The document discusses plans for a new music magazine called "Indie-Go". The magazine will focus exclusively on indie artists to avoid including unrelated genres. It will provide concise interviews and reviews in a portable A5 size format intended to be read cover to cover on the go, unlike other magazines that are skipped through. The content will cater to reader interests based on research into popular indie artists.

1. Ideology

2. Ideology
When I began reading music magazines, I’d find some of the reviews, interviews and
features appealing, but then I may flick by 60& of the magazine in hope something
else would be in its place. However, if I failed to find a specific band or artist, I’d
have to go and buy another magazine to make up for what I was missing out on. I
believe that a publisher should make you want to indulge into a magazine like you
would a novel. Since I’ve been put off because of the many advertisements and
other material which I’m not attracted to, my magazine will be the same each week
yet different each week. The reader and buyer will be buying the same artists but
new information for them and so they know exactly who to expect instead of
buying a rock magazine and finding other artists from a different genre, such as
Cher Lloyd, Nicola Roberts, etc.
The title of my magazine is “Indie-Go” this is because it is an indie magazine and can
be read on the go. The interviews and reviews wont be reams of pages but more
shorter, to the point and since I aim for it to be an A5 magazine, it’s more
comfortable in a persons hand and can be carried around so is company on the
lonely train journey home from work, etc.
Without thinking about myself too much yet this magazine is due to my own
experiences, I will take into consideration the artists that my research found so I
know what’s going in and what’s not. The pages that were being turned without
being read will not be featured in my magazine, my magazine will be read from
cover to cover