Keep up to date with what's happening at ROYD during Q1 and learn about ROYD's 2019 successes.

1. ISSUE
Q12020
INSIGHT
QUARTERLY INSIGHT INTO ALL THINGS ROYD
IN THIS ISSUE
YEAR IN REVIEW
ROUND OF 2019
NEW ADDITIONS TO THE TEAM
IMPACT OF SOCIAL MEDIA
WHAT OUR INFLUENCERS HAVE TO SAY
PRODUCT FOCUS
OPTIMAXX INTRODUCTORY PROFILES
SMART METAL BUSTER BLADE

2. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com02
Welcome Back!
Having started in January this
year, Olivia is the newest
addition to the marketing team undertaking the ‘Content
Marketing Executive’ role. Olivia will be utilising her wealth
of talent in all forms of content production and marketing
to support our social media efforts and deliver a constant
stream of high-quality content to our 42,000+ following.
Keep an eye on our feeds for the exciting new content
Olivia will be working on!
HELLO! Allan also joined the company
in January as the ‘Key Account
Manager’ for the North Wales / England region. Being
based up north, Allan is very well placed to better serve
our customers in this region. Allan is very well known and
experienced in the industry and will be a great asset to the
sales team and an excellent support to customers in the
region.
For any customers in the region, you’ll be hearing from Allan
very soon!
HELLO!
MARKETING
SALES
As we move into a new decade, we’d like to thank you
for your custom over the years we’ve worked together
and we look forward to continually and mutually
growing our businesses through the next 10 years and
beyond. For ROYD, 2020 marks the 10-year anniversary
since the launch of SMART multi-tool blades and
accessories. Looking back, we are immensely proud of
our journey and are very pleased to have played a part
in your successes too. We now find ourselves very well
positioned with three unique and strong brands and an
ever-growing team now counting 24 employees. With
new additions to both the Sales and Marketing teams as
recently as January and four new starters during 2019,
we are now better prepared to support you than ever
before.
With this in mind we are excited to get 2020 fully
underway, with our biggest marketing campaigns
ever and an abundance of interesting new product
developments in the pipeline. Stay tuned!
sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com02

4. OPTIMUM DESIGN, MAXIMUM PERFORMANCE
INTRODUCTORY PROFILE
INTRODUCTION PACK
· 25 Sample Packs
· A3 Poster
· Window Sticker
· Additional Sample Packs
· Outdoor PVC Vinyl Banner
· Social Media Collaboration
OPTIONAL EXTRAS
24 Self Countersink Grooves
Clean Flush Finish
Wide Deep Thread
Fast easy insertion
Sharp Sawtooth
No pilot hole required
Razor Sharp Point
Fast start & reduced splitting
BECOME A STOCKIST: SALES@ROYDTOOLGROUP.COM | WWW.OPTIMAXX.CO.UK |
COUNTER TOP DISPLAY
MAXXTUB DISPLAY STAND

5. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 05
Since being acquired by ROYD Tool Group in 2018,
the ‘Extreme Performance’ wood screw brand
Optimaxx is quickly becoming the sought after brand
in the premium wood screw market.
Thanks to a sustained high-activity marketing push
throughout 2019 and a product that consistently
exceeds expectation, the ever-discerning trades
people of the UK are now crying out for Optimaxx
Extreme Performance Woodscrews.
Further substantiating the popularity of the Optimaxx
screw, Professional Builder Magazine commended
Optimaxx with a Top Product Award in 2019 for the
Optimaxx screw range, as chosen by readers of the
magazine.
Optimaxx have such confidence in the product, they
urge any and all end users or distributors to take them
up on their offer of a free sample pack to ‘try before
you buy’. Upon testing, Optimaxx assure you will
find unique features that provide genuine application
benefits in every element of the screw.
As such, Optimaxx wood screws are highly regarded
by joiners, kitchen fitters and tradesmen across the
UK, opinions of which have been developed through
genuine product testing and scrutiny, having received
these free product samples.
Whilst there are many screw brands in the market
offering high-performance features, Optimaxx
improves on them and offers the ‘full suite’ of features
unlike any other. This is a product that has truly been
developed to outperform all established leading
brands, and the undivided verdict is the Optimaxx
screw is completely unrivalled in performance.
Based on a successful 2019 and meteoric rise in
popularity of the screw brand, Optimaxx predict
substantial growth in its distributor network through
2020. The beginning of the year has already seen new
stockists introducing the range every day, with many
‘national’ branches rolling out the product in-store too.
With the ROYD Tool Group, a company which prides
itself on unrivalled distributor support, behind it,
Optimaxx promises the same level of backing ROYD’s
SMART (multi-tool blades and accessories) and more
recently ACER (professional construction markers)
customers have experienced since their founding in
2010.
Furthermore, Optimaxx has always boasted attractive
yet functional packaging of its products with high-
impact branding and POS; a real advantage for
stockists.
“Since acquiring the Optimaxx brand in 2018,
we’ve invested heavily in developing the Optimaxx
brand and particularly focusing on gaining end
user ‘buy-in’ to the brand and products. With our
recently strengthened and increasingly focused
marketing team we’re producing incredibly
powerful marketing for our brands.
Building on our highly successful end user marketing
in 2019, we’ll be doubling down on our efforts
with strong digital and social marketing, backed by
partnerships with the largest digital and traditional
publishers in the industry.”
- Robert Mallory
Marketing Manager
With this in mind, Optimaxx are looking to rapidly
build their distributor network to meet demand and
as such have made new ‘Introductory Packages’
available to make stocking the range as simple and
successful as possible. Two new low-commitment
Optimaxx introductory
profiles and packages
are now available and
importantly include
high-impact POS and
FOC sample packs, with
options for additional
support and social
media collaboration.
Stocking Optimaxx has
never been easier, and
there’s never been a
better time to do so.
EXTREME PERFORMANCE
WOODSCREWS

6. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com06
DOMINATE METAL
WITH YOUR MULTI-TOOL
Metal BusterH35MB1
Your multi-tool will cut through toughened metal
with this incredible blade.
Possibly the toughest multi-tool blade
on the market, SMART’s ‘Metal Buster’
blade is the ultimate multi-tool blade for
powering through the hardest metals.
The Metal Buster has a 35mm wide
Tungsten Carbide Blade (the same material
used in armour-piercing ammunition).
Almost unbelievably the blade can cut
through hardened screws and nails,
stainless steel, cast iron, fiberglass, fibre
cement products, and much more.
With the familiar ‘open-back’ universal
fitment the blade is compatible with all the
most popular multi-tools on the market*.
To ensure you get the longest life out of the
blade, it’s recommended you use metal cutting
blades in a hacksaw motion, rather than holding
the blade in one position against the object
being cut. This will spread the load across all the
teeth and will give your blade a longer life.
Go ahead, try the SMART® Metal Buster today,
you will be impressed!
Blade Width: 35mm
Depth of Cut: 46mm

7. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 07
MARKETING
WHAT ARE INFLUENCERS?
One of ROYD’s social media strategies involves influencer marketing, which uses end-users who have a social
media presence of a reasonably sized following to help endorse and mention products (influencers) of our
brands in the Trade industry.
Influencer marketing helps to create a relationship between the influencer and the audience by engaging the
audience with relatable and trustworthy content. This creates an opportunity for companies, such as ROYD
Tool Group, to increase brand awareness of its brand’s products. A prime example of this would be ROYD’s
brand ACER in the launch of the latest ACER Deep-Hole pencil, where ACER’s influencer network posted an
honest review on Instagram on their thoughts of the product. Whilst this allowed people to share their positive
feedback and increase ACER’s brand awareness, it provided ROYD the opportunity to learn how they can
improve their products and continue to become bigger and better.
Check out what our influencers had to say about the ACER Deep-Hole pencil and Optimaxx woodscrews.
UNEQUALED HEATING
@unequaled_heating
“What I will say about both
units is that they come
with a really cool holster
like some of the other
competitors, but also they
put the clip onto the unit
itself which means if you do
lose the holster you can still clip it onto
your trousers as well. It’s a really nice touch. With
a full lead the pencil will mark holes of up to 145mm
deep. With the marker you’ll feel straight away a nice,
chunky body, really comfortable to hold. You get the
choice of a thick tip or a fine tip. What’s nice about this
is the grab section they give you, it keeps your fingers
well away from the ink. With some other competitors
they don’t give you that and you almost have to use a
tool to get it off which is a bit of a nightmare. Would I
buy these again if I lost these tomorrow? Definitely!”
BODGE IT WITH BRIAN
@bodgeitwithbrian
“What are the main differences [between the Reisser
and the Optimaxx screws?] Apart from the fact that
they’re both gold which is good, it usually means
they’ve got tensile strength, the Optimaxx has got
a cutting starting point whereas you’ve got a sharp
point on the Reisser, but not the cutting point. The
Optimaxx thread is serated to help cut through the
wood, the Reisser doesn’t for the moment. If you look
at the head the Optimaxx has that seration which helps
with countersinking whereas the Reisser
doesn’t. With all things being equal the
Optimaxx has got it over the Reisser and
you’ll be foolish not to choose Optimaxx
given the choice every
time.”
P B PLUMBER
@pbplumber [When marking through a hole], something like a standard Sharpie marker pen isn’t
going to go through because it’s not long enough. These deep hole markers are
designed to go straight through so we can mark the wall. The deep-hole marker ink
has got a dual head so if it’s dried out it will reintroduce it to the ink well and you’ve
also got a precision end which is pointed. It does work on tiles, I’ve used it on metal
and it writes really well.”

8. Call 01245 216 540 Email sales@roydtoolgroup.com Web www.roydtoolgroup.com
Leading Markets
Through Innovation
Unit 3, Grange Farm Business Centre, Woodham Road, Battlesbridge, Wickford, SS11 7QU