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OPTICALLING.COM
JUANMA BOTIAS . CEO
OPTICALLING.COM
año1978
OPTICALLING.COM
año 2006
CENTRALDECOMPRASFRANQUICIA
78 ópticas repartidas
por todo el estado
español.
164 ópticas
repartidas por todo
es estado español.
242
puntos de venta
OPTICALLING.COM
CRISIS 2009
OPTICALLING.COM
+382,7%
5 veces más que 2009!!!!!!
Noticias en la prensa en año 2010
OPTICALLING.COM
OPTICALLING.COM
DECISIÓN
ESTRATÉGICA:
Es necesario vender también online.
Significa vender directamente a
consumidor final
OPTICALLING.COM
OPTICALLING.COM
Diciembre 2012
OPTICALLING.COM
Agosto 2013
17 Junio estrenamos web
OPTICALLING.COM
OPTICALLING.COM
1. Tu proveedor de tecnología puede ser tu aliado o tu enemigo.
2.Debe ser un socio estratégico.
We are opticians.
Nothing more important than
your eyes
We want the best for them
+ 8000 products
on stock
We want everyone to be able to but a
product of great brands at competitive
prices and with the best customer
expercience.
Ourobjective is to became market
leader of optical ecommerces in Spain
during 2015
Our aim is to became one of the
most important players in Eurozone
the coming years.
Our price is
an average of 30% l
ess than usual
The most important brands trust us
and many more….
What our clients say
about us:
https://www.ekomi.es/testimonios-opticallingcom.html
OPTICALLING.COM
1. SEO
2. SEM
3. Blogmarketing
4. Emailmarketing
5. Sorteos
6. Cuponing
7. Comparadores
8. Redes sociales: Facebook, Twitter, Pinterest
9. Colectivos
10. Marketplace
OPTICALLING.COM
La Atención al cliente
es un pilar fundamental de la tienda.
OPTICALLING.COM
TENER ACTITUD
OPTICALLING.COM
¡Muchas gracias!
juanmabotias@cadenavisual.com
es.linkedin.com/in/juanmabotias/
III Congreso Ecommaster - Moda y Ecommerce (Juanma Botias)

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III Congreso Ecommaster - Moda y Ecommerce (Juanma Botias)

Editor's Notes

  1. Portada
  2. Índice
  3. Pagina de contenidos
  4. Página final