The document discusses a proposed "Me and Mine" family loyalty program from pharmaceutical company BI. It would offer discounts on medications for diabetes, hypertension and stroke to families where multiple members have these conditions. The program would include health events, discounts, partnerships and a newsletter. It could generate $36 million in additional revenue if it captured 1% of the over 16 million US patients with these overlapping conditions. The program aims to increase customer loyalty and long term support for patients and stakeholders like doctors and insurers.