remo luzi, profile picture
Uploaded byremo luzi
PPTX, PDF8,041 views

Identità di marca. Kapferer brand identity prism

The document discusses the concept of brand identity, focusing on Kapferer's brand identity prism model. It highlights various aspects and components that form a brand's identity. The repeated references indicate a strong emphasis on understanding and implementing brand identity strategies.

Embed presentation

Downloaded 77 times
IDENTITÀ DI MARCA KAPFERER BRAND IDENTITY PRISM www.themarketingis.com www.themarketingis.com
IDENTITÀ DI MARCA – IL MODELLO TIPO www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com
BRAND IDENTITY www.themarketingis.com

More Related Content

PDF
Creative Planning @ Miami Ad School
byThe Planning Lab
 
PDF
Disruption® visma solutions_tbwa_kallekanerva
byio_Works
 
PDF
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
bySytse Kooistra
 
PDF
Steal This Idea: Brand Messaging
byLiquid Agency
 
PPT
Human Kind
bytriso01
 
PDF
Creating a brand strategy
byPaolo Massimilla
 
PDF
Strategia marki na przykładzie More Bananas || Anna Ledwoń-Blacha
byAnna Ledwoń-Blacha
 
PDF
Brand Masterclass Week Two
byIdris Mootee
 
Creative Planning @ Miami Ad School
byThe Planning Lab
 
Disruption® visma solutions_tbwa_kallekanerva
byio_Works
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
bySytse Kooistra
 
Steal This Idea: Brand Messaging
byLiquid Agency
 
Human Kind
bytriso01
 
Creating a brand strategy
byPaolo Massimilla
 
Strategia marki na przykładzie More Bananas || Anna Ledwoń-Blacha
byAnna Ledwoń-Blacha
 
Brand Masterclass Week Two
byIdris Mootee
 

What's hot

PDF
BBDO Belgium - Agency of the Year
byBBDO Belgium
 
PDF
Tbwa helsinki edges2016_q2.compressed
byio_Works
 
PPT
[Eng] The use of consumer insight in Advertising: from classic Advertising to...
bygiulio bonini
 
PPTX
Construção da Marca - Conceitos fundamentais
byBrav Design
 
PDF
Brand Masterclass Week One
byIdris Mootee
 
PDF
IDEA TO IDENTITY: THE DESIGN OF BRAND
bySudio Sudarsan
 
PPTX
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
byAmie Weller
 
PDF
Lovemarks Presentation - Brand Pioneers April 9 2013
byPanelteam
 
PDF
The Power of Brand Strategy
byDesignit
 
PDF
Archetype team pack
byMark Truelson
 
PDF
Media Planning Workshop
byBeloved Brands Inc.
 
PDF
Cultural Strategy Battle School - iStrategyLabs
byEric Shutt
 
PDF
Cultural Brand Analysis_Nike
byMorten Stagh Petersen
 
PDF
Brand Planning for Clients
byGriffin Farley
 
PDF
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
byIdris Mootee
 
PDF
Brand Strategy
byDean Harris
 
PPTX
How Brands Grow in a Digital Age
byArena UK
 
PPTX
Strategic Planning & the Importance of Consumer insights
byKaren Saba
 
PDF
Oficina de Naming
byself employed
 
PPT
Brand Strategy Toolkit
bymails2yamini
 
BBDO Belgium - Agency of the Year
byBBDO Belgium
 
Tbwa helsinki edges2016_q2.compressed
byio_Works
 
[Eng] The use of consumer insight in Advertising: from classic Advertising to...
bygiulio bonini
 
Construção da Marca - Conceitos fundamentais
byBrav Design
 
Brand Masterclass Week One
byIdris Mootee
 
IDEA TO IDENTITY: THE DESIGN OF BRAND
bySudio Sudarsan
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
byAmie Weller
 
Lovemarks Presentation - Brand Pioneers April 9 2013
byPanelteam
 
The Power of Brand Strategy
byDesignit
 
Archetype team pack
byMark Truelson
 
Media Planning Workshop
byBeloved Brands Inc.
 
Cultural Strategy Battle School - iStrategyLabs
byEric Shutt
 
Cultural Brand Analysis_Nike
byMorten Stagh Petersen
 
Brand Planning for Clients
byGriffin Farley
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
byIdris Mootee
 
Brand Strategy
byDean Harris
 
How Brands Grow in a Digital Age
byArena UK
 
Strategic Planning & the Importance of Consumer insights
byKaren Saba
 
Oficina de Naming
byself employed
 
Brand Strategy Toolkit
bymails2yamini
 

Viewers also liked

PPTX
Kapferer Brand identity Prism
byZeynep Çıkın
 
PPTX
Nike adidas vans
byvanderpee
 
PPT
Kapferer Model Brand Identity Prism
bynitin59
 
PPTX
Come fare Strategia Aziendale
byremo luzi
 
PPTX
Sole24 ore brand_ff.pptx
byFabio Ferri
 
DOCX
Definizione di marketing
byremo luzi
 
PPTX
The packaging
byremo luzi
 
PPTX
Marketing esperenziale
byremo luzi
 
PPTX
Brand identity
byMuhammad Bilal Laghari
 
DOCX
Building Global Brands
byThe Concept Store
 
PPTX
Building Global Brands
byJonathan Milne
 
PPT
Gestione magazzino - parte IV: il magazzino fisico
byremo luzi
 
PPT
Asian paints marketing ppt
byRenuka Ubale
 
PPTX
Lush presentation
bytdenman
 
PPTX
Managing brands overtime
byDeviprasad Goenka Management College of Media Studies
 
PPTX
What is Brand identity (BRAND IDENTITY PRISM)
byJoseph Chimkupete
 
PPT
Branding & Brand Positioning
bySamer Meqdad
 
PPT
Brand equity
byJOJO Marbles Pvt Ltd.
 
PDF
The Art of Branding by Guy Kawasaki
byGuy Kawasaki
 
PPTX
Brand Equity Presentation
byvijaydh
 
Kapferer Brand identity Prism
byZeynep Çıkın
 
Nike adidas vans
byvanderpee
 
Kapferer Model Brand Identity Prism
bynitin59
 
Come fare Strategia Aziendale
byremo luzi
 
Sole24 ore brand_ff.pptx
byFabio Ferri
 
Definizione di marketing
byremo luzi
 
The packaging
byremo luzi
 
Marketing esperenziale
byremo luzi
 
Brand identity
byMuhammad Bilal Laghari
 
Building Global Brands
byThe Concept Store
 
Building Global Brands
byJonathan Milne
 
Gestione magazzino - parte IV: il magazzino fisico
byremo luzi
 
Asian paints marketing ppt
byRenuka Ubale
 
Lush presentation
bytdenman
 
Managing brands overtime
byDeviprasad Goenka Management College of Media Studies
 
What is Brand identity (BRAND IDENTITY PRISM)
byJoseph Chimkupete
 
Branding & Brand Positioning
bySamer Meqdad
 
Brand equity
byJOJO Marbles Pvt Ltd.
 
The Art of Branding by Guy Kawasaki
byGuy Kawasaki
 
Brand Equity Presentation
byvijaydh
 

More from remo luzi

PDF
5 competenze per sviluppare l'Intelligenza emotiva.pdf
byremo luzi
 
PPTX
Fisiologia delle emozioni come sceglie il nostro cervello - il circuito del...
byremo luzi
 
PPT
Gestione magazzino - parte III. Analisi delle scorte
byremo luzi
 
PPT
Gestione Magazzino parte II: Magazzino e Logistica
byremo luzi
 
PPTX
Mission, vision e valori nel marketing 3
byremo luzi
 
PPTX
Marketing Story 1.0
byremo luzi
 
PPTX
Only the honest, originality and authenticity produce results
byremo luzi
 
PPT
Gestione magazzino. Parte I
byremo luzi
 
PPTX
Analizzare il mercato
byremo luzi
 
PPTX
Marketing management introduzione
byremo luzi
 
PPT
Il piano marketing
byremo luzi
 
PPT
Gestione logistica
byremo luzi
 
DOC
Esercizio di excel
byremo luzi
 
PPT
Piano marketing settore post vendita ricambi auto
byremo luzi
 
5 competenze per sviluppare l'Intelligenza emotiva.pdf
byremo luzi
 
Fisiologia delle emozioni come sceglie il nostro cervello - il circuito del...
byremo luzi
 
Gestione magazzino - parte III. Analisi delle scorte
byremo luzi
 
Gestione Magazzino parte II: Magazzino e Logistica
byremo luzi
 
Mission, vision e valori nel marketing 3
byremo luzi
 
Marketing Story 1.0
byremo luzi
 
Only the honest, originality and authenticity produce results
byremo luzi
 
Gestione magazzino. Parte I
byremo luzi
 
Analizzare il mercato
byremo luzi
 
Marketing management introduzione
byremo luzi
 
Il piano marketing
byremo luzi
 
Gestione logistica
byremo luzi
 
Esercizio di excel
byremo luzi
 
Piano marketing settore post vendita ricambi auto
byremo luzi
 

Recently uploaded

PDF
Online Digital Marketing Training in Hyderabad.pdf
bysriyabojagari1
 
PDF
10 KIM H SPBM Understanding Product Management.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
PDF
Common Causes of Duplicate Content and How They Impact SEO
byshreyaeta12
 
PDF
How Search Engines Work: From Crawling to Ranking
byshreyaeta12
 
PDF
Google Ads: A Beginner’s Guide to Online Advertising
bytakepay23
 
DOCX
How to Get a Verified Telegram Account_ A Complete Buying 2026.docx
byDigital marketimg USA
 
PDF
Coca-Cola Marketing Case Study – Final PPT.pdf
byHeba Adel
 
PDF
Thriving Through Change_ Why Innovation and Adaptability Matter by Brian Ferd...
byBrian Ferdinand
 
PDF
Best Practices for Acquiring LinkedIn Accounts in 2026.pdf
byBuy Old Facebook Accounts
 
DOCX
How to Effectively Manage Snapchat Ads Accounts.docx
byBuy Old Facebook Accounts
 
DOCX
Google Ads Initial Setup: Process, Scope, and Best Practices
byDaniel Gotsev
 
PDF
CL 6 KIM H SPBM - New Perspectives on Marketing.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
PDF
Old Facebook Accounts for Subscription-Based Business Models.pdf
byBuy Old Facebook Accounts
 
PDF
The Best Platforms for OnlyFans Creator Success in 2026.pdf
byallseoit 143
 
PPTX
4 Marinr Domestic Legal environment July 2013.pptx
byadnanoperation4
 
PDF
sufni cp digital marketing ppt presentation
bycpsufni
 
DOCX
Top 19 Locations to Purchase Used Gmail Accounts in the US.docx
byBuy Old Gmail Accounts
 
PDF
Your Guide to Buying Verified Snapchat Accounts This Year.pdf
byallseoit
 
PDF
Grow-Real-Indian-Followers-Using-SMM-Panel-Instagram-Indian-Followers.pdf
bySMM OWL
 
PPTX
SEO Is Dead in 2026: How Brands Win Visibility in AI Search & GEO
byGaurav Soni
 
Online Digital Marketing Training in Hyderabad.pdf
bysriyabojagari1
 
10 KIM H SPBM Understanding Product Management.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Common Causes of Duplicate Content and How They Impact SEO
byshreyaeta12
 
How Search Engines Work: From Crawling to Ranking
byshreyaeta12
 
Google Ads: A Beginner’s Guide to Online Advertising
bytakepay23
 
How to Get a Verified Telegram Account_ A Complete Buying 2026.docx
byDigital marketimg USA
 
Coca-Cola Marketing Case Study – Final PPT.pdf
byHeba Adel
 
Thriving Through Change_ Why Innovation and Adaptability Matter by Brian Ferd...
byBrian Ferdinand
 
Best Practices for Acquiring LinkedIn Accounts in 2026.pdf
byBuy Old Facebook Accounts
 
How to Effectively Manage Snapchat Ads Accounts.docx
byBuy Old Facebook Accounts
 
Google Ads Initial Setup: Process, Scope, and Best Practices
byDaniel Gotsev
 
CL 6 KIM H SPBM - New Perspectives on Marketing.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Old Facebook Accounts for Subscription-Based Business Models.pdf
byBuy Old Facebook Accounts
 
The Best Platforms for OnlyFans Creator Success in 2026.pdf
byallseoit 143
 
4 Marinr Domestic Legal environment July 2013.pptx
byadnanoperation4
 
sufni cp digital marketing ppt presentation
bycpsufni
 
Top 19 Locations to Purchase Used Gmail Accounts in the US.docx
byBuy Old Gmail Accounts
 
Your Guide to Buying Verified Snapchat Accounts This Year.pdf
byallseoit
 
Grow-Real-Indian-Followers-Using-SMM-Panel-Instagram-Indian-Followers.pdf
bySMM OWL
 
SEO Is Dead in 2026: How Brands Win Visibility in AI Search & GEO
byGaurav Soni
 

Identità di marca. Kapferer brand identity prism