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WORLD HAS CHANGED
CONTEXT HAS CHANGED
MARKETING HAS CHANGED
CONSUMERS ARE GETTING LOST
IT'S BECAUSE LOW
FUNCTIONAL
DIFFERENTIATION
OLD METHOD OF JUDGEMT WHAT’S GOOD, WHAT’S BAD DOESN...
PEOPLE DO NOT LOVE BRANDS AS THEY USED TO
ITS NO PROBLEM TO DRINK COKE AND PEPSI
BRAND FANS ARE NOT BRAND BUYERS
MOST OF C...
BUT WE CHOOSE TO PRESENT TWO CASE
STUDIES FROM OUR WORK FOR B2BS BRANDS
THAT NO ONE ELSE WILL SHOW YOU.
AT THIS POINT WE C...
RICCO TRADEhttp://www.ricco.com.pl
RICCO (RICCO.COM.PL), HAS BEEN FOUNDED IN 1990, OPERATES AND SPECIALIZES IN A
NARROW SE...
AITON CALDWELLhttp://www.aitoncaldwell.pl
http://www.aitoncaldwell.com
BRANDDOCTOR RECEIVED THE ORDER TO INTRODUCE A JOINT...
ONLY 10% OF BUSINESS PROBLEMS
COME FROM IMPROPER COMMUNICATION
90% COME FROM BAD
OR LACK OF STRATEGY*
*own research
WE ALWAYS
SUGGEST
PREVENTION
RATHER THAN
TREATMENT
BECAUSE YOUR
BRAND NEED
STRATEGIC CARE
BORN OF STRATEGIC
EXPERIENCE AND
MARKETING
BLOGGING
BRANDDOCTOR IS
BRAND CARE AGENCY!
20 YEARS OF EXPERIENCE IN HIGHLY COM...
BUILT ON ADVERTISING
KNOWLEDGE TO
HELP BUSINESS GROW
BRAND CREATION AND MONITORING
!
20 YEARS OF EXPERIENCE IN STRATEGIC B...
HOW TO SEE THE FOREST?
STEP OUT OF IT!
TO MAKE A GOOD STRATEGY YOU NEED TO LOOK AT YOUR BUSINESS SOMEONE ELSE EYES.
| Aiton Caldwell SA | ALEO (ING) | Allianz |
Absolut Vodka | Apsys (Centrum Janki,
Centrum Korona) | Bakalland | BOŚ | Bro...
| BBDO | Euro RSCG (HAVAS) | LOWE | BBDO
| HAGER | TBWA | Hypermedia Isobar |
 Altavia | Scholz&Friends | Cytryna |
 Kofei...


WE KNOW
WHAT’S
GOING ON
Brand
Webservice
Newsletter
BusinessFormulars
Packaging
Exhibits
Offers
Emails
Answeringmachine
...
• WE CARE FOR YOUR BUSINESS AND BRAND
• WE BUILD BRANDS FROM SCRATCH
• WE DO BRAND & COMMUNICATION STRATEGIES
• WE CREATE ...
WHAT DO WE SELL?
NOTHING. WE RENT.
WE RENT OUR BRAINS.
WE’VE BEEN STRATEGISTS
BEFORE IT BECAME POPULAR
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BrandDoctor BrandAuditors Credentials

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Marketing strategy consulting agency credentials
Brand Doctor & Brand Auditors offer, case study
Modern approach for nowatimes
Differentiation cames from strategy first

Published in: Marketing

BrandDoctor BrandAuditors Credentials

  1. 1. WORLD HAS CHANGED CONTEXT HAS CHANGED MARKETING HAS CHANGED
  2. 2. CONSUMERS ARE GETTING LOST IT'S BECAUSE LOW FUNCTIONAL DIFFERENTIATION OLD METHOD OF JUDGEMT WHAT’S GOOD, WHAT’S BAD DOESN’T WORK ANYMORE
  3. 3. PEOPLE DO NOT LOVE BRANDS AS THEY USED TO ITS NO PROBLEM TO DRINK COKE AND PEPSI BRAND FANS ARE NOT BRAND BUYERS MOST OF CONSUMERS ARE SWITCHERS BRANDS ARE DISSAPEARING FASTER THAN EVER MORE THAN EVER HAVING A BRAND IS HAVING A STRATEGY
  4. 4. BUT WE CHOOSE TO PRESENT TWO CASE STUDIES FROM OUR WORK FOR B2BS BRANDS THAT NO ONE ELSE WILL SHOW YOU. AT THIS POINT WE COULD PRESENT FEW CASE STUDIES OF OUR WORK COMPLETED FOR WELL KNOWN B2C BRANDS.
  5. 5. RICCO TRADEhttp://www.ricco.com.pl RICCO (RICCO.COM.PL), HAS BEEN FOUNDED IN 1990, OPERATES AND SPECIALIZES IN A NARROW SEGMENT OF THE B2B MARKET. THE COMPANY IS THE EXCLUSIVE REPRE- SENTATIVE OF WELL-KNOWN EUROPEAN AND WORLDWIDE PRODUCERS OF MACHINES AND COMPLETE PRODUCTION LINES. ! RICCO HAS INITIATED ITS MARKETING ACTIVITY BY COOPERATION WITH BRANDAUDITORS. WE RECEIVED THE ORDER TO DEVELOP AN EFFECTIVE BRAND AND COMMUNICATIONS STRATEGY IN THE B2B SEGMENT, WITH PARTICULAR EMPHASIS ON COMPANIES FROM THE FOOD INDUSTRY. ! TOGETHER WE HAVE FOUND AN EFFECTIVE WAY TO DISTINGUISH RICCO FROM OTHER SUPPLIERS PRESENT IN THIS MARKET. THANKS TO THE VERY GOOD COOPERATION AND EFFECTIVE IMPLEMENTATION OF ITS RESULTS, WE HAVE ACCOMPLISHED RICCO HAS EXPECTED OF US - A SIGNIFICANT RISE OF INVITATIONS TO SUBMIT A TENDER FOR THE SUPPLY AND INSTALLATION OF NEW PRODUCTION LINES. OUR PARTNERSHIP HAS RESULTED IN YET AN ADDITIONAL BENEFIT FOR RICCO. THANKS TO THE NEW APPROACH OF FOCUSING SOLELY ON THE CLIENTS OF THE COMPANY AND ITS CORE VALUES WE HAVE DISCOVERED A DEMAND IN THE MARKET WHICH WAS COULD BE MET EASILY BY SIMPLE EXPANSION OF EXISTING RICO'S OFFERS CATALOG. THIS RESULTED IN REVENUE GROWTH, REVIVAL AND CONSOLIDATION OF RELATIONSHIPS WITH CUSTOMERS.
  6. 6. AITON CALDWELLhttp://www.aitoncaldwell.pl http://www.aitoncaldwell.com BRANDDOCTOR RECEIVED THE ORDER TO INTRODUCE A JOINT STOCK COMPANY FREECONET SA (PROVIDER OF TELEPHONE SERVICES FOR INDIVIDUAL CUSTOMERS) AND ITS BRANDS FREECONET TO THE BUSINESS TELEPHONE SERVICES MARKET. ! AS A RESULT OF A COMPLEX RESEARCH PROCESSES AND STRATEGIC WORKSHOPS, CREATION OF A NEW PARENT BRAND TO FREECONET, SOLELY DEDICATED TO BUSINESS CUSTOMERS, WAS FOUND AS THE OPTIMAL WAY TO SUCCESS. 
 TOGETHER WITH THE CLIENT WE CREATED AND LAUNCHED A NEW BRAND - AITON CALDWELL. WE HAVE DEVELOPED AND PUT INTO LIFE COMPLETE BRAND AND COMMUNICATION STRATEGY. WE BUILT THE ARCHITECTURE FOR THE CONTINUED SUCCESS OF THE THREE BRANDS (AITON CALDWELL, FREECONET AND DATERA). THE LAUNCH OF BUSINESS PHONE SERVICE WAS SUCCESSFUL. THE COMPANY HAS RECEIVED MANY AWARDS, INCLUDING THE REGIONAL LEADER OF INNO- VATION AWARD FOR THE COMPANY'S PRODUCT OFFERING, AS WELL AS AN INNOVATIVE APPROACH TO THE MANAGEMENT OF THE COMPANY. ! TODAY AITON CALDWELL IS A LISTED COMPANY AND AN INTERNATIONAL BRAND (POLAND AND USA) - A TELECOM PROVIDER WITH ESTABLISHED PRESENCE IN MANY MARKET SEGMENTS , WITH VOIP AMONG THEM (CALLS USING AN INTERNET CONNECTION).
  7. 7. ONLY 10% OF BUSINESS PROBLEMS COME FROM IMPROPER COMMUNICATION 90% COME FROM BAD OR LACK OF STRATEGY* *own research
  8. 8. WE ALWAYS SUGGEST PREVENTION RATHER THAN TREATMENT BECAUSE YOUR BRAND NEED STRATEGIC CARE
  9. 9. BORN OF STRATEGIC EXPERIENCE AND MARKETING BLOGGING BRANDDOCTOR IS BRAND CARE AGENCY! 20 YEARS OF EXPERIENCE IN HIGHLY COMPETITIVE SECTORES AS FMCG, BANKING, RETAIL, TELECOM, AND OTHER. ! BUSINESS OBJECTIVES FIRST. HUMAN INSIGHTS PRIORITIEZED. STRATEGY BEFORE. WE ARE PEOPLE AND BUSINESS FOCUSED, WE WORK WITH OUR CLIENTS NOT FOR THEM. WE KNOW YOUR BUSINESS IS OURS.
  10. 10. BUILT ON ADVERTISING KNOWLEDGE TO HELP BUSINESS GROW BRAND CREATION AND MONITORING ! 20 YEARS OF EXPERIENCE IN STRATEGIC BRAND COMMUNICATION MANAGEMENT. BUSINESS AND CONSUMER SATISFACTION BALANCED. RESULTS ORIENTED SERVICE.
  11. 11. HOW TO SEE THE FOREST? STEP OUT OF IT! TO MAKE A GOOD STRATEGY YOU NEED TO LOOK AT YOUR BUSINESS SOMEONE ELSE EYES.
  12. 12. | Aiton Caldwell SA | ALEO (ING) | Allianz | Absolut Vodka | Apsys (Centrum Janki, Centrum Korona) | Bakalland | BOŚ | Brown Forman (Jack Daniel’s, Finlandia Vodka) | Chipita | Citroen | Dialog Telco | Diageo (Smirnoff) | Electrolux | Ergo Hestia | General Motors (OPEL) | Grupa o2 (wrzuta, pudelek, kafeteria itd.) | Grupa Żywiec (Bock, Strong, Tatra, Żywiec) | Ibuprom (USP) | ING Bank | Japan Tobacco International | Jutrzenka | Lux Med | Masterlease | Medicover | Miasto Gdynia | Microsoft | Mlekpol | Netia | Pernod Ricard (Ballantines, Wyborowa) | PKO BP | PMPG | Praktiker | Procter and Gamble (Old Spice) | PZU | Raiffeisen Bank | Ricco | Schulstad | Siemens | Skoda Auto | Storck (Knoppers, Nimm2, Werthers Original) | Tandberg Data | Tchibo | Telefonia Dialog | TelePizza | Totalizator Sportowy | Tymbark | Unilever (Knorr, Rama) | USP | US West (Panorama Firm) | Volvo Trucks | Warta SA | Winterfresh | PROUD OF SERVING 
 THOSE CLIENTS
  13. 13. | BBDO | Euro RSCG (HAVAS) | LOWE | BBDO | HAGER | TBWA | Hypermedia Isobar |  Altavia | Scholz&Friends | Cytryna |  Kofeina | Equinox | Starlink 
 | Starcom | Szwejkowski | Zenith | PROUD OF SERVING 
 THOSE AGENCIES
  14. 14. 
 WE KNOW WHAT’S GOING ON Brand Webservice Newsletter BusinessFormulars Packaging Exhibits Offers Emails Answeringmachine Publications Internetdesign Leeterheads Businesscards Outdoor Cars Service Serwicing ProductsEmployees Speeches Presentation Phonecalls Bodylanguage Trade PR BlogSocialMediaSales promotion Advertising Office Employee branding Experience W ork environm ent Stationery Logo CI Procedures
  15. 15. • WE CARE FOR YOUR BUSINESS AND BRAND • WE BUILD BRANDS FROM SCRATCH • WE DO BRAND & COMMUNICATION STRATEGIES • WE CREATE BRAND EXPERIENCES • WE DEVELOP STRATEGIC AND CREATIVE CONCEPTS • WE DO ANALISIS AND RESEARCHES IF YOU AIM HIGHER THAN YOU EXPECT YOU COULD REACH HIGHER THEN YOU DREAMED OF.[Richard Branson]
  16. 16. WHAT DO WE SELL? NOTHING. WE RENT. WE RENT OUR BRAINS.
  17. 17. WE’VE BEEN STRATEGISTS BEFORE IT BECAME POPULAR

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