The document is an internship report submitted by Kottala Lakshminarayana summarizing their market research study on Medvizr, a healthcare platform that allows consumers to find trusted doctors based on reviews. The report includes an introduction to the study objectives and methodologies used. It then provides an analysis of the healthcare industry and Medvizr's company profile, product features, vision, mission and policies. Key findings from the study suggest opportunities exist in the youth market. Suggestions are made around increasing awareness, building Medvizr's brand image and organizing free medical camps.

1. VISVESVARAYA TECHNOLOGICAL UNIVERSITY,
BELGAUM.
INTERNSHIP REPORT PRESENTATION ON
"A Study of Market Research on consumer to choose
the right Doctor in Healthcare Industry” At MEDVIZR
a Product of NSIMPL INFOLABS PVT LTD.,
BANGALORE.
Submitted by
KOTTALA LAKSHMINARAYANA
USN: 3BR13MBA35
Under the Guidance of
Internal Guide External
Guide
Mr. ANANTHA NAG.M.S Mr. MUDIT KHANDELWAL
Asst Professor, Designated Partner,
Department of Management Studies, Nsimpl Infolabs Pvt Ltd.,

2. Need for the Study:
 A Study of Market Research on consumer to choose the right Doctor in
Healthcare Industry
Objectives of the Study:
 To provide optimal expert care to the community.
 To achieve and maintain an acceptable standard of quality of
health care.
 To study the market potential of Healthcare sector in Bangalore.
 To understand competitive market for the Medvizr
 To understand people perception about Medvizr
 To understand the present situation of the health sector in India.
 To understand the future business opportunities around
Healthcare industry.
Research Methodologies:
 Research Design: The research design will be used in this study
on ‘Descriptive Research’
 Area of the Study: The area of study is based on the
Demographic and Geographical Markets to collect the doctor’s
reviews.
 Sampling Technique: The technique will be used for conducting
the study will convenience sampling technique as sample of
respondents will be chosen according to convenience.

3. Data Collection:
Classification & tabulation transforms the raw
data collected through questionnaire in to useful
information by organizing and compiling the bits
of data contained in each questionnaire i.e.,
observation and responses are converted in to
understandable and orderly statistics are used to
organize and analyze the data:
 Simple tabulation of data using tally marks
 Calculating the percentage of the responses
 Formula used = (name of responses / total
responses) * 100
 Graphical analysis by means of pie charts bar
graphs etc.

4. Data Analysis & Interpretation
INDUSTRY PROFILE
Healthcare Industry Profile:
 Healthcare has become so commercial; a service
that lets people share their views about their
experiences with doctors / hospitals / clinics will be
extremely helpful for the entire community.
 People can share 'the good, the bad & the ugly'
experiences with the community & help people make
an informed decision before going for any medical
advice.
 The report provides a comprehensive knowledge
about healthcare industry its’ scope and weaknesses
in healthcare system in India.
 The report is focuses Health Information Systems
Plan (HISP) and also the awareness of healthcare
system in India.

5. COMPANY PROFILE
 Medvizr, a fast-growing start-up by IIT-IIM, ex-Google
alums, helps you find the most trusted doctors based on
reviews from our own community.
 Medvizr is a lunched comprehensive Voice and web
based service powered by Nsimpl Infolabs Pvt Limited.
 Medvizr has the unique feature of Search, Compare,
Evaluate, and Select.
 This service in India has launched in the month of this
December 2015 in the 5 metropolitan cities (Delhi,
Mumbai, Bangalore, Kolkata, and Chennai) of India.
 Medvizr is also trying to go down the line in Tire 2 Cities
of India such as Pune, Lucknow, Kanpur, Coimbatore
etc. to provide healthcare information exchange.

6. COMPANIE’S “VISION, MISSION AND
QUALITY POLICIES”
VISION:
 “With a vision to make the current healthcare system more
accountable & transparent, Medvizr was conceptualized by
M&M (Mudit and Mayank) after endless deliberations and
conversations.
MISSION:
 “To institutionalize and put into place, processes that shall
enable the organization to achieve leadership position in the IT
domain and to develop, build and nurture high quality client
relationships backed by diligence, ethics and values”.
QUALITY POLICIES:
The following Quality policies are core to Medvizr Group. The
quality policies are rooted in current reality, but also represent
the path we wish to follow tomorrow.
 Integrity and fairness to employees and customers
 Equal opportunities for all- no discrimination on any ground
 Move ahead together
 Deliver value through deep domain expertise
 Commitment to building long term relationships

7. Product Profile (Medvizr):
 Medvizr is the product of Nsimpl Infolabs Ltd - Health Line
24x7 is a one-stop destination for in-depth and exhaustive
patient centric information on healthcare.
 At Medvizr, the consumer can search a comprehensive
database of all the healthcare service providers listed from
across the five metros. This categorization will help you to
compare and evaluate the healthcare service provider not only
on the criteria of location and specialization but also on other
benchmarks like- experience level, education details, fee,
timing, emergency handling, home visit, awards won, etc.
 Our aim is to help you select the most suitable healthcare
service provider.
 Medvizr provides robust information on all medicines
categorized by pharmacology - action time, common dosage,
what to do in a missed dose, over dose, precaution during
pregnancy, for kids and for old age, side effects, used to treat
diseases, price comparisons by various manufactures,
availability in locations, brands available, substitutes or
alternatives, etc.
 Medvizr is a platform where you can connect to people suffering
from similar diseases/conditions; take opinion and guidance
from expert medical professionals, etc. on the various
discussion forums.

8. SWOT ANALYIS

9. Summary of Findings, Suggestions and
Conclusion
Findings:
 Youth generation is more interested about the product as well
as these kinds of health line. So there is a vast opportunity in
Indian market as …. % of population is youth.
 Just Dial have been made a brand image in the market and
the popularity of Health line 24*7 is very negligible compare
with that as it is very new in the market. Apart from that there
are sulekha.com, yellow pages etc.
 I found that when I explained our services then 50% of the
people are just satisfied, 33% are impressed and
approximate 20% people told that it is a helpful service.
 As a part of market research, after influencing, approximately
55% people saved the Medvizr health line number but 45%
didn’t saved the number.
 During demo call to Health line 24*7 only 10% people asked
for their disease but rest of 90% made the demo call only for
registration.
 During market research it was clear that approximately 32%
of the people made demo calls from their own number, 55%
don’t want to make any calls as they think they might get
problem in future. And 13% people even didn’t make any call.

10. Suggestions:
 Sample size is limited to a particular area.
 Accuracy of the information collected.
 Eliminate all licensing requirements for medical schools,
hospitals, pharmacies, and medical doctors and other health-
care personnel. Their supply would almost instantly increase,
prices would fall, and a greater variety of health-care services
would appear on the market.
 Competing voluntary accreditation agencies would take the
place of compulsory government licensing — if health-care
providers believe that such accreditation would enhance their
own reputation, and that their consumers care about reputation,
and are willing to pay for it.
 Because consumers would no longer be duped into believing
that there is such a thing as a "national standard" of health
care, they would increase their search costs and make more
discriminating health-care choices.
 Eliminate all government restrictions on the production and sale
of pharmaceutical products and medical devices. This means
no more Food and Drug Administration, which presently hinders
innovation and increases costs.

11. Conclusion:
As young generation is interested and there is
vast market, so an attractive and effective
promotional strategy should be adopted. Like Just
Dial, Medvizr and Practo also has to focus to make
a brand image in the market. As people are not
interested to tell about their diseases then free
medical camp is recommended to organize for all
level of people on society. By campaign people
awareness about the usefulness of the health-line
is recommended.