione per workshop su social media marketing a #glocal14 - http://www.festivalglocal.it/incontro/social-media-reporter-e-nuove-figure-professionali/
Quink (www.quink.it - www.facebook.com/quink.it) è un'esperienza di comunicazione collettiva che si forma durante una campagna elettorale e che decide, dopo le elezioni (vinte) di occuparsi delle contraddizioni della comunicazione, soprattutto politica
Il nome nasce dalla crasi di 'Quick' e 'Link': un collegamento veloce, immediato, fulmineo e soprattutto facilmente condivisibile, potenzialmente virale, con il mondo dell’informazione
La gestione dei social per i giornali. Community management per andare oltre il click baiting.
Le slide del mio workshop a ijf15 sul tema ---> http://www.festivaldelgiornalismo.com/programme/2015/social-media-marketing-for-news
presentazione utilizzata da Dino Amenduni nella sua lezione su "Comunicazione politica social" (27 settembre 2014) per il corso di aggiornamento in Social Media Strategies organizzato dal Communication Strategies Lab
1. Il percorso strategico di MP Università di Firenze Facoltà di Scienze politiche corso in Marketing elettorale e consulenza politica paolo guarino [email_address]