1) The document discusses WIPO GREEN, a sustainable technology marketplace launched by WIPO in collaboration with JIPA. 2) JIPA proposed the original green technology packaging project to WIPO in 2008 and has contributed to WIPO GREEN's development and promotion of Japanese green technologies. 3) Current issues for WIPO GREEN include better understanding technology needs in developing countries, connecting various members to facilitate technology transfers, and ensuring intellectual property systems benefit both developing and developed nations.

1. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WIPO GREEN – the Sustainable Technology Marketplace -
and the contributions from JIPA
6th November 2014, Seoul, Korea
2014 Seoul Science & Technology Forum (SEOUL S&T FORUM)
Session II: Public-Private Partnership (PPP) in Science & Technology
Yorimasa Suwa, Ph.D., MBA
Deputy Learder, WIPO GREEN Project, Japan Intellectual Property Association (JIPA)
Senior Manager, Corporate Strategic Technology Department, Technology Center, TEIJIN Ltd.
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2. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
2

3. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
3

4. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Japan Intellectual Property Association
(JIPA)
n Established in 1938 and has a history of 75 years.
n Non-profit, non-governmental and largest IPR Industry
Organization in the World.
n As of May 2014,
– Number of Regular members: 932
– Number of Associate members: 334
n Objectives
– The Association aims at contributing to the business of its
Members by endeavoring to make full utilization of
intellectual property systems and to improve them.
– It also aims at contributing thereby to the sound progress
of technology and development of Japanese industry.
n JIPA proposed the green technology packaging project to
WIPO in 2008 and has collaborated with its Global
Challenging Division from the very start of WIPO GREEN.
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5. http://www.jipa.or.jp/english/index.html
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
JIPA Website and Newsletter
5
JIPA Newsletter
- IP Message from Japan -
News of JIPA International Activities.
(planning to start in summer of 2013)

6. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
6

7. Since 2010, Joint Project to build global technology matching scheme
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Collaboration of JIPA and WIPO
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1992 UNFCCC adopted： ‘Technology Transfer Promotion’
Kyoto Protocol adopted GHG reduction 1997 COP 3 > 5% against 1990
2007 COP13 Bali Action Plan
2010 COP16 Technology Mechanism for development and transfer
2013 COP19 Technology Mechanism under discussion
“Not patents, but technology pack for transfer” “IP based solution for global issues”
JIPA WIPO Food Security
Climate Change
Healthcare
WIPO GREEN

8. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Concept of Green Technology Packaging
Platform (GTPP)
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9. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Comprehensive Image of WIPO GREEN
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Database
Network

10. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
10

11. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WIPO GREEN Official Launch
(28th November 2013)
n H.E. Ambassador Dilip Sinha,
India, Mr. Francis Gurry,
Director General, WIPO, and
Mr. Takeshi Ueno, President,
JIPA (From left to Right) took
the rostrum.
n Video messages from Ms.
Cristiana Figueres, Executive
Secretary of UNFCCC, and
Mr. Achim Steiner, Executive
Director of UNEP, on their
expectation toward WIPO
GREEN as one of the
solutions for the climate
change.
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12. Database
Network
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WIPO GREEN Website
https://webaccess.wipo.int/green/
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About 1,000 items of technology seeds
have been registered.
Network is composed of Partners and
Users(Tech Providers, Tech Seekers,
Service Providers).
About 50 various types of organizations
have registered as Partners.

13. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Registration of technology seeds in WIPO GREEN Database
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Technology features
Effects
Developmental status
Intellectual property
Condition for use
Additional information
Title*
Descriptions*
Technology Field*
Summery of Befits*
*mandatory

14. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
An example of technology information in WIPO GREEN Database
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Contact to
provider
Up to 20
image files
can be
attached.

15. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Partners: Core of WIPO GREEN Network
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n Partners shall agree with WIPO GREEN Charter and clarify their contributions to WIPO
GREEN.
from developed countries from developping countries

16. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Principles of WIPO GREEN
n Transparency: WIPO GREEN, as a global repository of
technologies, best practices and analyses, contributes to a
more open market.
n Partnerships: WIPO GREEN brings together the public and
private sectors on a voluntary basis to facilitate
collaborations and accelerate investments.
n A comprehensive understanding of needs: WIPO GREEN
offers a space for publicizing needs, allowing interested
parties to respond to and offer solutions.
n IP rights: WIPO GREEN encourages the exchange, sale and
licensing of technologies and their associated rights.
n Agreements that originate through the use of the WIPO
GREEN are the responsibility of the contracting parties.
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17. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
17

18. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Contributions of JIPA to WIPO GREEN
n To promote participation of Japanese companies who have
green technologies
⇒ Registration of the technologies
n To support propagating the green technologies to countries
and industries who need them
⇒ Global promotion and networking
n To engage in advisory board to further develop and shape
the platform
⇒ Actively participating in organizing the effective
architecture of WIPO GREEN
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19. Creating IP Vision for the World Japanese Companies
who have registered their technologies to WIPO
GREEN Database (as of October 2014)
n Honda Motor Co., Ltd.
n Hitachi, Ltd
n FUJITSU LIMITED
n TEIJIN LIMITED
n JGC Corporation
n Panasonic Corporation
n Sony Corporation
n SHARP Corporation
n IHI Enviro Corporation
n Swing Corporation
n Waseda Environmental Institute
n Rural Environment Research Association
n Quantum Design Japan, Inc.
n Seabell International Co., Ltd.
n Technoplan Inc.
n Jtop Co., Ltd.
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014

20. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
MSABP™
Multi-Stage Activated Biological Process Wastewater Treatment System
n Developed by TEIJIN in Japan and
China.
n Based on a revolutionary process in
which a biological carrier provides
immobilization of microorganisms in
a multi-stage aeration tank.
n Sludge-less, so greatly reduced
sludge disposal cost.
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MSABP™ is a
registered trademark
of Aquarius
Technologies Inc.(US)
Copyright TEIJIN Limited

21. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
ECO CIRCLE™
PET Fiber Recycling System
n Established by TEIJIN in early
2000’s first in the world.
n Circulating type recycling
system for polyester products.
n Currently developed in China
through one of partnerships
between the China Chemical
Fibers Association (CCFA) and
TEIJIN.
Copyright TEIJIN Limited 21

22. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WINTRAY
High-Throughput and High-Efficiency Extraction Column System
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n Developed by JGC Corporation
Copyright JGC Corporation

23. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Photocatalyst titanium apatite technolgy
n Developed by FUJITSU LIMITED in collaboration with the University of
Tokyo.
n Photocatalytic material, in which a part of calcium ions in apatite crystals
are substituted by titanium ions.
n Advantages
・ Has similar photocatalytic properties of the conventionally used
photocatalyst titanium dioxide.
・ Has the same structure as hydroxyapatite, which is included in bones, and
is highly effective at adsorbing organic materials.
・ Shows inactivating effect against viruses, microbes, and allergens, even in
dark condition.
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Copyright 2014 FUJITSU LIMITED

24. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
ULV, Ultra Lightweight Vehicle
n Developed by Waseda Environmental
Institute.
n Effectively utilized in the suffered
area of the huge earthquake in the
east Japan in 2011
Copyright Waseda Environmental Institute 24

25. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
STREAM: Ultra Low Head Hydro Power System
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n Developed by Seabell
International Co., Ltd.
n Easy installation, Simple utilizing
Water Current
n Renewable Energy 24 hrs,365
days
n Does not Require Dam or Penstock
n Broad Range of Application
Copyright Seabell International Co. Ltd.

26. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda
1. Brief introduction of Japan Intellectual Property
Association (JIPA)
2. Original scope of the project in JIPA and WIPO
3. Official Launch of WIPO GREEN
4. Contributions of JIPA to WIPO GREEN
5. Current issues and future scope in WIPO GREEN
26

27. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Current Issues and the future scope of
WIPO GREEN
Following three issues seem to be most important.
n How can we know real needs in developing
countries?
n How can we connect various types of members to
realize the transfer of ESTs?
n How to share the value and benefit from IPR
systems between developing and developed
countries?
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28. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
How can we know real needs in developing
countries?
n There has been only a few registration of needs in DB.
⇒ Needs are quite specific to each geographical area and
easily changing with time and government regulations.
n Human network and the systems should be constructed.
⇒ Concurrent exchange of opinions of the skilled persons
(Engineers, Technology consultants, Funding advisors, etc.
in the developing countries)
n Technology seeds information in the developing countries
are also the technology needs information.
⇒ case studies of “Reverse Innovation” and the activities
of academics, such as D-Lab in MIT and O-Lab of SUTD, can
be useful examples
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29. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
How can we connect various types of
members to realize the transfer of ESTs?
n The active value chain of technology transfer should be
constructed.
⇒ Not only technology providers and acceptors, but also
providers for supporting service.
n Organizations of various types must work together, such as
public sector, private sector and nonprofit sector.
⇒ Factors described in “Social Marketing”(Kotler, 2010)
should be considered.
- Agreement on common goals
- Clear roles and responsibilities
- Mutual respect and appreciation
- Negotiation and compromise
- Open communication
- System for accountability
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30. How to share the value and Creating IP Vision for the World
benefit from IPR systems between
developing and developed countries?
n I believe this is the final goal of WIPO GREEN.
n From the aspect of “Reverse Innovation”, the innovation in
developing countries can transform global markets, as
Govindarajan (2012) described, .
⇒ IPR system will be beneficial not only for the industries
in developed countries, but also for the innovators in
developing countries.
n There may be the points that the IPR system itself should
be modified as Kaskus (2012) suggested.
⇒ For example, patenting conditions, such as the
differentiation of patent terms.
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
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31. Ref. Yumiko Amano, 2012
WIPO Regional Forum in Colombo, SriLanka

32. Ref. Vipin Kumar, 2014
ESCAP Regional Dialogue in Pattaya, Thailand

39. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Current Issues and the future scope of
WIPO GREEN
Toward the effective system for Green Technology
Transfer in the future:
n Currently, members of Partners in WIPO GREEN
are making efforts together as 4 working groups.
(Database, Needs, Communication and Finance)
n JIPA is continuously focusing on the networking
activity of WIPO GREEN.
We strongly hope more organizations from Asia
will join WIPO GREEN Network, not only for North
to South green technology transfer, but also for
North to North transfer or Packaging of green
technologies.
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40. WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Thank you for your attention.
y.suwa@teijin.co.jp
40
Please refer to my paper published on Techmoniter, the on-line journal of
UN Asia and the Pacific Center for Technology Transfer(APCTT).
http://www.techmonitor.net/tm/images/5/59/13oct_dec_sf1.pdf