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Dante mtc c_manasakis_good_practices

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Dante mtc c_manasakis_good_practices

  1. 1. The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital Agenda for New Tourism Approach in European Rural and Mountain Areas – DANTE [http://danteproject.eu/] Overview of Good Practices & strategies built from projects findings Manasakis Constantine PhD, University of Crete DANTE mid-term conference Torino, 2 October 2013
  2. 2. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 2 What is the focus of DANTE project? To improve the effectiveness of the regional policies in the area of innovation, by enhancing the key enabling role that Information Society can play in the tourism economy in… 1. Rural and Mountain areas 2. Remote areas 3. Disadvantaged areas
  3. 3. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme  Learning through Good Practices plays a fundamental role: – Project - Component 3.1: Thematic Guidelines – Project - Component 3.2: Study Visits – Project - Component 3.3: Implementation Plans – Project - Component 4: Light Pilot 3 Why collecting good practices?
  4. 4. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme  Goal: Exchange of experiences and learning dedicated to the identification and analysis of good practices  Expected results: Good practices regarding ICT services for tourism in rural/mountainous areas to be exchanged and implemented in partners’ Implementation Plans. 4 Goals and expected results of GP exchange
  5. 5. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme  6 workshops, 3 objectives: Interface for communication and transfer of good practices Share current policy initiatives among stakeholders. Share existing innovative ICT experiences on tourism services in mountain and rural areas. 5 34 practices collected in 6 workshops
  6. 6. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme General Objectives 6 WORKSHOPS: Presenting and Communicating Good Practices regarding tourism in mountain and rural areas Stakeholders Policies and Initiatives Objectives per Day; Session Highlights per Day; Session Corporate Products and Services Knowledge transfer approach
  7. 7. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 1. Motivation of the GP: 2. Issues Tackled in the GP: 3. Objectives of the GP: 4. Innovation of the GP 5. Categorization of the GP: 5.1 “Front Office” 5.2 “Consumer” 5.3 “Back Office” 7 Defining a Good Practice (GP)
  8. 8. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 8 Motivation Promote culture; history; nature of a region Understand needs and provide personalized information to visitors Understand and change the perceived image of a city’s visitors Transform local tourism business in a knowledge based economy Exploit smartphone and social networking technologies Investigate regional tourism flow data Ability to book a complete trip (transport, accommodation, …) Overview of Good Practices
  9. 9. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 9 Issues Tackled Collect and analyze information related to tourists Provide a unified platform for historic, cultural reserves and tourism services Advance the creation of digital and virtual content Development of new products and new consumer-producer relationships Integrate tools allowing for direct exchange between providers and consumers of tourism services Use and management of the hiking heritage network Integration of social networks into an existing single portal Web platform Overview of Good Practices
  10. 10. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 10 Objectives Improve competitiveness of cultural tourism via digital technologies Improve a region’s visibility as a brand on social media Identify innovative elements for mountain destination development and promotion Create virtual visits and a new image of a region-destination through social media Create an active listening platform upon the tourists’ experiences via social networks Allow tourists to create personal routes and get information for natural activities on-the-move Overview of Good Practices
  11. 11. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 11 Innovation Virtual tours; audio-visual content; location-based information through smartphones Wide-scale camera installation for real-time views of tourism-related sites Booking systems integration / Interface unification Semantic interpretation of data On-board services during a taxi ride Use of High Dynamic Range (HDR) images and HTML5 Social media marketing Use of geometric-based systems to store hiking-related information Online access to detailed meteorological information Overview of Good Practices
  12. 12. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 12 Categorization of the GP: 5.1 “Front Office”: Promotion of tourism with innovative tools but traditional methodology. 5.2 “Consumer”: Innovative methodology for a customer “actor” of tourism. 5.3 “Back Office”: Networking / training of local tourism operators. 3 groups of Good Practices
  13. 13. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Have you read it? Check: www.danteproject.eu 13 Project’s 1st result: GP Guide
  14. 14. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 1./ Promotion of local tourism using traditional technology in an innovative way – The mobile Tag system for promoting and networking alpine skiing stations (Province of Turin, Italy) – Extremadura Vista: Axis Network Cameras to promote Historic, Natural and Cultural Heritage of Extremadura (Spain) – Boosting the cultural sector by Cultural Tourism Development Plans (Podbeskidzie Region, Poland) 14 What types of GP have been collected?
  15. 15. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 2./ Developing innovative methodology & new software for customers – Listening Platform of the tourist users’ needs (CSI Piemonte, Piedmont Region) – Arcipelago Campano project by Lauro Group (Napoli, Italy) and Forthcrs (University of Crete, Greece) 15 What types of GP have been collected?
  16. 16. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 3./ Improving the capacities of the tourism operators – Innovation acceleration for new business and service development by peer learning and idea creation in an uncertain world (Inknowcom, The Netherlands) – New product and service development for rural tourism on farms (Bauernhofferien, Germany) – Tourisma’TIC Suivez le guide — Tourism’ICT Follow the guide (Cybermassif, France) 16 What types of GP have been collected?
  17. 17. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme  Mobile Tag System for alpine skiing stations – Province of Turin (Italy) Motivation: Promote and connect Turin mountain area destinations Issues Tackled: Lack of promotion for minor alpine skiing stations Objectives: Promote alpine skiing stations through mobile tags Innovation: Location-specific content using mobile tags; Rich audio- visual content through smartphones Categorization: “front office” 17 An example
  18. 18. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme  Arcipelago Campano Project – Lauro Group (Italy) / FORTHcrs (Greece) Motivation: Ability to book a complete trip (transport, accommodation, …) Issues Tackled: Combined promotion of tourism services Objectives: • Multimodal travel planning for tour operators/ individual tourists • Integrated marketing strategy for all tourism services Innovation: Booking systems integration; Interface unification Categorization: “consumer”; “back office” 18 Another example
  19. 19. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 19 Why collecting good practices? Good Practices (Component 3.1) Thematic Guidelines (Component 3.2) Study Visits (Component 3.3) Implementation Plans
  20. 20. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 20 Component 3.1: Thematic Guidelines Contains an in depth meta-analysis of the collected GPs, with respect to their Motivation, Issues Tackled, Objectives, Innovations and Categorization. Identify opportunities for new policy initiatives among relevant stakeholders for the development of their tourism local and regional policies in remote areas. Identify opportunities for innovative ICT products and services on tourism in mountain and rural areas.
  21. 21. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 21 Component 3.2: Study Visits Workshops will be followed by 5 (grouped) Study Visits. Partners having a special interest for specific GP will organize a Study Visit in the relevant region. Study Visits aim at: I. Analyzing in depth some of the GPs (it is foreseen that 5 GPs could be transferred). II. Supporting the drafting of the 8 Implementation Plans (Component 3.3).
  22. 22. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 22 Component 3.3: Implementation Plans Describe how each DANTE Region commits itself to define and mobilize the potential of ICT into tourism policies dedicated to rural and mountain areas, within the regional Digital Agenda. … attained through identifying strategies to: I. Raise the awareness of stakeholders on how ICT can effectively improve the tourism offering/services in rural and mountain areas. II. Unlock the ICT potential for EU entrepreneurship in these areas, as the vast majority of tourism businesses are SMEs.

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