SlideShare a Scribd company logo
id.net for Game
Developers
TOOLS TO ENGINEER FUN AND INCREASE CONVERSIONS
Why Collect Data in a Game?
o Troubleshooting design problems
o Detecting pattern changes
o Performance testing
o A/B testing design changes
o Understanding users
o Learning how to best sell products
o Adjusting difficultly to boost fun
Case Study: Troubleshooting
18% Player loss from preload time to game play
Case Study: Performance Testing
2% Performance gain in a 30 day period
Case Study: Detecting patterns
A clear pattern showing increased registration ratio
Case Study: Increasing Fun Levels
Increase in user retention at the
30 minute mark by 1% over a
10 day span
Case Study: Difficultly Adjustments
Case Study: Map Deaths
Overview of Rational Game Design
Rational development is a way of objectively
creating an experience using quantifiable data.
The data determines the precarious balance
between rage and boredom. To achieve this,
elements are manipulated to perfect the player
experience.
Number of Elements vs Difficultly
Game Elements
• Dynamics (big picture)
• Constraints
• Narrative
• Progression
• Mechanics (drive action)
• Movements
• Rewards
• Competition
• Components
• Achievements
• High scores
• Quests
• Avatars
The Ultimate Goal of Rational Design
Crafting the ideal
experience
Implementing Rational Design with
Feedback Loops
1. Measure actions by collecting data
2. Search for evidence by find patterns in the data
3. Locate the elements that can be modified to change the action
4. Measure the results
5. Rinse and Repeat
Tools Available
Track.id.net
Registrations vs plays
Game comparison (admins)
Unique players and Engagement
Browser distribution
OS distribution
Custom events
id.net features
Achievements
High scores
Avatars
Points
Game screenshots
External tools
Google Analytics
Loggly
Datacracker
Excel or Google Docs
Tips for Collecting Data
• Schedule a regular time to adjust tracking code
• Use multiple sources where possible
• Discuss the results with someone
• Find a consistent time or place to log data in game
• Plan enough time to measure patterns and results
• Have data collection in and tested before QA
Reaching Goals
• Collect as much data as useful
• Look for patterns
• Modify elements
• Measure results and repeat
• Use id.net social features to reward players
and incentivize ecosystem growth
• Achievements
• high scores
• avatars
• point awards
• game screenshots
• profile views, forum views
• Implement elements strategically to drive actions
• Bonuses and gifts
• Items, unlockables
• quests, challenges, competition
What are your questions?
Ideas, comments, feedback

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id.net for game developers

  • 1. id.net for Game Developers TOOLS TO ENGINEER FUN AND INCREASE CONVERSIONS
  • 2. Why Collect Data in a Game? o Troubleshooting design problems o Detecting pattern changes o Performance testing o A/B testing design changes o Understanding users o Learning how to best sell products o Adjusting difficultly to boost fun
  • 3. Case Study: Troubleshooting 18% Player loss from preload time to game play
  • 4. Case Study: Performance Testing 2% Performance gain in a 30 day period
  • 5. Case Study: Detecting patterns A clear pattern showing increased registration ratio
  • 6. Case Study: Increasing Fun Levels Increase in user retention at the 30 minute mark by 1% over a 10 day span
  • 9. Overview of Rational Game Design Rational development is a way of objectively creating an experience using quantifiable data. The data determines the precarious balance between rage and boredom. To achieve this, elements are manipulated to perfect the player experience.
  • 10. Number of Elements vs Difficultly
  • 11. Game Elements • Dynamics (big picture) • Constraints • Narrative • Progression • Mechanics (drive action) • Movements • Rewards • Competition • Components • Achievements • High scores • Quests • Avatars
  • 12. The Ultimate Goal of Rational Design Crafting the ideal experience
  • 13. Implementing Rational Design with Feedback Loops 1. Measure actions by collecting data 2. Search for evidence by find patterns in the data 3. Locate the elements that can be modified to change the action 4. Measure the results 5. Rinse and Repeat
  • 14. Tools Available Track.id.net Registrations vs plays Game comparison (admins) Unique players and Engagement Browser distribution OS distribution Custom events id.net features Achievements High scores Avatars Points Game screenshots External tools Google Analytics Loggly Datacracker Excel or Google Docs
  • 15. Tips for Collecting Data • Schedule a regular time to adjust tracking code • Use multiple sources where possible • Discuss the results with someone • Find a consistent time or place to log data in game • Plan enough time to measure patterns and results • Have data collection in and tested before QA
  • 16. Reaching Goals • Collect as much data as useful • Look for patterns • Modify elements • Measure results and repeat • Use id.net social features to reward players and incentivize ecosystem growth • Achievements • high scores • avatars • point awards • game screenshots • profile views, forum views • Implement elements strategically to drive actions • Bonuses and gifts • Items, unlockables • quests, challenges, competition
  • 17. What are your questions? Ideas, comments, feedback