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You have just participated in an important meeting with
your superior. How will you ensure that every part of the
instructions you received will properly reach all
subordinates, suppliers and clients, located in different
parts of the world?
Marcus Yau
IE Business School Application
Before and during the meeting
• Preparation: Understand aims and business case for meeting
• Attendance: Make sure names, position and company of every
participant is noted
• Listen: Take careful notes to aid in
remembering the different topics
during the meeting
• Confirm: Understand who, what, where, how and when are
actions going to be completed by
After the meeting
• Summarise: Use minutes to confirm accurate comprehension
with superior
• Ask for acknowledgement and corrections to be reviewed
• Highlight key messages and strategy to follow
• Send the report to all stakeholders with ample time for
corrections, factoring in mind time differences and schedules
• Ensure all notes are clear and succinct for each action point
that each individual is responsible for
Action Plan (1)
• Create a plan of action using a a project management tool or
spreadsheet to coordinate and monitor list of deliverables
• Draw on experience of previous projects with similar
instructions and adapt strategy and scope to current project
Action Plan (2)
• Establish best practice for vertical and horizontal
communication both internally and externally
• Setup an escalation and crisis management process so that
the appropriate members are able to respond and resolve
issues
• Coherent, clear and concise lines of communication with the
appropriate tone to ensure retention of information.
Subordinates (1)
• Ensure subordinates have defined roles and responsibilities to
allocate correct tasks to each persons’ specific skillset
• Assess if each member is correctly trained and ready to
execute the instructions given, if not make sure enough
support is given to complete the task
• Arrange a conference or phone call - may not be possible but
enables instant communication for direction and instant
feedback
Subordinates (2)
• E-mail to confirm all points raised and allows each member to
refer back to highlighted issues when they need to
• Consider geographic locations of all members and weekly
meetings or manage by exception – call meetings when potential
risks arise
• Request short status updates or
informal chats to ensure
continued business justification
Suppliers
• Prepare an email to highlight the demand and information of the
meeting if necessary
• Phone/Meet suppliers to clarify instructions and discuss any
modifications to products or services needed to help the suppliers
understand what is needed
• Take into account the challenge of global sourcing such as
technical aspects, cost (price and time) timelines and logistics
Clients
• Set expectations early and establish a relationship with the client
to communicate in the appropriate language
• Consider the impact and consequences of each decision
• Contact client to explain any unexpected changes of good/services
if any issues arise and how to resolve them
• Gain feedback from client and keep up to date with progress
Outcome and Review
Once confident instructions from superior have been acknowledged
and understood, evaluate the execution of agreed actions
If positive:
• Communicate with all parties to acknowledge success
• Review feedback and take suggestions from all parties on how
things could have been improved
If negative:
• Review where the issue has come from and how to solve
• Analyse original instructions with superior and try to adjust
strategy to find ways to improve

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IE Business School Question F - Marcus Yau

  • 1. S You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? Marcus Yau IE Business School Application
  • 2. Before and during the meeting • Preparation: Understand aims and business case for meeting • Attendance: Make sure names, position and company of every participant is noted • Listen: Take careful notes to aid in remembering the different topics during the meeting • Confirm: Understand who, what, where, how and when are actions going to be completed by
  • 3. After the meeting • Summarise: Use minutes to confirm accurate comprehension with superior • Ask for acknowledgement and corrections to be reviewed • Highlight key messages and strategy to follow • Send the report to all stakeholders with ample time for corrections, factoring in mind time differences and schedules • Ensure all notes are clear and succinct for each action point that each individual is responsible for
  • 4. Action Plan (1) • Create a plan of action using a a project management tool or spreadsheet to coordinate and monitor list of deliverables • Draw on experience of previous projects with similar instructions and adapt strategy and scope to current project
  • 5. Action Plan (2) • Establish best practice for vertical and horizontal communication both internally and externally • Setup an escalation and crisis management process so that the appropriate members are able to respond and resolve issues • Coherent, clear and concise lines of communication with the appropriate tone to ensure retention of information.
  • 6. Subordinates (1) • Ensure subordinates have defined roles and responsibilities to allocate correct tasks to each persons’ specific skillset • Assess if each member is correctly trained and ready to execute the instructions given, if not make sure enough support is given to complete the task • Arrange a conference or phone call - may not be possible but enables instant communication for direction and instant feedback
  • 7. Subordinates (2) • E-mail to confirm all points raised and allows each member to refer back to highlighted issues when they need to • Consider geographic locations of all members and weekly meetings or manage by exception – call meetings when potential risks arise • Request short status updates or informal chats to ensure continued business justification
  • 8. Suppliers • Prepare an email to highlight the demand and information of the meeting if necessary • Phone/Meet suppliers to clarify instructions and discuss any modifications to products or services needed to help the suppliers understand what is needed • Take into account the challenge of global sourcing such as technical aspects, cost (price and time) timelines and logistics
  • 9. Clients • Set expectations early and establish a relationship with the client to communicate in the appropriate language • Consider the impact and consequences of each decision • Contact client to explain any unexpected changes of good/services if any issues arise and how to resolve them • Gain feedback from client and keep up to date with progress
  • 10. Outcome and Review Once confident instructions from superior have been acknowledged and understood, evaluate the execution of agreed actions If positive: • Communicate with all parties to acknowledge success • Review feedback and take suggestions from all parties on how things could have been improved If negative: • Review where the issue has come from and how to solve • Analyse original instructions with superior and try to adjust strategy to find ways to improve