The document discusses Brunt Hotels' plans to expand into France by acquiring a small French hotel chain. It outlines several areas that need to be addressed including recruitment and selection of potential general managers, performance management of both local and expatriate employees, providing training and support, and determining compensation plans that comply with French labor laws. Brunt Hotels will take an ethnocentric approach by using expatriate managers for key positions while hiring local employees for lower and middle level roles to help address language and cultural barriers.

1. Brunt Hotels – Case
Study Analysis

2. Course Title: IHRM
Course Code: HRM-409
PREPARED FOR
Tanzila Ahmed
Lecturer,
Dept. of Business Administration
Leading University

3. PREPARED BY
Free Thinkers
NAME ID NO
Gulam Sarwar 1001010060
Fahmida Aktar 0902010060
Faglul Karim Raihan 1001010142
Taharat Samiha Chy. 1001010152
(24th Batch)
Department of Business Administration
Leading University,

4. PART ONE

5. Labour
Laws of
Country
Challenges
Recruitment
& Selection
Plans
Performance
Management
System
Training
Needs &
Development
Understanding
of French
Culture
Compensati
on Plans for
Expat &
Local
Employees

6.  Managerial Issue:
o Reporting structures in France and reporting to base.
o Deciding where the key decisions will be made.
o Determining how their performance will be managed.
o Resolving how they can be supported and developed.
o Understanding the importance of culture.
o Dealing with problems.
o Finding out the response of HCNs to them

7.  Issues relating to Employee:
o Translating employee communication.
o Maintaining and checking the talent pool availability.
o Policy Making according to the rules & regulations of the
France’s Labor Relations.
o Recruitment and Selection factors.
o Employee development and Training needs requirement.
o Revised Performance Management System.
o Difference in compensation for Expats & HCNs.
o Giving the local people the feeling that the company is global

8.  Combination of PCN & HCN
 PCN required for key positions (Imbibing the
organization culture & values )
 HCN for lower & middle levels ( Extensive market &
cultural knowledge )
 Asking for consultancy services
 Can also use the concept of TEMPING if required.
 Duel language efficiency by the employee.
 Head hunting for key positions.

9.  The existing UK based managers have willingness to work
abroad.
 The organization has decided to use an ethnocentric approach
where qualified PCNs are required for key positions (Imbibing
the organization culture & values).
 Organizational control and coordination will be maintained
and facilitated because it can have greater control and loyalty
of PCNs.
 The organization has little need to train PCNs.
 Key decisions centralized.

10.  None of the UK based managers (PCNs) speak French fluently. So
recruiting HCNs is effective for eliminating language barrier.
 The organization has less time (only four weeks) to rebrand the
hotels and to open new hotels after that time. In this situation hiring
HCNs is the best option for lower & middle levels to expand market
in less time because they have cultural knowledge and they are much
aware of local cultural sensitivities.
 Opportunity to bring new ideas into the organization.
 May find candidates with more skills and knowledge than the
internal candidates.
 HCN can understand the local market better then PCN and can
communicate with people easily
 HCN reduce the language barriers, hiring cost and no work permit is
required.

11. PART TWO

12. BEST HOTEL TO WORK WITH! BRUNT HOTELS
CAREER OPPORTUNITY
Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom with
headquarters in UK. We recently acquired a small hotel chain headquartered in France.
We are inviting dynamic hospitality professionals for the position of:
POSITION - GENERAL MANAGER
Job Description: Has to manage day-to-day operations, HR activities, possess business &
people management skills, handling domestic & international staff & guests, handling
accounts & sales, ensure all hotel buildings, fixtures and fittings are well-maintained in a
proactive manner.
Job Specification: Masters Degree in Hotel Mgmt. Course, 4-5 years of experience as
Manager in Hotel Industry with sales experience, computer literate and basic knowledge
of French language.
Interested Candidates are required to email their Resume at: careers@brunt.com within
10 days. For further queries call on +01715777865
www.brunthotels.com

13. PART
THREE

14.  Base Salary = € 35000
 Housing Allowance (14% of base salary)= €
4900
 Social & Medical Charges(17% of base
salary) =€ 5950
 Bonuses 5% on sales

15. Transport, Food at work
Paid vacation, Holidays, leaves (According
Company Rule )
Discount on purchases, credit cards
Social-cultural recreational activities; club
subscriptions.

16. PART
FOUR

17. Leadership
Liaison
Communication skills
Financial Responsibilities
Experience
Personality Traits
Cultural Flexibility (PCN)

18.  First Day
o Preliminary Interview (about candidate, his/her
family, cross-culture knowledge)
o Employment Test (Personality and Psychology)
o Reference Check
o Preliminary Selection or reject

19.  Second Day
o Role Plays/SGE
o Panel Interview
o Medical Check-up
o Hiring Decision and Offer letter

20. PART
FIVE

21. Pre-departure Training
o Cultural awareness training
o Language Training
o Other Training
On-the-job Training
o Basic training on hotel industry requirements
standards ( French context )
o Sensitivity Training
o Laws and regulations ( French context )
o Coaching

22. PART
SIX

23.  Help on Visa and Legal issues.
o Work & Residence Permits
o Legal & Fiscal Procedures
 Relocation Support
o Finding a new home
o Utilities
o School for children
o Healthcare & medical treatment in France
 Cultural Adaptation and France Lesson
o First adaptation
o Language courses

24.  Concierge & Lifestyle
o Entertainment
o Travel
o Taxi & VIP Transfer Services
o Reservations
o Emergency Assistance
o Information Services

25. We have found two best consultants that provide the above services:
 Riviera Expat Consultants that provides A-Z solutions for expatriate
in France.
 Global Trade that provide all information related to France and
expatriate and concierge services to help to make the lives of Expats
from all anywhere in the world easier.
Global Trade expatriate assistance offer relocation services, residence
and work visa services, cultural training as well as France Lessons.,
Housing, leisure, Education, Health & Fitness, Finance & Business,
etc.

26. Do You Have Any
Do You Have Any Query….?
Query….?