This session will cover everything about product development and management with the help of "build measure learn" loop. You will also learn about MVP with examples.

1. Identifying Your
First Product

2. Today’s Agenda
❏ Redefining product
❏ Build-Measure-Learn loop
❏ Analogs and Antilogs
❏ What is MVP?
❏ Types of MVP

3. REDEFINING PRODUCT

4. the products a startup builds are really
experiments; the learning about how to
build a sustainable business is the
outcome of those experiments.

6. THE TWO
GOALS:-
➢ Iterate as many times as
possible.
➢ T
ake least time possible to
complete each loop.

7. ANALOGS
AND
ANTILOGS

8. ⇨ Analogs -
They are examples of companies in the same
industry sector as yours’ and have key
similarities as yours’
“Previous technology X was used to win
market Y because of attribute Z. We have a new
technology X2 that will enable us to win market
Y2 because we too have attribute Z.
”

9. ⇨ Antilogs -
They are just the opposites - What you do
not want to replicate from other
organizations.

10. STEPS TO DEVELOP YOUR
PRODUCT
⇒ T
est and refine your leap of faith hypothesis
(Value and Growth).
⇒ Develop your MVP
.

11. Validatingyourhypothesis
❏ GENCHI GEMBUTSU (The T
oyota Way)
❏ INTUIT

12. What isaMVP?
minimum viable product (MVP) is the first
contraption you can give as an experiment to the
first set of users to see if it gives any kind of value to
them.
➢ the goal of the MVP is to begin the process of
learning test fundamental business hypotheses.

13. TYPES OF MVP
❏ Concierge MVP
❏ The video MVP
❏ Wizard of the oz MVP
❏ Landing page MVP

14. Concierge MVP
Groupon

15. The Video MVP
Dropbox
Video link-
https://www.youtube.com/watc
h?v=iAnJjXriIcw

16. Wizard of the oz MVP
Aardvark

17. Landing page MVP
AirBnB

18. THANK YOU