IKEA is a global retail titan founded in Sweden that sells home furnishings. It has over 350 stores in 43 countries that attract over 650 million visitors annually. IKEA is known for its low prices due to purchasing in bulk and having customers assemble furniture themselves. The company closely studies consumer markets and tailors its stores and products to local cultures, such as adding more dining space in US stores based on visits to Hispanic households.

1. One stop for
“Coolness”

3. o Founded by 17 year old Swede named Ingvar
Kamprad.
o Currently a retail titan in home furnishings and
a global cultural phenomenon.
o Each year more than 650 million visitors walk
through its stores.

4. • Scandinavian-designed products.
• Most products have Swedish names.
• Reason why font of this presentation is in Blue
and Yellow!

5. o Approximately 350 stores in 43 countries.
o Revenues topped $36 billion in 2013.
o Majority sales come from Europe.
o Currently an $11 billion brand.

7.  Designed in a winding.
 One way format featuring different
inspirational room settings.
 Customers grab a shopping cart and have an
experience that stays in their minds!
Inside the Store

8.  Customers pay for orders,
visit the warehouse, pick
up their purchases in flat
boxes.
 They load the items in
their car
and assemble the products
at home themselves.
 Known for their bargain
prices.
 Reduces prices across its
products by 1-3%
annually.

9.  Stores located far from city centers.
 Buys in bulk, controls supply chain and uses
lighter packaging material.
 Uses solar cells, low-wattage light bulbs and
uses its own wind mills in 6 countries.

10. o Best feature-
Analyzing
Consumer
Markets and
adapting to it!
o Stores in
China stock
specific stock
during New
Year.
o Stores set up
in small
spaces to
reflect Chinese
apartments
accurately.

11. • Stores in US built according to US styles which was
different from the European stores.
• Visiting Hispanic households enabled them to build
more dining space and hang more picture frames on
the walls.

17. • IKEA’s bargain prices make sure that people
from almost all financial levels can afford to
buy furniture.
• Analyzing consumer markets gives them a
tremendous chance to blend into the culture of
the local people.
• Their in-store management makes sure that the
people get a lifetime experience.

19. • Travelling far from city is difficult.
• People not used to transporting and
assembling the furniture all by themselves.
• Social media advertising might not be enough
to extend reach in some countries.

20. • Retail titan in home furnishing.
• Has a Swedish background.
• Conducts and extensive study
of Consumer Markets.
• Accordingly shapes its own
stores and products.
• Currents an $11 billion brand.
• Looking forward to expanding
in more countries.

21. Created by Mihir Parikh, IIT Bombay,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.