This document discusses how NoSQL databases can help organizations address challenges related to big data including volume, variety, and velocity of data. It provides examples of how different types of NoSQL databases like key-value stores, document stores, and columnar stores provide more flexibility and scale than traditional relational databases. The document also explains Aerospike's architecture as a distributed in-memory NoSQL database that uses a distributed hash table to evenly distribute data and ensure high performance and linear scalability.