This document outlines the business model, security, stability, and scalability of a sales conference in 2015. The business model utilizes Scala, Clojure, JavaScript, Akka, JVM, and other technologies. Security features include multi-factor authentication, encryption of data at rest and in motion. Stability is achieved through a store first approach, queue-based processing, and decoupled connectivity. Scalability is ensured by automatic provisioning of environments, scaling based on utilization, distributing traffic, and alarms to trigger scaling activities.